39 research outputs found
PENGARUH SERVICE QUALITY, BRAND IMAGE, BRAND EQUITY DAN CORPORATE REBRANDING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TRANSMART INDONESIA
This study analyzes the effect of service quality, brand image, brand equity, and corporate rebranding on customer satisfaction and loyalty of Transmart. The sample consisted of 200 respondents taken using the random sampling technique. Data were analyzed using Structural Equation Modeling. The results prove that service quality, brand image, and brand equity affect customer satisfaction and loyalty of Transmart. Corporate rebranding has a direct effect on customer satisfaction but does not affect the customer loyalty of Transmart.
Keywords: brand equity, brand image, corporate rebranding, service qualit
The Effect of Taxpayers Willingness and Banking Companies Financial Performances on Taxpayers Compliance Behavior Mediated by Optimal Tax Reporting (A Study from the Taxpayers of Banking Companies in Indonesia Stock Exchange for the Period of 2013-2015)
The objective of this study was to examine the effect of taxpayers willingness and financial performances of the banking companies on compliance behavior of corporate taxpayers mediated by optimal tax reporting, by referring to stakeholder theory, cognitive behavior theory, ability to pay theory, willingness to pay theory, and performance benchmarking method. The population was 42 active banking companies listed on the Indonesia Stock Exchange during the period of 2013-2015. A total of 33 samples of the banking companies was collected using the purposive sampling method. The analysis method used was Partial Least Square (PLS). Data were collected by using the technique of documentation taken from the audited banking companies' financial statements of 2013-2015 and from the summary of financial statement listed on the Indonesian Capital Market Directory. The results of the study found a significant effect that the optimal tax reporting mediated the effect of taxpayers willingness and banking companies’ financial performance on the compliance behavior of the corporate taxpayers (extending the theory of willingness to pay). But, the financial performances of the banking companies did not have a significant effect on the compliance behavior of the corporate taxpayers (rejecting the theory of ability to pay). Keywords: Willingness, Banking, Financial Performances, Tax Reporting, Compliance Behavior, Indonesia Stock Exchange
Pengaruh Kemudahan Penggunaan dan Manfaat yang Dirasakan terhadap Sikap dan Niat Pembelian Online (Studi pada Pembelian Batik di Jawa Timur)
The design of this study are included in the confirmatory research and research as well as explanatory. Analysis technique used is to use the Structural Equation Modeling (SEM).. Data retrieval techniques using purposive sampling method with the number of respondents 140 respondents. The results showed that: (1) Ease of use online shopping perceived significantly influence consumers 'attitude towards online purchases batik in East Java, (2) the perceived benefits of online shopping significantly influence consumers' attitude towards online purchases batik in East Java, (3) Ease of use online shopping perceived significant impact on repeat purchase intention online Batik in East Java, (4) the perceived benefits of online shopping does not significantly influence online purchase intentions in batik in East Java, (5) the attitude of influential consumers significant impact on repeat purchase intention online batik in East Java
Kinerja Dokter Muda sebagai Mediasi Pengaruh Burnout, Kecerdasan Emosional, Self-efficacy terhadap Kepuasan Kerja di Rumah Sakit dr. Soetomo Surabaya, Indonesia
Job satisfaction and performance of co-assistant doctors can not be separated by burnout, given the high mobility of work in clinical studies and assisting clinical lecturers in serving patients. Burnout is a psychological syndrome consisting of three dimensions, namely emotionalexhaustion, depersonalization, and low personal accomplisment. To achieve the performance and job satisfaction of young physicians with intervening emotional intelligence and self-efficacy can anticipate burnout. This study includes the type of explanatory research with cross-sectional data collection method. The sample size is the same as the population of 270 co-assistants with the Generalized Structured Component Analysis (GSCA) method. The results of this study found that from seven direct effects between the variables tested, there are five significant effects that are: (1) burnout have a significant effect on emotional intelligence; (2) burnout have a significant effect on self-efficacy; (3) self-efficacy have a significant effect on emotional intelligence; (4) emotional intelligence has a significant effect on performance, and (5) self-efficacy has a significant effect on performance, while (1) burnout has no significant effect on self-efficacy; and (2) co-assistant performance has no significant effect on co-assistant doctor job satisfaction
The Effect of Place Attractiveness, Curiosity, and Lifestyle on Visit Decision in Kavling DPR Sidoarjo
The growth of the coffee shop industry as evidence of shifting consumer behavior throughout the pandemic era has encouraged enterprises to constantly innovate new café designs with extraordinary characteristics, one of which is the Kavling DPR Sidoarjo. This study intended to examine how customers decide whether to visit the Kavling DPR Sidoarjo based on place attractiveness and curiosity as well as lifestyle. Purposive sampling was employed by the researcher to select 40 participants for this study in order to obtain the primary data using widely dispersed offline questionnaires. The researcher used the Partial Least Square (PLS) data analysis approach to assess the data after obtaining it. The findings of this study showed that place attractiveness directly, but not significantly, influenced visitors' curiosity in visiting Kavling DPR Sidoarjo. Meanwhile, customers' lifestyle directly and significantly influenced their curiosity in visiting Kavling DPR Sidoarjo. Other findings regarding customers' decision to visit Kavling DPR Sidoarjo revealed that curiosity and lifestyle had a direct and significant impact on it. Meanwhile, place attractiveness had a direct but not significant effect on customers' decision to visit Kavling DPR Sidoarjo. Additionally, subsequent findings show that consumers' curiosity did not significantly moderate the influence of place attractiveness on their choice to visit Kavling DPR Sidoarjo. However, it significantly influenced how customer's lifestyles affected their choice to visit Kavling DPR Sidoarjo
Brand Loyalty SMP Negeri 1 Lumajang Pasca Penghapusan Rintisan Sekolah Bertaraf Internasional
Developing school that has fulfilled all Educational National Standard (SNP) and enriched with specific high quality adopted from developed countries (SNP + X) is an application model of Pilot Internatioanl Standard School (RSBI). It is actually an alternative strategy for a better educational improvement. However, some problems and critics then appeared and came to accusation. Finally, this program was dissoluted.
