Синергия и конкурентоспособност на българските предприятия

The strategic management and the marketing approach are crucial in the contemporary conditions when significant changes occur in market structures and branch characteristics. All these changes can be met successfully if companies have been strategically prepared for them. Synergy, as a condition and a factor for creating company competitive advantages and realizing the strategic market-oriented company policy for successful company positioning on national and European markets, is crucial at this stage of the Bulgarian economy development. The subject of research in this article is the role of creation, the level and the quality of the company market strategy (which incorporates managerial synergies) for the successful competitive development of Bulgarian companies

Синергия и конкурентоспособност на българските предприятия

The strategic management and the marketing approach are crucial in the contemporary conditions when significant changes occur in market structures and branch characteristics. All these changes can be met successfully if companies have been strategically prepared for them. Synergy, as a condition and a factor for creating company competitive advantages and realizing the strategic market-oriented company policy for successful company positioning on national and European markets, is crucial at this stage of the Bulgarian economy development. The subject of research in this article is the role of creation, the level and the quality of the company market strategy (which incorporates managerial synergies) for the successful competitive development of Bulgarian companies

Market Strategy and Competitiveness of Bulgarian Companies

The purpose of the present study is to substantiate the paramount importance of the strategic market-oriented company policy as an element (important factor) of competitiveness and particularly the powerful effect of that factor in conditions of the forthcoming accession of Bulgaria to the EU; to establish how prepared companies are to meet the challenges, connected with the new conditions; to provide answers to the following questions: Are Bulgarian companies strategically ready for the accession, do they possess analytical and management approaches, market strategies and action programmes and are they prepared to adapt those successfully. The role of the level and the quality of the market strategy for the successful competitive development of Bulgarian companies is discussed. Also pointed out is the need to view the requirements, the characteristics, the methods and means of strategic analysis, forecasting, planning and control in the light of the changed conditions in which companies are to operate.

Market Strategy and Competitiveness of Bulgarian Companies

The purpose of the research is to justify the crucial importance of the strategic market- oriented company policy as an element (important factor) of competitiveness and especially the role of this factor in the forthcoming accession of Bulgaria to the EU; to determine the degree of companies' readiness to respond to challenges under the new conditions; to answer questions whether Bulgarian companies have strategic readiness for the EU accession, analytical and management methods, market strategies and action programmes and readiness to adapt them successfully. The role of the market strategy level and quality for the successful competitive development of Bulgarian companies is analysed. Emphasis is put on the necessity to consider requirements, characteristics and tools of the strategic analysis, forecasting, planning and control in the light of changed conditions under which the companies are going to operate.