5 research outputs found
The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis
- Author
- Britt Phil
- Burnett John J.
- Cocheo Steve
- Consi Jerome R.
- Cooper Eunice
- Davis Brian
- Dowd James J.
- Fannin Rebecca
- Grubbs Maria
- Harris Robert E.
- Krippendorf Klaus
- Langmeyer Lynn
- Linden Fabian
- Massie March
- Milliman Ronald E.
- Pollock Ellen
- Robin T. Peterson
- Rochelle Kass
- Rotfeld Herbert J.
- Schindler Martha
- Smith Ruth B.
- Spooner Lisa
- Visvabharathy Ganesan
- Publication venue
- 'The Haworth Press'
- Publication date
- Field of study
Segmentation Of The Senior Pleasure Travel Market
- Author
- Aldenderfer Mark S.
- Allan Carol
- Allan Carol
- Bonn Mark A.
- Born T.L.
- Brown Paul B.
- Crandall Rick
- Dillon William R.
- Erickson Dana
- Francese Peter
- Grimes Paul
- Hall Elizabeth
- Hawes Douglass K.
- Kirkeby Marc
- Lazer William
- Lehrer Linda
- Linden Fabian
- McAvoy Leo H.
- Mobily Kenneth E.
- Petre Peter
- Pfeiffer Eric
- Riche Martha Farnsworth
- Rosenfeld Jeffrey P.
- Rubenstein Carin
- Schewe Charles D.
- Seelig Pat
- Stowe Shoemaker
- Tabachnick Barbara G.
- Visvabharathy Ganesan
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
The elderly:Still the āinvisible and forgottenā market segment
- Author
- Arnold M. Rose
- Benny Barak
- Betsy D. Gelb
- Bureau of Labor Statistics
- Carole B. Allan
- Charles S. Harris
- Claude R. Martin
- David R. Rink
- Frederick E. Waddell
- Ganesan Visvabharathy
- Howard G. Schutz
- J. Howell
- Jacquelyn Yep
- James F. Engel
- Jeffrey G. Towle
- Jo-Ann Zbytniewski
- John A. Reincke
- John McCann
- Joyanne E. Block
- Kenneth L. Bernhardt
- L. Bucklin
- L. Phillips
- Leon Schiffman
- Leonard L. Berry
- Marry J. Mason
- Mary Annand
- Rena Bartos
- Robert C. Atchley
- Sales and Marketing Management Marketgraph
- Scott Silvenis
- Simmons Media Studies
- U.S. Bureau of the Census
- U.S. Bureau of the Census
- U.S. Bureau of the Census
- Zarrel V. Lambert
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study