Adaptation and validation of the Yildirim & Correia nomophobia scale in Spanish students of ‘Compulsory Secondary Education’

Aunque no se trata de un fenómeno reciente, la Nomofobia (No Mobile Phone Phobia) entendida como una adicción comportamental que implica un alto temor a quedarse sin teléfono móvil, está siendo objeto de investigación desde diferentes disciplinas dada las importantes consecuencias que se están observando entre la población más joven. Sin embargo, son pocos los instrumentos capaces de medir esta adicción no reconocida como tal por el DSM-V. En el presente trabajo se ha llevado a cabo el proceso de adaptación y validación de la escala de medición de la Nomofobia de Yildirim y Correia. Para ello se procedió a una adaptación lingüística y cultural de la misma, seguida de una revisión por parte de expertos en la materia. La decisión del grupo de expertos supuso una modificación de la redacción y la inclusión de un nuevo ítem. La escala resultante se aplicó a una muestra de 372 estudiantes de Educación Secundaria Obligatoria, en institutos públicos de la provincia de Alicante. Los resultados permitieron la validación de la escala objeto de este estudio.Although is not a recent phenomenon, Nomophobia (No Mobile Phone Phobia), understood as a behavioral addiction that implies a high fear of being left without a mobile phone, is being researched from different disciplines given the important consequences that are being observed between the younger population. However, there are few instruments to measure this addiction not recognized by the DSM-V. In the present work the process of adaptation and validation of the measurement scale of the Nomophobia of Yildirim and Correia has been carried out. A linguistic and cultural adaptation of the scale was carried out, followed by a review by the experts in the field. The group of experts proposed a modification of the wording and the inclusion of a new item. The final scale was applied to a sample of 372 students of Compulsory Secondary Education, in public institutes of the Province of Alicante. The results allowed the validation of the Yildirim and Correia scale

Older people in television fiction: the case of hospital central

En España, la serie más longeva de la televisión, Hospital Central, está ambientada en el sector sociosanitario. Este sector es relevante para el colectivo de las personas mayores. El presente estudio realiza un análisis de contenido de cuatro temporadas (las dos iniciales y dos finales) de esta serie que permaneció diez años en el prime-time televisivo español. Los resultados obtenidos muestran la escasa presencia de los mayores, la preferencia por dar visibilidad a personajes adultos más jóvenes, o las notables diferencias por género, protagonismo o rol, entre otros.In Spain, the longest-running television series, Hospital Central, is set in the healthcare sector. This sector is particularly relevant to the group of older people. This study performed a content analysis of four seasons (two initial and two final) in this series that spent ten years in the Spanish prime-time television. The results show the limited presence of the elderly, the preference for giving visibility to younger adult characters, or notable gender differences, role or role, among others

Nomophobia in teenagers: digital lifestyle, social networking and smartphone abuse

Smartphone use influences teenagers’ behaviors and lifestyles, not always in a positive way. Abuse and dependence on the use of this device is what has led to the study of nomophobia. The objective of this research is to measure the level of nomophobia in adolescents, and to study their digital consumption habits. The study seeks to analyze the relationships between risk of nomophobia, digital behavior, age and smartphone use. A structured questionnaire has been applied to a sample of 850 students aged 12 to 16. The data has been analyzed with SPSS and SPAD. Multivariate statistical characterization, one of the most recent data mining techniques, has been used to study differences in teenagers’ behaviors according to their risk of nomophobia, and to find related explanatory variables. Teenagers’ nomophobia risk ranges from mild to moderate, showing a relation with age, academic performance and intensity of use of mobile social networking apps. The risk of nomophobia responds to differences in students’ digital, social, relational and educational behaviors, and exhibits differences according to academic performance, age, gender, motivation and self-perception

