GEOGRAPHICAL INFORMATIONAL SYSTEMS - APPLICABILITY IN INVESTMENTS AND BANKING

Supported by information systems, the regional or world economy transformed itself in a global economy. Taking fast and optimal decisions is needed for each step an individual or an organization makes in order to support competitiveness in the context of radical evolution of the world economy. When dealing with fundamental decisions, spatial information plays an important role because it allows integration of data from various domains, having multiple connections, as well as their visualization and analysis in a useful, suggestive and efficient manner. Decision support systems (DSS) are spatially based computer applications and data which assists managers in making decisions. Since Geographical Informational Systems technology has a great deal to offer to the mortgage finance industry the goal of this paper is to analyze the main theoretical and practical approaches regarding the role of the geographic location and spatial relationships over the outcomes of the banking, housing and mortgage market.Investment, Banking, GIS Modeling, Decision Making System, Spatial Analysis

STRATEGIC OPTION OF MOBILE PHONE OPERATOR ORANGE UNDER CRISIS CONDITIONS

The current financial and economic crisis has affected many sectors, but companies have tried to implement marketing strategies adapted to the context. Telecommunication field was affected to a lesser extent, given the customers’ need for communication, need that doesn’t go away, but that can be achieved through orientation to other service providers. As a research methodology, we used qualitative methods and empirical data on the evolution of Orange mobile operator under crisis conditions, and compared with other operators. The main advantage of these methods is the adaptation to existing resources and external identifying limitations. The objective of this study is to understand how to manage effectively a crisis by applying different marketing strategies adapted to the changing customer needs.telecommunications; strategy; crisis; opportunity;option

USING WIKI AS A CORPORATE KNOWLEDGE SHARING SYSTEM

The business world is changing at a fast pace. The multinationals, the relocation of the production centers, the virtual integration trend of companies, the ubiquitous text, audio and video communication channels and devices, the overwhelming amounts of information, the power of the new consumer, are all signs of these changes. The economy is switching from a physical resources oriented, to an information and knowledge oriented one. The most important resource a company has becomes the human resource, the people of the organization, with the information and knowledge they possess and use to deal with the everyday challenges. Beginning with getting an insight into the concepts of information and knowledge, the purpose of this paper is to evaluate the benefits of a Wiki as a collaborative knowledge sharing platform, able to harness the collective knowledge of a company in the highly competitive today’s knowledge economy.wiki; social networks; collaborative knowledge network; collective knowledge; web 2.0 technologies

CHANGE MANAGEMENT OF ORGANIZATION IN THE KNOWLEDGE ECONOMY

The process of change involves major crises and conflicts and is not usually predictable. Change leadership is not directed only to improve results, but also to determine people to behave in line with the perspectives, values and beliefs as "correct". But culture change is driven by values - change effort is geared towards the socialization of individuals to determine to adopt new values and concepts so as to act accordingly, thus improving quality of life within the organization. Such changes are deemed necessary when the current fundamental beliefs leading to adverse effects.management, change, organization, public, knowledge, economy

CHANGE MANAGEMENT IN PUBLIC ORGANIZATIONS - SOCIO-ECONOMIC AND ADMINISTRATIVE IMPACT OF THEIR INSOLVENCY

The global economic crisis and exacerbation of wage claims more frequently arises the question: "The State, public organizations or institutions may enter into insolvency?"management, change management, organization, public organization, insolvency

LEADERSHIP AND THE TEAM, VITAL ELEMENTS OF MANAGEMENT IN THE BANKING SYSTEM

The banking industry is a relevant example of dramatical changes in the last 2 years and we can tell that the leaders who administrated the situation has made a good job. Ben Bernanke-US Federal Rezerve Chairman, Lloyd Blankfein-Goldman Sachs Chairman are two of the leaders responsible with regaining the trust in the banking system. Do we have this kind of leaders? Mugur Isarescu, the governor of NBR, acted so that to maintain the same rate of exchange RON per EUR since 2004, not registering any bank failure, creating a national reserve equivalent with all public debt of Romania. To reveal this potential at the level of the Romanian Banking System, this study include a survey made on 4 banks (BCR, Alpha Bank, Piraeus Bank, Credit Europe Bank) meaning more than 30% market share as assets and 10% as number of banks, with a sample of 9 employees per bank.leadership, team, banking, financial and economical crisis

THE PRIVATE HEALTH INSURANCE MARKET IN THE EUROPEAN UNION

Private health insurance serves three distinct functions in western European health systems. The first is as an alternative for mandatory (statutory) social health insurance arrangements. The second function is to supplement statutory insurance, providing coverage for services not covered by social insurance. A third function of private health insurance is to provide what can be termed complementary coverage, in which insured persons purchase additional private insurance even while they have to participate in existing social schemes.private health insurance, statutory health insurance, substitutive health insurance, complementary health insurance, supplementary health insurance.

THE ECONOMIC RATE OF RETURN – INSTRUMENT FOR MEASURING THE COMPANIES’FINANCIAL-ECONOMIC PERFORMANCE

Considering the present economic context, the measurement of performances has become a permanent preoccupation for organizations, since the whole process is based on it, offering the necessary feedback to identify both the positive actions which have led to favorable results for the organization, and the negative ones, in order to correct them in the future. To do this, we have to measure what is most importantly to measure. Starting from these considerations, the present paper approaches from a theoretical and practical point of view the economic rate of return as the indicator which synthesizes best an organization’s financial-economic performance. We have calculated and analyzed the economic rate of return for a group of Ten Romanian Firms in the food industry, through different calculation relations, pointing out the advantages/disadvantages of each calculation method.economic rate of return, measurement of financial-economic performance

ADVERTISING COMMUNICATION DURING CRISIS

Crisis communication and advertising communication are a priori diametrically opposed. Advertising is not the appropriate tool in times of crisis, but offers prospects that other tools do not possess. Despite its many faults, advertising can help a ″classic″ crisis communication. We will try to confront the general conclusions drawn about the relevance of the crisis advertising, with a particular situation, the global automotive market, customizing by the study of the crisis advertising played by the brand BMW. We will base our observations on a corpus of advertisements issued within the crisis global campaign ″Joy is BMW″, confronted with a renowned campaign conducted by BMW Group in 2001 and 2002, ″The Hire″.crisis communication; advertising communication; corporate image; stock market crash; crisis management; ConsumActor; non-media channels

DATA WAREHOUSE AND BUSINESS INTELLIGENCE STRATEGIES AND TRENDS

In recent decades following the evolution of information technology, decision support systems have played an important role by presenting the necessary information resulted from the operational systems processes. By continuing improvement of the methods as well as the contribution of technological advance the applicability of decision support systems is now generalized and has reached the status of complex systems of business intelligence. Business Intelligence is about creating intelligence about a business based on a cyclic flow which consists of capturing, analyzing, planning and implementation resulting in streamlining the organization.Decisions, DSS, Data Driven, Business Intelligence, Data Warehouse