University positioning in the contemporary world (by the example of the Ural Federal University named after the first President of Russia B. N. Yeltsin)

В статье исследуется проблема повышения престижности российского высшего образования, модернизации деятельности университетов в области развития исследовательского потенциала, обеспечения качества образовательных программ и интеллектуальных продуктов, повышения привлекательности и престижности российских университетов.The article explores the problem of increasing the prestige of Russian higher education, the problem of modernization of the universities’ activity in the field of development of the research potential, the problem of quality assurance of educational programs and intellectual products, and the problem of increasing the attractiveness and prestige of Russian universities

Гуманитаризация технического университетского образования: эффективные стратегии и практики

Last changes in the education system impose certain requirements for the training of technical specialties students, taking into account individual – personal characteristics, social orders of regions, countries, as well as international integration processes. Due to such trends, the humanitarization of technical education can become multidimensional and predictive. The article is aimed at identifying and analyzing the dominant strategies for the humanitarization of higher education of technical students through the prism of universal competencies. The set of methods was used to the analysis of the humanitarization’s strategies of higher education of technical students: the case-study method, the object – Ural Federal University (Ekaterinburg, Russia); method for obtaining and analyzing primary and secondary data. Based on the system and structural-functional approaches, not only strategies are considered, but also such forms of their implementation as purposeful efforts (in educational activities) and spontaneous practices (in extracurricular activities). Research results: the ratio of "4 C's" competencies, the group of universal competencies and universal competencies in accordance with the Federal State Educational Standard for Higher Education (version 3++) is found; taking into account the data from the Atlas of new professions, the connection of the competence group "4 C's" with soft skills required in the professions of technical industries is revealed; effective strategies and practices are identified, including the mandatory bachelor's degree "core" of humanities studies for technical specialties; the role of the center for the universal competencies development as a university structural unit for the promotion of humanitarian minors is justified; the resource of the institute of mentoring and supervision, student scientific, social, and creative associations in the formation of the humanitarian environment of the university is revealed. © 2020 LLC Ecological Help. All rights reserved

Global trends in digital transformation and media positioning of universities in social networks

For modern universities, social media is a competitive environment and a platform to increase their brand awareness in global and national rankings and promote educational, scientific and innovative services to a social media audience using marketing tools. The positioning of a modern university in social media is an activity focused on presenting the university and its services in the most advantageous way, popularising science. The aim of the study is to examine global trends in the positioning and digital transformation of university media activity in social media based on open statistical data. The authors analysed university presence indices in eight social networks (VK, Instagram, Facebook, YouTube, Telegram, Twitter, OK, Tik-Tok) of universities from the top 10 media activity rankings (2021), taking into account the specifics of each social network. The universities with the maximum media presence in each social network are highlighted. It is noted that a prominent presence on social media is based on working on the university’s positive media image and implementing global media positioning trends into strategic development. Two different strategies for positioning in the media space have been detected, and social networks with great potential for positioning higher education institutions in terms of age and the market segment capacity they cover are noted. The study can be useful to sociologists, economists, marketing experts and university professors

Digitalization of the educational environment as a factor of personal and professional self-determination of students

The relevance of the study is caused by the challenges, which determined the schools' inclusion in the global digitalization processes. The inevitable consequence of digitalization is the transformation of the educational environment and the social situation of students' development. The research problem is the lack of theoretical understanding of the school being transformed under the influence of dynamically developing processes of digitalization, its role in ensuring the quality of general education. The goal is to identify the digital environment impact on the tasks and content of the school's work with students. The everyday life of which is connected with digital devices and technologies as new social and cultural means. The study is based on the approaches of domestic and foreign scientists of the digitalization of general education issues. Results: problem areas and advantages of digitalization are identified, vectors of changes in the content of education, forms, and technologies for working with students are studied; it is proved that the digital transformation of the school environment brings new models for the formation of critical competencies among students as a necessary condition for freedom of choice of the route of self-determination. © 2019 LLC Ecological Help. All rights reserved

Образовательный потенциал подкастов в контексте формирования правовой культуры личности: новый формат и новые возможности медиасферы

