10,469 research outputs found

    Black ads matter: an analysis of black representation in advertising.

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    During the summer of 2020 Black Lives Matter (BLM) became a rallying cry throughout the United States and the world. At that time, many individuals and organizations reflected on how they could better support the movement for equality, equity, and inclusion, but some of the results were ingenuine, perceived as virtue signaling or woke washing. In this thesis I explore the Black representation in advertising from three prominent car brands from both pre- and post-summer 2020. I analyze ads from Acura, Buick, and Lincoln to determine if they are synergistic and include multi-dimensional Black representation, criteria Burgess et al.’s (2020) set for audience connectedness. To measure synergy, I assess the ad elements and offer a new perspective that considers how ad elements that include Black representation work together to create a message about diversity. I discuss the implications of Black representation, or the lack thereof, using congruity theory and social cognitive theory to determine the impacts on both sales and society

    Festival City Futures: Reflections and Conclusions

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    This concluding chapter reflects on some of the key themes highlighted by previous chapters, but it also aims to look forward by examining how city festivals and festival cities may develop in the future. The chapter explores one of the most important dimensions of the book – the ways festivals and events might help to produce more inclusive public spaces. The authors explore whether the social and cultural value of festivals may be (re)prioritised over the economic agenda which has dominated in recent years. The contested nature of city festivals and urban festive spaces is also discussed at length, and the chapter also covers the importance of analyses that can capture the affective and sensorial effects of urban festivity. This provides the basis for a wider review of the methods employed by the authors of the chapters that feature in the book. Inevitably, given the timing of the book, there is also an attempt to highlight the implications of the Coronavirus pandemic, and the ways that urban festivity may be affected in the medium and longer terms. The chapter concludes by summarising the contribution of the book, and by making some suggestions for future research that would help us to better understand the relationships between festivals, public spaces and social inclusion

    Who does what now? How physics lab instruction impacts student behaviors

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    While laboratory instruction is a cornerstone of physics education, the impact of student behaviours in labs on retention, persistence in the field, and the formation of students' physics identity remains an open question. In this study, we performed in-lab observations of student actions over two semesters in two pedagogically different sections of the same introductory physics course. We used a cluster analysis to identify different categories of student behaviour and analyzed how they correlate with lab structure and gender. We find that, in lab structures which fostered collaborative group work and promoted decision making, there was a task division along gender lines with respect to laptop and equipment usage (and found no such divide among students in guided verification labs).Comment: 4 pages, 3 figures, 3 table

    Festivals and the City: The Contested Geographies of Urban Events

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    This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces. The key themes of this book are the quest for more inclusive urban spaces and the contested geographies of festival spaces and places. Festivals are often used by municipal authorities to break down symbolic barriers that restrict who uses public spaces and what those spaces are used for. However, the rise of commercial festivals and ticketed events means that they are also responsible for imposing physical and financial obstacles that reduce the accessibility of city parks, streets and squares. Alongside addressing the contested effects of urban festivals on the character and inclusivity of public spaces, the book addresses more general themes including the role of festivals in culture-led regeneration. Several chapters analyse festivals and events as economic development tools, and the book also covers contested representations of festival cities and the ways related images and stories are used in place marketing. A range of cases from Western Europe are used to explore these issues, including chapters on some of the world’s most significant and contested festival cities: Venice, Edinburgh, London and Barcelona. The book covers a wide range of festivals, including those dedicated to music and the arts, but also events celebrating particular histories, identities and pastimes. A series of fascinating cases are discussed - from the Venice Biennale and Dublin Festival of History, to Rotterdam’s music festivals and craft beer festivals in Manchester. The diverse and innovative qualities of the book are also evident in the range of urban spaces covered: obvious examples of public spaces – such as parks, streets, squares and piazzas – are addressed, but the book includes chapters on enclosed public spaces (e.g., libraries) and urban blue spaces (waterways) too. This reflects the interpretation of public spaces as socio-material entities: they are produced informally through their use (including for festivals and events), as well as through their formal design and management

    Digital apprehension and first year university students

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    The mere presence of global connections create the need for higher education to be internationally competitive—economically, culturally, and academically. The ‘latest’ digital tools can be heralded from the ‘best’ institutions enticing local and international students to come to their particular university. However, with the combination of global connection, the diversity of the contemporary university population, and technology, a new concern is appearing. While learning technologies are being increasingly utilised in the delivery of university programs, students may not use the technology to the full advantage. The aim of this study was to identify and characterise Digital Apprehension among first year university students (N = 30). This was achieved by thematic analyses of data gathered from focus group interviews, and development of a 12-item questionnaire. Findings revealed that one in three first year university students were frustrated with the learning technology
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