Analisis Posisi Pasar Terasi Zu-per terhadap Produk Pesaing di Kuala Pembuang Kabupaten Seruyan

The purpose of this study was to analyze the characteristics of consumer shrimp paste and analyze the position of Zu-Per shrimp paste against competitors in Kuala Pembuang city. This study uses 65 respondents with an accidental sampling. Variable in this study is veriabel respondent characteristics and attributes (size, packaging, taste, purity, aroma, color, and price). respondent characteristic data were analyzed using descriptive analysis, while Zu-Per shrimp paste position against competitors analyzed using correspondence analysis (CA). Characteristics of respondents shrimp paste in Kuala Pembuang city of the age of majority is included in the cycle of life of older adults and middle age, the rate of primary and secondary education, it does not work (housewives) with an average predominant number of dependents as much as 2-4 person. Based on consumer perception Zu-Per paste has the advantage on the attributes of taste, purity, and color but have weaknesses on the attributes of size, packaging, flavoring, and price than the competitor's product paste

Distribusi Pendapatan Rumah Tangga Nelayan (Studi Kasus di Desa Sungai Bakau Kecamatan Seruyan Hilir Timur dan Desa Sungai Undang Kecamatan Seruyan Hilir Kabupaten Seruyan)

The objectives of this research were to analyze distribution of fishermen household incomes in Sungai Bakau village in Seruyan Hilir Timur Distric and Sungai Undang in Seruyan Hilir Distric of Seruyan Regency. The methode of this research applied survey method using questioners to gather primary data, the number of respondent in this study is 157 people consisting of fishermen in the village Sungai Bakau 70 people and in the village Sungai Undang 87 people. to analyze distribution of family incomes using coefficient Gini Ratio. The result of the descriptive analysis of the family consumption expenditure in the village of Sungai Bakau and Sungai Undang shows that household expenditure allocated for food consumption is greater than in the non-food consumption. people's income distribution reflected in the Gini Ratio 0.18197 for Sungai Bakau village and 0.20905 for Sungai Undang, this condition indicated a level of inequality low

Analisis Kelayakan dan Model Pengembangan USAha Kerupuk Ikan dengan Pendekatan Entreprenuerial Marketing

Tujuan dari penelitian ini adalah menganalisis kelayakan finansial, sensitivitas USAha, serta menganalisis model pengembangan USAha pengolahan kerupuk ikan di Kabupaten Seruyan. Penelitian ini dilaksanakan mulai Bulan Maret sampai dengan Juli 2018, menggunakan data primer dengan metode sensus pada seluruh pengusaha kerupuk ikan di Kabupaten Seruyan. Kelayakan finansial dalam USAha pembuatan kerupuk ikan ini dianalisis menggunakan beberapa kriteria investasi yaitu Net Present Value, Internal Rate of Return, Payback Period, Net B/C Ratio. Sensitifitas USAha dianalisis dengan menggunakan switching value, sedangkan model pengembangan USAha di analisis menggunakan PLS SEM. Berdasarkan hasil penelitian bahwa USAha kerupuk ikan di Kabuapten Seruyan layak untuk di USAhakan berdasarkan 4 kriteria investasi yang digunakan dengan nilai NPV sebesar Rp 192.357.2999,43, IRR sebesar 60,94%, Net B/C sebesar 2,76 dan pay back period sebesar 3 tahun 18 hari. Adapun hasil analisis sensitifitas menunjukkan penurunan harga jual lebih sensitive jika dibandingkan dengan penurunan harga bahan baku, dan untuk kenaikan harga bahan baku batas tertinggi sebesar 37,80% dan untuk penurunan harga jual kerupuk batas terendah sebesar 24,30%, dan berdasarkan analisis model pengembangan USAha (Entrepreneurial Marketing) diketahui bahwa Entrepreneurial marketing berpengaruh sangat signifikan (p value 0,000) terhadap pengembangan USAha kerupuk ikan di Kecamatan Seruyan Hilir Kabupaten Seruyan

The Role of Social Media on Market Accessibility and the Business Success of Fish Crackers Industry at Seruyan Regancy

Indonesia and in other developing countries. ICT has the ability to cut space and time limitations, especially access to communication and information, which has been a constraint to weak market access for entrepreneurs. One form of information technology that is developing and the current trend is the presence of social media (social media) that were built with the aim of connecting various people through internet media in various places without constraints of space and time. This study aims 1) to analyze the influence of social media as a marketing medium on the accessibility of fish cracker processing industries in Seruyan Hilir District, Seruyan Regency to the market. 2) analyze the relationship between market accessibility and business success. Respondents were taken from the region which is the center of fish cracker processing industry in Seruyan Regency, namely Seruyan Hilir Sub-district using the census method as many as 18 respondents. The analysis uses a partial structural equation model (PLS-SEM) with the main variables namely the use of social media, market accessibility, and business success. Each variable is then measured using several indicators. Based on the results of the analysis it is known that the use of social media has a significant effect on the accessibility of the fish cracker processing industry to the market. The business success is also significantly influenced by the accessibility of the fish cracker processing industry to the marke