1,553 research outputs found

    Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010

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    Given limited scholarly research on the cosmetics business and exploration of possible cyclical patterns outside of women’s clothing, as well as the cosmetics industry’s common use of magazine advertising, this study investigated the existence of trends or cyclical patterns in cosmetic emphasis on the lips or eyes and advertising typology used in fashion magazines for young adult and adult female target markets

    From Stout to Plus: Identifying the Evolution of Apparel Sizing for Larger Consumers from 1913 to 1993

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    Ongoing discourse regarding women’s apparel sizing standards, or lack thereof, reflects a collective sense of confusion both within industry and amongst consumers (DesMarteau, 2000; Kennedy, 2009; Schofield & LaBat, 2005). This confusion over sizing has been shown to lead to consumer frustrations with the fit of clothing, with plus size consumers experiencing a great amount of difficulty (Petrov & Ashdown, 2012). Issues of apparel sizing and fit and a plus size market are not a recent phenomenon. However, discourse regarding demographic trends that contribute to this growing segment has become increasingly pertinent in recent years

    Textile Product Information in Apparel Advertisements: Content Analysis of Mademoiselle, 1942-1997

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    Throughout the twentieth century, women have utilized magazines as a means of obtaining information concerning nearly every aspect of their lives. In the early 1900s, women read articles pertaining to society news and viewed illustrations of the latest fashions in publications catering to upper and middle-class consumers (Farrell-Beck & Parsons, 2007). In later decades, magazines addressed changing gender roles and advertised products that assisted in domestic duties (Walker, 2000)

    I’ll Bring the Balloons

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    I chose to create a tangible pun – a literal party dress made with typical party decorations – brightly colored balloons and curled black ribbon streamers. One usually goes to a party, but this dress brings the party to others

    Reed into It

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    This reed dress and title were developed to suggest to viewers that they think (read) about all of the materials used in the garments they wear, as well as all of the work that goes into making those garments

    Night in Shining Armor

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    When I decided to take the ITAA class during my senior year at Auburn, I immediately knew I wanted to make a dress out of metal. My mother is an architect and my father an engineer, so I believe this is the reason I pursued fashion design to begin with. When I was younger, “helping” my parents at work was one of my favorite things

    Human Body Form: What Does It Mean?

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    Research in the field of somatology related to the fit of apparel has focused on the current apparel manufacturing process flow. In the current system, three dimensional (3D) body form is converted to one dimensional (1D) sizes and two dimensional (2D) shapes in order to utilize shaping methodology in the conversion of 2D fabrics into a 3D garment that fit the 3D human body form

    Assessing the prevalence of the Metabolic Syndrome according to NCEP ATP III in Germany: feasibility and quality aspects of a two step approach in 1550 randomly selected primary health care practices

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    Objective: Metabolic Syndrome (MetSyn) describes a cluster of metabolic disorders and is considered a risk factor for development of cardiovascular disease. Although a high prevalence is commonly assumed in Germany data about the degree of its occurrence in the population and in subgroups are still missing. The aim of this study was to assess the prevalence of the MetSyn according to the NCEP ATP-III (National Cholesterol Education Program Adult Treatment Panel III) criteria in persons aged ≥18 years attending a general practitioner in Germany. Here we describe in detail the methods used and the feasibility of determining the MetSyn in a primary health care setting
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