Strategic management of the Brand in 2.0 business events

Los eventos empresariales dentro de la estrategia de marketing relacional han sufrido, en los últimos años, una transformación sin precedentes tanto en su propia identidad como en los procesos propios de comunicación social que se desarrollan antes, durante y tras la celebración del evento. Junto con la estrategia de marketing tradicional y la vinculación con los stake-holders mediante estrategias relacionales, en el contexto actual de la sociedad digital, los social media se erigen como plataformas indispensables para interconectar e interactuar con los grupos de interés de las organizaciones empresariales a través de la comunicación 2.0 y las redes sociales. Este hecho amplía, sin duda, el potencial de las estrategias de comunicación y de relación que pueden aplicar las organizaciones empresariales en los acontecimientos corporativos y nos conduce a la necesidad de replantearnos una nueva forma de gestionar la marca-acontecimiento, así como un nuevo perfil profesional del gestor de eventos, vinculado a las funciones de figuras emergentes en el ámbito de la comunicación online, como son el Community Manager, el Content Manager o el Content Curator. A través de un muestreo intencional de doce acontecimientos corporativos de ámbito nacional e internacional desarrollados por empresas, asociaciones o entidades empresariales celebrados en nuestro país durante el año 2012, pretendemos analizar, mediante la metodología del case studies, si la planificación de las acciones implementadas en medios sociales ha sido configurada a partir de objetivos estratégicos definidos y, por tanto, está basada en una estrategia de comunicación 2.0, o bien, por el contrario, el uso de éstos representa una actividad puntual que empieza y acaba con el evento. Dicho análisis nos permitirá apuntar algunas directrices básicas que pueden servir para gestionar de forma profesionalizada la estrategia de marca en los eventos empresariales.The business events in the relationship marketing strategy have recently undergone an unprecedented transformation both in their own identity and in the specific social communication processes that go on before, during and after the holding of the event. Together with the traditional marketing strategy and the linking with the stake-holders by means of relationship strategies, in the context of the present society, the social media become indispensable platforms to interconnect and interact with groups of interest of business organizations by means of communication 2.0 and social networks. This fact undoubtedly increases the potential of the relationship and communication strategies that business organizations can apply in corporate events and leads us to the need to consider the way the brand-event is managed, and also a new professional profile for the event manager, linked to the functions of emerging roles in the context of online communication, such as the Community Manager, the Content Manager or the Content Curator. Through an intentional sampling of twelve national and international corporate events developed by companies, associations or business organizations and held in our country in the year 2012, we aim to analyse, by means of the case studies methodology, whether the planning of the actions implemented on social media has been designed from well-defined strategic objectives and is, consequently, based on a 2.0 communication strategy, or, on the contrary, its use means an exceptional activity that starts and ends with such event. This analysis will allow us to suggest some basic guidelines that can be helpful to manage the brand strategy in the business events in a professional way

Online risk perception in young people and its effects on digital behaviour

An important part of current research regarding online risks is aimed at analysing cyber aggression according to its frequency and type. By contrast, there is less scientific knowledge available on risk perception, the analysis of its components, and the measurement and impact on the behaviour of minors on the Internet. Therefore, the main objective of this study is to establish a classification of minors based on their perception of risk, digital consumption habits, family and/or educational protection factors, and the flow of communication. A structured questionnaire was used from a sample of 865 minors aged 10 to 17 from the Autonomous Region of Madrid. Data were processed using SPSS 15.0 and SPAD 5.0. After a factor and classification analysis was conducted, seven different groups were obtained. The predominant profile, in 42% of the cases, is that of a ‘prudent person’, characterized by a high perception of risk, not spending an excessive amount of time on the Internet, avoiding unsafe behaviour, talking with parents about online difficulties, receiving advice, and having clear rules on Internet use. The perception of risk is shown as a relevant construct in relation to other indicators such as child-rearing techniques used by parents, the time children spend on Internet, dependency on the device, and the type of digital behavior involved

Comunicación silenciosa: estudio comparativo internacional de envases de juguetes

El envase ha sido considerado un comunicador silencioso. Para los juguetes sin inversión publicitaria en otros medios, el envase representa un elemento clave en la comunicación con el consumidor. Tras una revisión de la literatura se identifican tres dimensiones básicas de estudio -forma, función y comunicación- configuradas por 24 variables. Las preguntas de investigación formuladas son: ¿Qué aspectos formales caracterizan los envases de juguetes? ¿Qué utilidades presentan? ¿Existe un tratamiento diferenciado del envase en las distintas categorías de juguetes? ¿Se identifican diferencias entre los envases según el origen del fabricante? Se investiga el contenido de 301 envases de juguetes de 82 fabricantes (70% internacionales) y se realizan dos análisis: descriptivo y caracterizante. Se concluye que formalmente son bastante convencionales y, sin embargo, contienen conceptos novedosos de producto, resultando paradójico. Funcionalmente, cubren satisfactoriamente las necesidades de contención, protección, transporte y almacenamiento aunque se desaprovecha como elemento comunicativo creador de experiencias emocionales. La gestión estratégica del envase en el sector de juguetes es potencialmente mejorable.Packaging has been considered by Marketing experts as a silent sales agent. Specially, for those toys without advertising support, packaging represents the key element to communicate with the end consumer. After revising all published articles about this matter, we found three dimensions to be considered: formal, functional, and communicational, all them aggregating a number of 24 different considerations. The questions we have formulated are as follows: Which are the formal aspects we can consistently find in the Toy industry packaging? Which are the utilities found in those Toy packaging? Is there a particular treatment of packaging depending on the Toy category? Can we find packaging peculiarities considering the origin of the manufacturer? We have investigated 301 different packaging coming from 82 different manufacturers (70% of those manufacturers were not spanish manufacturers) and we have made a deep analysis considering both, structure and characteristics. We conclude that formally, packaging is quite similar and conventional but they have some very special products inside and this is not what this should be. Under the point of view of functionality, packaging are good enough to cover, protect, transport and warehouse the products, but they do not take advantage of the potential communication and emotional influence on the end consumer. We conclude that the strategic treatment of packaging inside Toy industry is something that could be improved.Esta investigación ha sido financiada por el proyecto “Análisis estructural comparado del proceso comunicativo sobre características de los juguetes de las Empresas Valencianas vs. Empresas Internacionales –LUDICOM- (IMDEEA/2011/15) en la convocatoria pública competitiva del programa de desarrollo estratégico del Instituto de la Mediana y Pequeña Industria Valenciana (IMPIVA) dependiente de la Consellería de Economía, Industria y Comercio de la Generalitat Valenciana

