10 research outputs found
Surrogate Advertising in India
- Author
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
The Information/Puffery Profile and Magazine Advertisement Readership
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Study on Subjectivity Typology about Plagiarized Advertising Phenomenon
- Author
- Publication venue
- 'Korean Political Communication Association'
- Publication date
- Field of study
Naming strategies as a tool for communication: application to movie titles
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Creative Leaders' Views on Managing Advertising Creativity
- Author
- Anselm Strauss
- Bruce Vanden Bergh
- Carsten De Dreu
- Charalampos Mainemelis
- Christina Shalley
- Christy Ashley
- Christy Ashley
- Douglas LaBahn
- Frank Barron
- Gita Johar
- Gordon White
- Ian Fillis
- Jacob Goldenberg
- Jason D. Oliver
- Jose Rosa
- Leonard Reid
- Leonard Reid
- Margaret Morrison
- Michael Mumford
- Nitin Nohria
- Onne Janssen
- Roger Leenders
- Ronald Taylor
- Sandra Moriarty
- Scott Koslow
- Scott Koslow
- Sheila Sasser
- Teresa Amabile
- Vincent Blasko
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study
Misleading Characteristics of Implied-Superiority Claims
- Author
- Armstrong Gary M.
- Bruno Kristin J.
- Burke Raymond B.
- Collins Michael G.
- Cooper William H.
- Demirdjian Z. S.
- Gaeth Gary J.
- Gardner David M.
- Golden Linda L.
- Goodwin Stephen
- Gorn Gerald J.
- Grunert Klaus G.
- Harris Richard J.
- Harris Richard J.
- Marks Lawrence J.
- Muehling Darrel D.
- Murphy John H.
- Olson Jerry C.
- Preston Ivan L.
- Preston Ivan L.
- Rita Snyder
- Rotfeld Herbert J.
- Russo Edward J.
- Searleman Alan
- Shimp Terence A.
- Stewart David W.
- Vanden Bergh Bruce G.
- Wyckham Robert G.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
The Use of Figures of Speech in Print Ad Headlines
- Author
- Abrams Meyer H.
- Assael Henry
- Bakeman Roger
- Beltramini Richard F.
- Bergh Bruce Vanden
- Caples John
- Childers Terry L.
- Cohen Jacob
- Cohen Jacob
- Corbett Edward P. J.
- Edell Julie A.
- Edell Julie A.
- Greenwald Anthony G.
- Grinnell J. D.
- Hanssens Dominique M.
- Holbrook Morris B.
- Houston Michael J.
- James H. Leigh
- Keller Mary D.
- Kolbe Richard H.
- Krippendorff Klaus
- Lutz Kathryn A.
- Lutz Kathryn A.
- McQuarrie Edward F.
- McQuarrie Edward F.
- McQuarrie Edward F.
- McQuarrie Edward F.
- Miniard Paul W.
- Ogilvy David
- Ogilvy David
- Ravenel William B.
- Reece Bonnie B.
- Rossiter John R.
- Starch Daniel
- Stem Barbara B.
- Stem Barbara B.
- Unnava Rao H.
- Wells William
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Advertising Form, Content, and Values: Lyric, Ballad, and Epic
- Author
- Abrams Meyer H.
- Barfield Owen
- Barmash Isadore
- Barnet Sylvan
- Booth Wayne
- Bowra Cecil M.
- Brooks Cleanth
- Brooks Cleanth
- Campbell Joseph
- Ciardi John
- Crane R. S.
- Culler Jonathon D.
- Deighton John
- Fergusson Francis
- Fox Frank W.
- Frye Northrop
- Gerould Gordon H.
- Gorn Gerald J.
- Harris Richard J.
- Holbrook Morris B.
- Hulbert James R.
- Johnson Walter R.
- Kassarjian Harold H.
- Korg Jacob
- Laskey Henry A.
- Leiss William
- Marchand Roland
- Ogilvy David
- Park Whan C.
- Percy Larry
- Pollay Richard W.
- Pollay Richard W.
- Pollay Richard W.
