The Formation and Current Features of the Competition Policy in Ukraine

The article is aimed at analyzing the competition policy of Ukraine: its formation, status, prospects of improvement in conditions of European integration, and its influence on the State. With the introduction of reforms, Ukraine’s antimonopoly policy was transformed into competitive policy. The main objective of the competition policy today is to protect the existing competitive environment and improve competitive relations. Research of the status of the competition policy of Ukraine has shown such key problems: 1) a significant part of the economy in shadow; 2) the monopoly position of the State in regulation of socio-economic processes; 3) prevalence of unfair and inefficient competition; 4) biased and incomplete information and analytical base, etc. It is shown that improvement of the competition policy of Ukraine in the conditions of European integration can contribute to: 1) more efficient antimonopoly regulation and strengthening the efficiency of competition; 2) deregulation of economy and introduction of the investment-innovative model of its development; 3) mutual coherence of competition, innovation, and investment policy; 4) creation of complete, reliable databases and integrated information-analytical systems; 5) more effective regulation of the State aid, etc

The Profession of SMM-Marketer in Ukraine: Problems and Prospects

The article is aimed at researching the peculiarities of the profession of SMM-marketer, demand for it and tendencies of development in the Ukrainian labor market. Opportunities, perspectives, problematic issues and tendencies of development of Internet-marketing, in particular marketing in social networks (Facebook, WhatsApp, Messenger, Instargam, etc.) both world-wide and in Ukraine are analyzed. The essence of the profession of SMM-marketer in the system of Internet marketing is described. On the basis of the data of Ukrainian platforms, the authors analyze demand for such specialists in the labor market, the most important characteristics of the potential SMM-marketer, their professional qualities and skills, which must be at hand, the specifics of the profession and wages for today. A number of problems faced by both employers and potential workers in this area are allocated (lack of sufficient knowledge and experience; inflated expectations as to payment and working conditions; inadequate understanding of the role of SMM customers, insufficient level of confidence in this instrument). Features and problems of getting the profession of SMM-marketer in Ukraine today are analyzed

The European Guides of Ukrainian Education

The article is aimed at researching possibilities of development of the national educational sphere in conditions of the integration into European space. The obstacles and opportunities of development of education of Ukraine are studied, in particular, by using international ratings. The international educational and scientific programs and projects effective in Ukraine, in particular the programs of «double diplomas», the EU programs – «Horizon 2020», «Tempus», «Erasmus+» and others were analyzed. The results of the students’ survey about the reasons of choice of the international programs, in particular «double diplomas», are provided. The need to create adequate economic and social conditions to avoid certain negative consequences of increased international mobility and migration (brain drain, labor depletion, misuse of knowledge) was indicated, concluding that graduates should implement their potential in the territory of Ukraine