Need and potential risks of strategic alliances for competing successfully

In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.strategic management, strategic alliances, cross culture

The Influence of Leadership on Organization’s Level of Competitiveness

While it is true that competitiveness is a performance result and such an approach should be taken into account, we should also think about competitiveness in dynamics, which means present competitiveness is also a cause, a driver of future performance. Competitiveness is both a result and a cause and therefore it is a controversial issue that requires continuous investigations to consider the permanent dynamics of the involved variables. This paper aims to present a possible model for analyzing organizations’ competitiveness in dynamics, by highlighting the important role of leadership as an independent variable that influences the future level of competitiveness.competitiveness; leaders; leadership; strategy; competences.

THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS

More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.competitiveness, marketing media, press release, advertising, communication, public relations.

ADVERTISING AND INTELLECTUAL PROPERTY RIGHTS – A KEY TO COMPANIES’ COMPETITIVENESS

In order to be competitive marketing has a tremendous role, companies’ interface with consumers is essential, companies have to make use of advertising and intellectual property rights, and these are not at all easy things to be done. Being competitive means not only ensuring for yourself the necessary intellectual property rights, in order to move forward, but also to respect others’ rights, in order not to lose what you previously won. Our paper aims to present the main ways of competiting through these elements and to analyze the present ways of winning in a competitive environment.competitiveness, intellectual property, advertising, marketing, unfair competition.

Methodological issues concerning the development of sustainable industrial parks

Nowadays, in order to make a sustainable economic growth possible, especially within manufacturing industries, with auspicious effects concerning the standard of living and the employment rates, the governments should develop and implement projects and strategies, aiming the transition towards knowledge-based economy. The entities that need investments the most are the countries which are crossing a development process, usually facing difficulties in developing a high-performance industrial sector. Under these circumstances, industrial parks prove to be important tools in order to ensure the competitiveness of the national industry. However, the more and more frequent relocation of industrial companies within industrial parks, as a consequence of amplifying the urban areas’ environmental regulations, is due to generate uncontrollable pollution centers, placed just nearby towns and cities, with highly destructive impact upon the environment. This article aims to describe and recommend several strategic options for developing sustainable industrial parks, focused on protecting the environment and promoting the “new economy’s” principles. Among the strategic options recommended, some of them are highly innovative, such as environmental benchmarking or environmental leadership.industrial parks, sustainable development, environment protection, environmental economics, environmental leaders, SME’s development, pro-active environment strategies.

Premises for Success of Corporate Social Responsibility Initiatives in Romania and the Students’ Perspectives

Corporate Social Responsibility (CSR) is becoming an ever more important component in the interaction between the business environment and the world in which companies operate. The term attracts interest from both people who apply it in their day-to-day activities and, also, from the academic field which is involved in its study, in order to help create future responsible managers. In order to familiarize ourselves with the current situation, we decided to determine the perception level students had in relation to this concept, not forgetting the fact that they might be employed in companies operating in this specific field and, also, that all of them are members of the community where these organizations function. Our study is based on the interpretation of a series of results extracted from a survey conducted by applying a questionnaire by using the online platform SurveyConsole. The study revealed numerous aspects previously deducted from our own observations, but there were also quite a few unexpected conclusions.Corporate Social Responsibility, Ethics, Perception, Education.

Methods and Conditions for Achieving Continuous Improvement of Processes

In the early twentieth century, the Taylor model improved, in a spectacular maner the efficiency of the production processes. This allowed obtaining high productivity by low-skilled workers, but used in large number in the execution of production. Currently this model is questioned by experts and was replaced by the concept of "continuous improvement". The first signs of change date from the '80s, with the apparition of quality circles and groups of operators on quality issues, principles which are also found in other continuous improvement strategies like: TQM (Total Quality Management), TPM (Total Production Maintenance), Kaizen and Six-Sigma. All these strategies are based on an active participation of the workers. Within this framework, many companies organize autonomous teams of workers responsible for organizing their work and improve economic performances.continuous improvement; segment improvement; Kaizen; TQM; TPM; autonomous teams; Six Sigma.

THE STRATEGIC PERFORMANCE MANAGEMENT PROCESS

Contemporary trends in global competition, rapid technological developments and increased use of management information systems and the Internet, developments in planning and control and management thinking, and changing demographics are putting pressuresstrategy, performance management, strategic objectives, management.

MODERN INSTRUMENTS FOR MEASURING ORGANIZATIONAL PERFORMANCE

Any significant management action can be assessed both in terms of success of immediate goals and as effect of the organization ability to embrace change. Market competition intensifies with the development of Romanian society and its needs. Companies that offer different products and services need to impose certain advantages and to increase their performances. The paper will present modern tools for measuring and evaluating organizational performance, namely: Balanced Scorecard, Deming model and Baldrige model. We also present an example for Balance Scorecard, of an organizations belonging to the cosmetics industry.management, performance, balance scorecard, performance measurement

THE IMPACT OF ORGANIZATIONS' POTENTIAL OF COMPETITIVENESS ON THEIR CURRENT STRATEGIC AND TACTICAL MOVEMENTS

Organizations' competitiveness is an effect of their current strategic and tactical movements and also a cause, a driver of future performance. This paper aims to analyze competitiveness in dynamics, by taking into account the impact of organizations' potential of competitiveness on their current actions, which of course will lead to a higher or lower level of competitiveness in future.organizations, potential of competitiveness, sustained competitive advantage, strategy, management, dynamics