Problem and goal. The development of new media, new modern IT technologies is also aimed at promoting legal content. New formats of the media sphere create new opportunities for dialogue on legal culture. The aim of the article is to study the educational potential of podcasting in the context of the formation of the human legal culture. Materials and research methods. Methodological approaches: cultural-historical approach for revealing personality as a product of cultural development, contextual approach for understanding the role of public opinion in personality development, competence-based approach for identifying the educational process in podcasts and selecting content for the construct "legal culture", personality-oriented approach for understanding self-developing and self-regulating personality in the process of forming a legal culture. An empirical study was carried out using the GetPodcast application on search queries for podcasts by words or phrases correlated with the theoretical construct "legal culture" in Russian and English, the time period for placing a podcast in the application was measured; the research is based on measuring, systematizing, comparing, summarizing, monitoring, interpreting the results of researching the audio content of podcasts. Research results. In 2020, on average, more than 2.5 million episodes on legal culture in English and more than 17.5 thousand in Russian were created in the media sphere. The authors calculated that the number of podcasts by one key concept in English is on average 234 times higher than the number of podcasts in Russian, which indicates the active spread of the new format of the media sphere throughout the world, while the demand for English-language podcasts is objectively higher. The growth rate of the number of podcasts in 2020 averages 66% and 58% for Russian-speaking and English-speaking podcasts, respectively, while the growth over the past six months is higher: 97% and 72%, respectively. This can be explained by the pandemic situation and forced self-isolation, as well as digital globalization and digital competencies of the population. Discussion and conclusion. The authors came to the conclusion that podcasts, as a new format of the media sphere, have educational potential, which must be used to a greater extent for the formation of the human legal culture. At the same time, the educational potential reveals the cognitive and epistemological interest of the listener. Podcasts form socially significant and personally necessary knowledge of a legal nature and meaning, which to a greater extent affects the condition and result of the process of forming human legal culture. © 2021 LLC Ecological Help. All rights reserved.The research was carried out with the financial support of the Russian Foundation for Basic Research, project No. 20-013-00813 “Educational potential of the media sphere as a space for the development of legal culture and a culture of human rights in modern Russia”

Трансформация форм коммуникаций в современном университете при цифровой глобализации

Problem and goal. In the context of digital globalization traditional forms of communication at the university are forced to transform in order to meet educational objectives. However, the established practice of building communications in universities in new formats has revealed a number of problems of ineffective interaction between participants in the educational process. The article aims to identify the main features of the transformation of the forms of communication in distance learning at the university. Particular attention is paid to the conditions for the formation of an effective digital dialogue in the university-student-teacher triad. Materials and research methods. The study of the transformation of communication is considered from an economic, pedagogical, and philological (semiological) point of view. The economic approach includes consideration of resource constraints that prevent the development of various forms of communication in the educational space, and an assessment of the effectiveness of the communication process. The pedagogical approach allows to evaluate the technologies and formats of communication in online learning. The semiological approach is focused on the choice of techniques and schemes that are adequate to digital dialogue. The empirical research was carried out using the questionnaire. The survey involved 2-4-year students at the Ural Federal University named after the first President of Russia B. N. Yeltsin. Research results. In the 2020-2021 academic year, students were able to adapt to rapid inclusion in distance learning and the use of digital technologies, but half of the students prefer to return to the traditional format of education, 39% of students for a mixed (blended learning) format. It was found that if the verbal forms of communication when transferring the course content from the teacher to the students were not transformed taking into account the digital environment and online learning, then this could lead to unnecessary complexity for perception (according to 54.5% of respondents), the appearance of information noise, as a consequence, the appearance of discomfort (for 40% of the respondents) and attempts to avoid communication (for 18%). 52% of students indicated that their opinion about distance improved over time. Discussion and conclusions. The authors concluded that digital skills today mean more than digital literacy. In communication, it is important to develop new technologies, techniques and tools that are adequate to new educational and upbringing tasks. And in modern conditions, burdened by pandemic threats, other ways of digitalizing the university with the construction of effective communications are rather impossible. © 2021 LLC Ecological Help. All rights reserved

Образовательный потенциал блогосферы как фактор формирования правовой культуры человека

Introduction. The relevance of the study is caused, on the one hand, by the blogosphere’s dynamic development, and, on the other, by insufficient theoretical understanding of the blogosphere and its role in the formation of the legal culture of modern man. The purpose of the study is the identification of the educational resource of the blogosphere, its relevance, and justification of the need for its use in the formation of the individual’s legal culture. Materials and research methods. The variety of research methodologies related to the consideration of the blogosphere’s educational resource as a factor in the formation of legal culture is due to the variety of approaches – cultural-historical, contextual, competency building, personality-centered, aimed at achieving the study goal. Research result. As a result of monitoring the list of hashtags that we compiled, correlated with the theoretical construct "legal culture", conducted according to search queries in social networks, platforms and applications – VKontakte, Twitter, Instagram, YouTube, TikTok, statistics were obtained for the indicators "mention", "engagement", "sentiment", the TOP-10 hashtag rating was built. The data obtained indicates a high demand among users for legal content, legal information, and effective behavioral practices in legal situations. It is justified that interest in legal educational content in the blogosphere is associated with the current situation of people's life, characterized by variability, non-standard, uncertainty, active development of law-making practice, which involves continuous updating of legislation’s knowledge. Discussion of results and conclusions. The media sphere is represented by many environments, one of which is the blogosphere as a dynamically developing Internet space with educational potential. This potential is significant in the formation of the legal culture of the individual, its cognitive and activity components. © 2020 LLC Ecological Help. All rights reserved.The reported study was funded by RFBR, project number 20-013-00813 “Educational potential of the media sphere as a space for the development of legal culture and human rights culture in modern Russia”