Consumer-Product and Sociopolitical Messages for Use in Studies of Persuasion

The purpose of this report is to make available two sets of persuasive messages one for fictitious brands of 12 types of consumer products and the other for 20 sociopolitical issues. These communications were developed as part of a research program directed at obtaining reliable persuasion effects.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/68394/2/10.1177_0146167286124016.pd

Decision Structuring with Phantom Alternatives

A phantom alternative is an illusory choice option---it looks real but for some reason is unavailable at the time a decision is made. Phantoms can both help and hinder successful decision making. On the one hand, phantoms can provide useful information on the boundaries of a decision problem and thus help generate new options through a restructuring of the problem. But phantoms can also produce biases, deception, and suboptimal decisions. We argue that phantoms should be considered explicitly in decision structuring rather than being allowed to work their effects surreptitiously. We offer guidelines on recognizing unavailable alternatives, utilizing the information provided by phantoms, counteracting phantom biases, avoiding deception in decision structuring, and guarding against suboptimal decisions.decision analysis, problem structuring, unavailability

Under what conditions does theory obstruct research progress

Researchers display confirmation bias when they persevere by revising procedures until obtaining a theory-predicted result. This strategy produces findings that are overgeneralized in avoidable ways, and this in turn hinders successful applications. (The 40-year history of an attitude-change phenomenon, the sleeper effect, stands as a case in point.) Confirmation bias is an expectable product of theorycentered research strategies, including both the puzzle-solving activity of T. S. Kuhn's "normal science" and, more surprisingly, K. R. Popper's recommended method of falsification seeking. The alternative strategies of condition seeking (identifying limiting conditions for a known finding) and design (discovering conditions that can produce a previously unobtained result) are result centered; they are directed at producing specified patterns of data rather than at the logically impossible goals of establishing either the truth or falsity of a theory. Result-centered methods are by no means atheoretical. Rather, they oblige resourcefulness in using existing theory and can stimulate novel development of theory. Imagine looking at a projected photographic image that is so badly focused that identification is impossible. The picture is gradually focused until it is just slightly blurred, at which poin

The Self.

Sclf as a Memory System 13