10 research outputs found
Markteinführungsplan (Marketingplan)
- Publication venue
- 'Springer Science and Business Media LLC'
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- Field of study
No full textDie Informationsphase
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- Publication venue
- 'Springer Science and Business Media LLC'
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No full textGenerelles zur Positionierung
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- 'Springer Science and Business Media LLC'
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- Field of study
No full textDer Innovationsprozess und sein Instrumentarium im Überblick
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
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- Field of study
No full textDie Phase der Konzeption und Planung
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
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- Field of study
No full textDie Entwicklung von Positionierungsmöglichkeiten
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textTechniken zur Ideengenerierung aus Kundensicht
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textDie Markt- und Kontrollphase
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textDie Umsetzungs-, Test- und Durchsetzungsphase
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMarkenführung
- Author
- A Astous d’
- A Bierwirth
- A Burkhardt
- A Dammler
- A Deichsel
- A Geigenmüller
- A Gelbert
- A Grüter
- A Haas
- A Hartnagel
- A Lashinsky
- A Liedtke
- A Mattgey
- A Mei-Pochtler
- A Nitschke
- A Reins
- A Ries
- A Sachs
- A Spengel
- A Strebinger
- A Strebinger
- A Töpfer
- A Valtin
- A Wheeler
- A Zednik
- AM Levin
- AR Rao
- AV Muthuskrishan
- B Boad
- B Boad
- B Frank
- B Loken
- B Sander
- B Sponheuer
- B Yoo
- BBDO
- BBDO
- BD Till
- BL Simonin
- BZ Erdogan
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Hadjicharalambous
- C Homburg
- C Kohli
- C Kohli
- C Scholz
- C Scholz
- C Stritzke
- C Tripp
- C Wittke-Kothe
- CC Baughn
- Consumer Behavior Seminar
- CU Binder
- CW Park
- CW Park
- D Arber
- D Dearlove
- D Oelsnitz v.d.
- D Vahs
- D Wentzel
- D Wentzel
- D Wiese
- DA Aaker
- DA Aaker
- DC Smith
- DH Dean
- DM Boush
- DM Boush
- E Gray
- E Küthe
- E Spiekermann
- EM Tauber
- Europäische Kommission
- F Eschenbach
- F Huber
- F Huber
- F Leclerc
- F Murrmann
- F Scharnowski
- F Völckner
- F Völckner
- F Wecker
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FR Kardes
- Frosch
- G Antonides
- G Felser
- G Friederes
- G Hausruckinger
- G Kaufmann
- G Nufer
- G Patriotta
- G Schreyögg
- G Schweiger
- G Specht
- G Zatloukal
- GF Nern
- GS Carpenter
- H Diller
- H Diller
- H Freter
- H Freter
- H Freter
- H Gierl
- H Hätty
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Mühlbacher
- H Sattler
- H Sattler
- H Schlicksupp
- H Schröder
- H Schröder
- H Simon
- H Uggla
- H Wiezorek
- H-D Ruge
- H-J Bierwisch
- H-J Grabias
- HH Bauer
- HH Bauer
- HS Fanderl
- HY Wong
- I Braun
- I Breiter
- I Hillebrandt
- I Lasslop
- I Zirkler
- J Becker
- J Becker
- J Becker
- J Berthel
- J Feldmeth
- J Gromark
- J Höhl-Siebel
- J Kernstock
- J Perrey
- J Pescher
- J Rath
- J Redler
- J Zentes
- J-A Huber
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- JB Romeo
- JD Herstatt
- JD Herstatt
- JH Davidson
- JH Myers
- JR Rossiter
- JR Rossiter
- K Backhaus
- K Backhaus
- K Backhaus
- K Brandmeyer
- K Brockhoff
- K Böll
- K Koeppler
- K Miklis
- K Müller
- K Polyorat
- K Pryor
- K Schaefer
- K Winter
- KL Keller
- L Back
- L Binckebanck
- L Chernatony de
- L Muzellec
- L Percy
- M Bieling
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Büttner
- M Gerkhardt
- M Gotta
- M Haverkamp
- M Healey
- M Horak
- M Hubbard
- M Irmscher
- M Kirchgeorg
- M Knieß
- M Koers
- M Menz
- M Polonsky
- M Reid
- M Roos
- M Stach
- M Welling
- MC Gilly
- MF Wolfinbarger
- MRRD Solomon Ashmore
- MT Ewing
- MW Celsi
- N Andres
- N Baumüller
- N Mahnik
- N Marwick
- N Papadopoulos
- O Belz
- O Holzkämper
- O Klante
- o. V.
- o. V.
- o. V.
- o. V.
- P Hankinson
- P Hehn
- P Kotler
- P Kotler
- P Körfer-Schün
- P Langeslag
- P Ringeisen
- P Steiner
- PH Bloch
- PH Farquhar
- PW Henderson
- R Klanten
- R Kottasz
- R Kreiner
- R Kreuzbauer
- R Kühn
- R Kühn
- R Kühn
- R Kühn
- R Linxweiler
- R Linxweiler
- R Reichwald
- R Riezebos
- R Stock-Homburg
- R Stock-Homburg
- R Walker
- RHG Großklaus
- S Barrow
- S Brandt
- S Brown
- S Czellar
- S Dittrich
- S Doyle
- S Ertel
- S Henkel
- S Henkel
- S Kircher
- S Kircher
- S Kircher
- S Laforet
- S Laforet
- S Laforet
- S Latour
- S Lebrenz
- S Müller
- S Nowlis
- S Reinecke
- S Zeplin
- SB Walchi
- Schweizerischer Bundesrat
- SM Davis
- SU Klug
- T Ambler
- T Andresen
- T Andresen
- T Jenner
- T Jenner
- T Langner
- T Lauer
- T Levermann
- T Raabe
- T Rudolph
- T Tomczak
- T Tomczak
- T Tomczak
- TG Cummings
- TJ Larkin
- TO Brexendorf
- TO Brexendorf
- TR Knudsen
- trendence
- U Günther
- U Johannsen
- U Koppelmann
- U Raffelt
- U Wölfer
- V Spinnarke
- W Diez
- W Giehl
- W Hars
- W Hartmann
- W Irrgang
- W Kroeber-Riel
- W Kroeber-Riel
- W Mayerhofer
- W Pepels
- W Schiller
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
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