Web 2.0 and social networks: a study of scientific publications in Spanish communication journals

La comunicación y la publicidad viven actualmente inmersas en un proceso de cambio y evolución constantes, alimentados por la revolución social, cultural y tecnológica que ha supuesto la web 2.0. El trabajo que se presenta tiene como objetivo conocer las principales líneas de trabajo académico en el ámbito de las redes sociales y la web 2.0 en España, estudiando la proyección y el uso que se da a cada una de las metodologías de investigación científica. Para la realización del análisis se han seleccionado las publicaciones sobre este tema en las principales revistas de comunicación en España.Communication and advertising currently live immersed in a process of change and constant evolution, powered by social, cultural and technological revolution that web 2.0 has brought. This work aims to determine the main lines of academic work in the field of social networks and web 2.0 in Spain, studying the projection and the use given to each of the scientific research methodologies. To carry out the analysis it has been done a selection of publications on this topic in major communication journals of Spain

Web 2.0 and social networks: a study of scientific publications in Spanish communication journals

La comunicación y la publicidad viven actualmente inmersas en un proceso de cambio y evolución constantes, alimentados por la revolución social, cultural y tecnológica que ha supuesto la web 2.0. El trabajo que se presenta tiene como objetivo conocer las principales líneas de trabajo académico en el ámbito de las redes sociales y la web 2.0 en España, estudiando la proyección y el uso que se da a cada una de las metodologías de investigación científica. Para la realización del análisis se han seleccionado las publicaciones sobre este tema en las principales revistas de comunicación en España.Communication and advertising currently live immersed in a process of change and constant evolution, powered by social, cultural and technological revolution that web 2.0 has brought. This work aims to determine the main lines of academic work in the field of social networks and web 2.0 in Spain, studying the projection and the use given to each of the scientific research methodologies. To carry out the analysis it has been done a selection of publications on this topic in major communication journals of Spain

Confinement Behavior

Some events are drivers for a change in the way we live life. When these events are not controllable, as has been the case with the coronavirus pandemic, everything is precipitated and the mechanisms of change are accelerated regardless of the type of culture, society, or economy in which they take place. Possibly it is the circumstances that directly affect the health of the population that are the most critical and are the ones that cause the greatest concern and change. This is the first time in history that we have had the opportunity to study lockdown behavior at a global level, analyzing how it affects citizens’ way of life. The most widespread restrictions in most countries of the world have revolved around increasing physical distance, lockdowns (total, by districts, or by specific areas), curfews (variable depending on the severity of the situation of each place), mandatory isolation in the case of testing positive for the infection, the suppression of all kinds of activities (cultural, sports, leisure), and the promotion of remote working to avoid, as much as possible, being in contact with others. The two main characteristics of mandatory isolation are, on the one hand, complete physical isolation from family and friends and, on the other, the absolute restriction of free movement. Both measures, also being combined with other factors, can generate significant changes in the levels of anxiety and stress of confined people. This is due to these people experiencing emotions of fear regarding illness and death, the possible loss of their jobs, the consequent economic problems, and the probability of increasing their level of being sedentary as a result of not being able to go outside to exercise. In this study, we propose, from a theoretical point of view, the precedents and consequences of lockdown behavior regarding the dimensions that we consider fundamental in people's lives. We analyze how lockdown influences lifestyle, from eating habits to sleeping patterns, digital behavior, physical activity, and emotional state, reaching the theoretical conclusion that all of these aspects can be significantly altered

Majors i mitjans de comunicació: ¿una assignatura pendent?

La realidad demográfica del envejecimiento de la población ha promovido cambios socioeconómicos y culturales que están modificando el papel y la imagen pública de las personas mayores en nuestra sociedad. Para conocer cómo se transmite esta imagen a través de los medios de comunicación, nace en el año 2007, dentro de la Universidad Permanente de la UA, el Observatorio Mayores y Medios de Comunicación. Somos un seminario de investigación de carácter permanente con investigadores y expertos, del ámbito de la comunicación, y un grupo de alumnos de la Universidad Permanente. Así, los componentes del observatorio se convierten en investigadores