433 research outputs found
What Makes Students Attend Lectures? The Shift Towards Pragmatism in Undergraduate Lecture Attendance
An empirical study was conducted to gain understanding about reasons for lecture attendance among undergraduate students. Students were found to be heterogeneous regarding their reported lecture attendance motivations, with two segments representing prototypical extremes. The student group labelled âidealistsâ reported genuinely enjoying lectures and consisted of more mature aged students with working experience. Students labelled âpragmaticsâ were most highly represented in the Commerce Faculty, were among the younger students, reported attending lectures to get the information they need to succeed in the subject and demonstrated the lowest lecture attendance while achieving the highest grade point average. Generally, as opposed to the findings of previous studies into reasons for lecture attendance in the Seventies, a shift towards pragmatism among students seems to have occurred and now might be defining the reality of the tertiary education environment in marketing
Data-driven Market Segmentation in Tourism â Approaches, Changes Over Two Decades and Development Potential
Market segmentation studies have become very common in tourism research. While the majority of studies follow an a priori segmentation approach by profiling certain subgroups of the tourism market that are defined in advance, the popularity of post-hoc, a posteriori or data-driven segmentation approaches has increased dramatically since its introduction into tourism research in the early Eighties. This paper aims at reviewing data-driven segmentation studies conducted in tourism research with respect to the constructs under study and the methodology used, investigating developments over the past 24 years since the introduction of data-driven segmentation into tourism and providing an outlook on directions of further development
The effect of funding changes on public sector non-profit organisations: the case of Bushcare NSW
Research into non-profit organisations abounds, but public sector non-profit organisations have been neglected. Recent funding incentives have led to significant changes in the market environment for such organisations. This study describes market changes and explores the reactions of one environmental public sector non-profit organisation, Bushcare NSW, to these changes. This paper contends that, within this institutional environment, non-profit organisations more successful in attracting large amounts of external funding have better administrative structures in place, whereas those less successful find themselves confronted with burdensome administrative duties. Neo-institutional theory provides a theoretical basis for this empirical investigation. Funding changes have had a major impact on Bushcare organisations, those more successful in attracting grants reporting significantly fewer recent administrative changes
Segmenting tourists based on satisfaction and satisfaction patterns
Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet, little work has been done at the cross-roads of these two areas. This chapter makes a step towards filling this gap by (1) reviewing prior work in data-driven market segmentation with a specific focus on satisfaction, (2) analysing managerial recommendations resulting from these studies, and (3) providing empirical examples of how commonsense and data-driven segmentation studies could be conducted using satisfaction as discriminating criterion between tourists
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How to prevent tourists from canceling when a disaster hits the destination: promising measures, crisis-resistant target segment and leveraging peer-to-peer networks.
Natural disasters and terrorism that hit tourist destinations can negatively affect tourism demand. The drop in tourism demand following crises is specifically critical to tourism dependent economies. To reduce the negative effect of such events, preventative measures have to be implemented by tourist destinations. Using open-ended questions, the present study directly asks tourists what measures would prevent them from canceling in the event of an earthquake or a terrorist attack hitting their planned destination. From the wide range of reported preventative measures, several broad themes emerged, the two most frequent of which are: guarantee of safety and provision of up-to-date safety information. Certain markets, such as the Visiting Friends and Relatives Market, emerge as being more âimmuneâ against cancellations in the aftermath of a natural disaster than other segments, making them particular suitable market segments to target during the destination recovery stage. The qualitative setting led to new avenues for destination recovery including involvement of residents in destination recovery using peer-to-peer networks
Cross-cultural differences in survey response patterns
The existence of variable response styles represents a major threat to the correct interpretation of market research findings. In international marketing this threat is further increased due to samples of respondents from different cultural backgrounds. In this paper we (1) extend the investigation of differences in cross-cultural response styles by studying full response patterns instead of extreme values, (2) quantify the extent of the potential mistake of not accounting for cross-cultural differences in response behaviour, and (3) present a simple way of testing whether or not data sets from various cultural backgrounds can be used without correcting for cross-cultural response styles
Answer format effects revisited
The effect of answer formats presented to respondents in written surveys are investigated for two constructs (attitudes and behavioral intentions) and three response scales (binary, ordinal and metric). Results indicate that (1) formats differ in their susceptibility to response styles but lead to the same results with respect to average values and underlying dimensions; (2) binary format is quicker to complete and perceived as quicker while all formats are perceived as equally simple, pleasant, and useful to express feelings; (3) an interaction between the construct measured and the answer format clearly exists which should be investigated more systematically in future research
Desalination and recycling: Australians raise health, environment and cost concerns
Desalination and recycling are hot topics in Australia, with considerable public opposition to both technologies in a country that is desperately short of water. The authors have done new research which show that, while the results are âvery clearâ, the lack of knowledge among the population makes their choices less than informed
Recycled water for consumer markets â a marketing research review and agenda
A review of past marketing-related research in the area of recycled water has been conducted. Findings are reported within the main areas of past research: willingness to adopt different forms of usage of recycled water, concerns of the general public towards the use of recycled water, the socio-demographic profile of early adopters, strategies to increase acceptance and adoption of recycled water in communities, perceived benefits among users of recycled water. The limitations of prior studies are reviewed and gaps identified, leading to recommendations for a future marketing-related research agenda to support public acceptance of recycled water in communities
Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society
Contributing 42 billion dollars to the Australian economy annually, volunteering has become an industry of major importance. The increasingly multicultural nature of Australia has presented new challenges for nonprofit marketers in terms of designing recruitment strategies that appeal to the extremely heterogeneous cultural groups that make up our society. While various studies have focused on the application of marketing techniques to the nonprofit sector, there has been a lack of research looking specifically at the nonprofit organisations competing within a particular marketplace, and whether the perceptions and image of these competitors differs between cultural groups. This empirical study seeks to address this issue by using qualitative methodology (structures in-depth interviews, phone interviews, focus groups, and short intercept interviews) to investigate the differences in perceptions of volunteering and volunteering organisations between key cultural minority groups within the Illawarra region of NSW, and to identify the implications of these differences for marketing managers. Clear differences with major managerial implications were revealed in the study: for instance, Macedonians and Greeks are looking to socialise with other people from their own culture, whereas others are looking for opportunities to mix with Australians and practice their English speaking skills. Perceptions vary widely as well, from a service to society over slavery and the appropriateness for men or women to engage in volunteering only
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