Teaching Social Media Literacy with Storytelling and Social Media Curation

The objective of this paper is to teach students SM literacy, a teaching concept was developed that combines storytelling with SM curation

Towards a Reference Model for M-Commerce Applications

Not long ago m-commerce was proclaimed as the next technological revolution and opportunity for companies to provide a new distribution channel for customers. But, first examples of m-commerce applications show that only those applications are accepted by customers that provide clear added value compared to the on- and off-line channel. But how can the suitability for m-commerce be assessed by companies? Concepts, guidelines and methodologies for the development of strategies for m-commerce are not available yet. This paper tries to fill the gap and provides guidelines for the design and implementation of m-commerce applications based on the media reference model

eCOLLABORATION AND PRODUCTIVITY

Companies are increasingly employing various forms of eCollaboration. Despite its growing importance, there is little research on the impact of eCollaboration. This paper presents the results of an empirical survey of the usage of eCollaboration tools and their impact on productivity Findings indicate that usage of eCollaboration has positive impact on productivity. No correlation was discovered however among eCollaboration and travelling

IT impacts on operation-level agility in service industries

A new kind of Web-based application, known as Enterprise Mashups, has gained momentum in the last years: Business users with no or limited programming skills are empowered to leverage in a collaborative manner user friendly building blocks and to combine and reuse existing Web-based resources within minutes to new value added applications in order to solve an individual and ad-hoc business problem. Current discussions of the Mashup paradigm in the scientific community are limited on technical aspects. The collaboration and the peer production management aspects of the Mashup development have received less attention yet. In this paper, we propose a reference model for Enterprise Mashups which provides a foundation to develop and to analyse grassroots Enterprise Mashup environments from a managerial and collaborative perspective. By following the design science research approach, we investigate existing reference models and leverage the St. Gallen Media Reference Model (MRM). The development of Enterprise Mashups is structured by market transaction phases similar to electronic markets. The user roles, the necessary processes and the resulting services are modelled according to the views of the MRM. By means of the SAP Research RoofTop Marketplace prototype we demonstrate the application of the designed reference model for grassroots Enterprise Mashups environments

Business Models of Platform as a Service (PaaS) Providers: Current State and Future Directions

Cloud Computing, Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) are terms that denote new developments in the software industry that are completely changing the way software is produced, consumed, and distributed. In particular new PaaS business models have a disruptive effect on existing business models and require thorough business model innovation in the software industry. Despite their impact, PaaS business models have not been considered in a sufficient manner in literature yet. The paper at hand contributes to this gap by providing an overview of typical characteristics of PaaS based on a systematic literature review, a classification model of existing PaaS business models based on case studies and an overview of the current state and future development directions of PaaS

Cross-Supplier Bundling of Tourist Products with Multi-Vendor Electronic Catalogs

Tourist services are one of the most popular products offered online. This has given rise to all service suppliers to offer their products over the Internet. Currently elementary services as hotels, flights or rental cars and travel packages can be booked online. Despite the high interdependence of tourist products there is no possibility for easy and user friendly online bundling of tourist products. In this paper a solution for online bundling of products will be presented based on multi-vendor Electronic Product Catalogs developed with the Q-Technology

Can Escapist Use of Facebook be Triggered by Facebook Push Notification?

In this paper, the unplanned and spontaneous use of Facebook (FB) triggered by FB push notification (FPN) is explored. The concept of triggered FB use was introduced as a new type of FB use that is provoked intentionally by FB via personalized FPN. The results presented in the paper show that FPN are powerful instruments to get users back to FB. Even though FPN typically trigger users with one specific announcement, most users that react on them get immersed by the broad and persuasive offerings of FB and stay longer on the platform than it is necessary to act upon the activities promoted by the FPN. These longer stays often show escapist characteristics. Thus, FPN provide users an opportunity to escape spontaneously from the current activities and psychological states when FPN arrive. Positive gratification resulting from such spontaneous visits lays the ground for future positive reaction on FPN as users try to repeat the rewarding experience

Mobile Web 2.0

After years of stagnation in the Internet following the burst of the New Economy, a new phenomenon ignites the fantasies of the Internet community. Web 2.0 seems to redefine the economical foundations of the Internet economy. Services such as MySpace, YouTube and Second Life have demonstrated the power of the alleged new online community services. User-generated content and social networks are the artefacts of the new movement. The mobile service industry has picked up the trend, and developed cutting-edge mobile services based on user-generated content. In the paper the emerging mobile extensions of existing online Web 2.0 applications and pure mobile Web 2.0 services are analysed and compared and the potentials for a profitable positioning of mobile operators in the value chain are extracted

Understanding the Impact of Sustainability and CSR Information in D2C Online Shops on Consumer Attitudes and Behavior – A Literature Review

Many brands nowadays use direct-to-consumer channels such as proprietary online shops, in order to provide information related to their sustainability and CSR initiatives and to increase consumers’ perceptions of legitimacy of the company and its products. However, so far little is known about the effects of such information on consumer attitudes and behavior. This implies that the true benefit of S/CSR initiatives is currently not well understood by most companies and resource allocation in this area may be distorted. Therefore, in this literature review we consolidate and map existing research that can inform our understanding of this phenomenon. By analyzing a sample of 46 papers we find that research on the topic in a direct-to-consumer context is sparse, but that theories and empirical evidence from related contexts can help us grasp the issue to some extent