EVALUASI KINERJA CUSTOMER SERVICE PADA PT BANK RAKYAT INDONESIA (PERSERO) TBK CABANG SIDENRENG-RAPPANG

This study aims to determine the performance standards of Customer Service at PT Bank BRI Sidenreng Rappang Branch. The type of research carried out is qualitative or in the form of descriptions in the form of explanations from sources related in this study so that accurate data can be obtained on the problem and then analyzed so that conclusions can be drawn. The design of this study was to review the documents and standard operating procedures of the customer service frontliner at PT Bank Rakyat Indonesia Cab Sidenreng-Rappang and other sources of library data. Based on the results of research and discussion of researchers on the evaluation of customer service performance, researchers can conclude that the customer service of BRI Sidrap Branch Office has carried out well and fully responsible for all its duties in accordance with the applicable BRI Kanca Sidrap Company Operational Standards (SOP). For the obstacles experienced by customer service in meeting service quality targets, the researchers conclude that there are three obstacles, namely in terms of the network, product knowledge that is always updated, and the character of customers who are not always the same

Strategi Pemasaran Produk UMKM melalui Aplikasi Online di Tengah Pandemi Covid-19

Abstrak Covid-19 telah merontokkan ekonomi Indonesia pada hampir semua sektor, terutama pelaku Usaha Mikro, Kecil dan Menengah (UMKM). Sektor UMKM mempunyai peranan penting dalam pembangunan dan  pertumbuhan  ekonomi. Penelitian ini dilakukan di kota Makassar dengan tujuan untuk memetakan kebijakan pemerintah dalam memperkuat UMKM tersebut dan memetakan strategi jangka pendek dan jangka panjang yang diperlukan sebagai pelengkap kebijakan tersebut. Tujuan jangka panjang dalam penelitian ini adalah merumuskan model penjualan produk berbasis aplikasi online pada usaha sektor UMKM di kota Makassar. Hasil penelitian menunjukkan para pelaku UMKM di kota Makassar dalam meningkatkan omset penjualan menggunakan beberapa sistem pemasaran digital atau sistem pemasaran online, seperti media sosial Facebook, Instagram, Twiter, WhatsApp, Line, Tiktok, Telegram, dll., Selain itu, pelaku UMKM memasarkan produknya melalui Market Palce, seperti Makassar dagang, Lazada, Shopee, Buka Lapak, Tokopedia, JD.ID, BliBli.com, aplikasi Grab (food), dan aplikasi Gojek (Gofood). Oleh karena melalui sistem pemasaran digital atau sistem pemasaran online produk-produk dari UMKM dapat lebih dikenal oleh masyarakat, pemesanan bisa dilakukan secara online, sehingga dapat memudahkan pembeli dan pelaku UMKM dalam bertransaksi jual beli di tengah pandemi COVID-19 saat ini.Kata kunci: Strategi penjualan; Produk UMKM; Aplikasi onlineAbstractCovid-19 has knocked down the Indonesian economy in almost all sectors, especially Micro, Small and Medium Enterprises (UMKM). The UMKM sector has an important role in economic development and growth. This research was conducted in the city of Makassar with the aim of mapping government policies in strengthening these UMKM and mapping out the short-term and long-term strategies needed to complement these policies. The long-term goal in this study is to formulate a product sales model based on online applications in the UMKM sector business in the city of Makassar. The results of the study show that UMKM actors in the city of Makassar in increasing sales turnover use several digital marketing systems or online marketing systems, such as social media Facebook, Instagram, Twitter, WhatsApp, Line, Tiktok, Telegram, etc.. In addition, UMKM actors market their products. through Market Palce, such as Makassar trade, Lazada, Shopee, Buka, Tokopedia, JD.ID, BliBli.com, Grab application (food), and Gojek application (Gofood). Because through a digital marketing system or online marketing system, products from UMKM can be better known by the public, orders can be made online, so that it can make it easier for buyers and UMKM actors to make buying and selling transactions in the midst of the current COVID-19 pandemic.Keywords: Sales strategy; UMKM  products; Online applicatio