Reorganisation der Medienwirtschaft durch Nachhaltigkeitsmanagement? Explorative Analysen der Kommunikation von Unternehmensverantwortung

Der vorliegende Beitrag beschäftigt sich mit der Bedeutung, die Nachhaltigkeitsmanagement für die anstehende weitere Reorganisation der Medienwirtschaft haben kann. Dazu wurde in zwei explorativen Studien einerseits die "interne" Selbstberichterstattung verschiedener Industrien in Bezug auf Sustainable Development Goals (SDGs) der Vereinten Nationen untersucht, andererseits die "externe" Medienberichterstattung zu diesem Thema. Beide Studien liefern interessante Einblicke, die sowohl in Bezug auf Nachhaltigkeitskommunikation als auch auf Nachhaltigkeitsmanagement interessante neue Erkenntnisse liefern. Besonders deutlich werden diesbezüglich zahlreiche Defizite bezogen auf die kritische Selbstreflexion gerade in der Medienindustrie.This article deals with the significance that sustainability management can have for the upcoming further reorganization of the media industry. To this end, two explorative studies were conducted to examine, on the one hand, the "internal" self-reporting of various industries with regard to Sustainable Development Goals (SDGs) of the United Nations and, on the other hand, the "external" media reporting on this topic. Both studies provide interesting insights that yield interesting new findings with regard to both sustainability communication and sustainability management. In this regard, numerous deficits related to critical self-reflection become particularly clear, especially in the media industry

Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account

The paper analyses intra-corporate conflict, based on the case study of the DaimlerChrysler merger. This analysis is then broadened to compare PR and its contexts in Germany and the USA. The authors apply the International Corporate Communication Compass to the DaimlerChrysler deal to show what advantages could have been gained by using PR theory to map out areas of conflict and harmony in a cross-cultural corporate merger, showing how such theory could be applied to similar situations in the future

Interactions in crystals, 88 [1 - 3]. Donor/acceptor complexes of alkylbenzenes, pyrene or perylene and tetrahalogen-p-benzoquinones: structures and properties

The following mixed-stack donor/acceptor complexes {D · · · A }∞ have been crystallized and their structures determined: { 1 ,2,4,5-tetramethylbenzene · · · tetrabromo-p -benzoquinone}∞ , {hexamethylbenzene · · · tetrabromo-p-benzoquinone}∞ , { ( 1 ,2 ,4,5-tetramethyl-benzene)2 · · · tetrachloro -p -benzoquinone}∞ , {pyrene · · · tetrafluoro-p-benzoquinone}∞ , {pyrene · · · tetrabromo-p-benzoquinone}∞ and {perylene · · · tetrabromo-p-benzoquinone}∞ . They exhibit an interesting lattice packing, especially the 2:1 tripeldecker sandwich of tetrachloro-p-benzoquinone, which crystallizes in a herringbone pattern. Their interplanar distances are around 340 pm, i. e. two van der Waals π radii. None of them , however, exhibits in neither the donor nor the acceptor components significant structural changes due to complex formation. Their colours range from orange-red to black in the crystal and to green in H2CCl2 solution. Their long-wavelengths charge transfer absorption maxim a correspond to a lowering in excitation energy of up to 2 eV relative to that of the components. The different charge transfer in the ground and excited states of the donor/acceptor complexes investigated is further discussed referring to data such as cyclovoltammetric reduction potentials as w ell as to results from semiempirical calculations based on the crystal structure data determined and including configuration interaction

Interactions in Crystals, 89 [ 1 - 3]. Donor/Acceptor Complexes of Alkyl and Aminobenzenes, Anthracene or Pyrene and 1,3,5-Cyano/nitro-benzenes: Crystallisation, Structures and Electronic Spectra

The following mixed-stack donor/acceptor complexes {D···A}∞ have been crystallized and their structures determined: {hexamethylbenzene···3,5-dicyano-1-nitrobenzene hexamethylbenzene···3,5-dinitro-1-cyanobenzene}∞, {pyrene···3,5-dinitro-1-cyanobenzene}∞, {anthracene···(3,5-dinitro-1-cyanobenzene)2}∞, {N,N-dimethylanilin···3,5-dinitro- 1-cyanobenzene}∞ and { 1-3-phenylenediamine···3,5-dinitro-1-cyanobenzene}∞. Their lattice packing consists of parallel layers, which contain either donors and acceptors as for hexamethylbenzene and pyrene or composite ones as in the 1:2 complex of anthracene with each one of the acceptors above and below its peripheral rings. The isostructural hexamethylbenzene complexes exhibit almost identical packing coefficients as well as a hexagonal coplanar arrangement of the C6(CH3)6 donors. Weak intermolecular van der Waals interactions are also observed between antiparallel cyano substituents. The interplanar n distances range between 334 and 353 pm, i. e. around 340 pm of two van der Waals n radii. In none of the complexes, however, significant structural changes in either the donor or the acceptor components due to the complex formation are observed. In both the crystals as well as in solution, the donor/acceptor complexes exhibit colours between yellow and red; their long-wavelength charge transfer absorption maxima, therefore, correspond to a lowering in excitation energy of only up to 1 eV relative to that of the components. The different charge transfer in the ground and the CT excited states is also discussed referring to other data such as vertical first ionization energies or interplanar distances {D···A}, as well as to results from semiempirical calculations based on the crystal structure data determined and including approximate configuration interaction