Primary, product of a school is an educational service. School must be customers satisfaction oriented. Before the dissolution of RSBI, SMPN 1 Lumajang commits to realize the branding of RSBI.
As the effect of RSBI dissolution, SMPN 1 Lumajang still committed to maintain its brand loyalty by maintaining the service in ccordance with National Standard of Education (SNP), just by eliminating the international dimensions. After the dissolution, parents and students of grade 8 evaluate the decrease of the service quality, the decrease of customer satisfaction, but it doesn’t make the decrease of brand loyalty. Parents and students understand the decrease, the condition of fund, and their position of free for school-fee. Parents still hope that the quality of sercice will be better increased although they will pay for it.
Some operational principles and steps can be taken by SMPN 1 Lumajang in maintaining brand loyalty after the dissolution of RSBI, as follow: (1) school has vivid vision and mission, (2) school holds on commitment to serve best, (3) schools keeps strong leadership, (4) school keeps effective teamwork, (5) school keeps effective teachers and staffs, (6) school put the School Committee as partner and mediator to parents, society and stakeholder, (7) school keeps the participation of whole school community, parents, society and stakeholder, (8) school keeps quality culture, (9) school has authority and independency, (10) school always has willingness to change, (11) school keeps effective communication, (12) school must be responsive and anticipative to the needs, (13) school has transparency and accountability, (14) school keeps the continuation teaching learning process effectively and conducive environment, (15) school uses and informs service excellences, (16) school creates differential on educational services, (17) school always keeps trust of students and parents, (18) school gives respond on complains seriously and takes responsible actions, (19) school guarantees the quality of education in accordance with hope, (20) school manages supervision, monitoring, evaluation and follow them up sustainably, and (21) school confirms brand loyalty. The government should also facilitate the law that eks-RSBI school is allowed to get some contribution from parents to support education fund
The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision
This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision
PERSEPSI BAURAN PEMASARAN KONSUMEN LAYANAN POS EXPRESS DI KANTOR POS JEMBER 68100
Thepurpose of this study is to analyze and prove the perception of the marketing mix can influence the decision to buy the product in the Express Post service Post Office Jember. The number of informants as many as 115 people, consisting of career women, employees of private, academic graduates and housewives. The total sample of 10 informants as respondents drawn using sampling techniques purpusive. The results of the study explained that there is a positive perception raises a significant effect on the incidence of satisfaction and purchase decisions improve service revenue performance products Pos Express. This is indicated by the results of the interview datavaliditycan be tested.
Keywords: Perception ofProduct, Price, Promotion, Place, Process, Personnel, Physical evidence (Perception Marketing Mix)
Transformational Leadership and Nurse Performance of PT. Perkebunan Nusantara
Transformational leadership is more effective and better if applied in the hospital sector. Transformational leadership is leadership that can influence the behavior of others in carrying out their work to achieve organizational goals. Nurses' clinical performance is expected to show their professional contribution in improving the quality of nursing services that have an impact on health services in hospitals. This study was conducted at PTPN hospital. Explanatory research design with a sample size of 150 respondents, random sampling method. This study uses PLS analysis. The novelty of this study is that transformational leadership with mediation of social competence and self-efficacy has a positive effect on performance, but it has a direct insignificant effect on nurse performance
PENGARUH KUALITAS LAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN POS EKSPRES DI KANTOR POS BONDOWOSO DAN SITUBONDO
The objectives of this study was to determine the effect of service quality, price and brand image on Post Express customer satisfaction and loyalty in Bondowoso and Situbondo Post Office, using analytical methods Sructural Equation Modeling (SEM) with the of Amos program version 5.0. The population in this research is all customer who sent document or parcel with the Post Express service. The respondent are chosen by purposive sampling. This study uses primary data by taking a sample of customers Post Ekspres at the Bondowoso and Situbondo Post Office,  as many as 133 samples. The results of this study are: (1) service quality has positive and significant impact on customer satisfaction; (2)  price has positive and significant impact on customer satisfaction; (3) brand image has positive and significant impact on customer satisfaction, (4) customer service has positive and significant impact on customer loyalty; (5)  price has positive and significant impact on customer loyalty; brand image  has positive but not significant impact on customer loyalty; (7) satisfaction has positive and significant impact on customer loyalty. Keywords: service quality, price, brand image, satisfaction, customer loyalt