- Pollay Richard W.
- Postman Neil
- Puto Christopher P.
- Richards I. A.
- Rogers William
- Rokeach Milton
- Rossiter John R.
- Sawyer Alan G.
- Scholes Robert E.
- Shumaker Wayne
- Sirgy Joseph
- Staton Shirley F.
- Stern Barbara B.
- Stern Barbara B.
- Stern Barbara B.
- Stern Barbara B.
- Stern Barbara B.
- Vanden Bergh Bruce
- Wells William D.
- Wicke Jennifer
- Wilkie Brian
- Wright John S.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Rethinking Journalism History: How Some Recent Studies Support One Approach
- Author
- Anderson Fenwick
- Ann Yodelis Mary
- Avery Donald R.
- Baker Ira L
- Baldasty Gerald J.
- Barrow Lionel C.
- Beasley Maurine
- Bennion Sherilyn C.
- Blanchard Margaret A.
- Bowles Dorothy
- Bussel Alan
- Carey James W.
- Cloud Barbara
- Covert Catherine L.
- Covert Cathy
- Cullen Maurice R.
- Fortner Robert S.
- Friedlander Jay
- Garcia Hazel
- Garrison Bruce M.
- Good Howard
- Hart Jack R.
- Henry Susan
- Henry Susan
- Henry Susan
- Hester Al
- Heuterman Thomas H.
- Hirsch Jeffrey L.
- Hixson Richard F.
- Howard-Pitney David
- Jowett Garth S.
- Kahan Robert S.
- Kessler Lauren
- Kielbcwicz Richard B.
- Lange Folkerts Jean
- Lichty Lawrence W.
- Loughlin Beverly
- Martindale Carolyn
- Marzolf Marion
- Marzolf Marion
- Marzolf Marion T.
- Masel-Walters Lynne
- McFarland C. K.
- McKerns Joseph P.
- Miraldl Robert
- Murray Randall L.
- Ogan Christine
- Ogan Christine
- Park Robert E.
- Patterson Oscar
- Paul Nord David
- Paul Nord David
- Reaves Shiela
- Reuss Carol
- Riley Sam G.
- Rutland Robert A
- Schneider Norma
- Schwarzlose Richard A
- Singletary Michael W.
- Steele Richard W.
- Steffens Pete
- Stein Harry H.
- Stevens John D.
- Stevens John D.
- Teeter Dwight L.
- Vanden Bergh Bruce G.
- Williamson Mary E.
- Yodelis MaryAnn
- Zoe Smith C.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Oracles on โAdvertisingโ: Searching for a Definition
- Author
- Alexander Ralph S.
- Andreasen Alan R.
- Arens William F.
- Armstrong Gary
- Bauer Connie L.
- Bearden William O.
- Belch George E.
- Bendinger Bruce
- Bennett Peter D.
- Bennett Peter D.
- Bergh Vanden
- Bolen William H.
- Bradley John P.
- Buckley Chris
- Catharine M. Curran
- Charles W.
- Cohen Dorothy
- Czinkota Michael R.
- Dalkey Norman
- Dunn Watson S.
- Fitzhenry Robert I.
- Freeman Laurie
- Godin Seth
- Gordon Joye C.
- Graham Irvin
- Green Jonathon
- Gronroos Christian
- Gunther John
- Harlow Rex F.
- Hayakawa S. I.
- Hutton James G.
- Jain C. L.
- Jef I. Richards
- Jugenheimer Donald W.
- Kaufman Louis
- Kotler Philip
- Lavin Hank
- Lichtenthal David J.
- Murrow J. L.
- Pearsall Judy
- Rapp Stan
- Reinhard Keith
- Reports Committee
- Rosenberg Jerry M.
- Rosenfield James R.
- Rust Roland T.
- Schofield Albert
- Schultz Don E.
- Simms Jane
- Starch Daniel
- Thomas C.
- Toffler Betsy-Ann
- Trausch Susan
- Urdang Laurence
- Wells William
- William D.
- Winchester Simon
- Zikmund William G.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study