The Strategic Effect of Crisis Management on Business Continuity Management in Corporate Organizations: A Case of Equitol Bank, Kenya

Corporate organizations today require a robust understanding of business continuity and they need to draw a wide plan on how they can deal with unexpected crises which hamper organizational success efforts and operational continuity. Corporate image, reputation, brand, trust and loyalty of all stakeholders in a corporate entity are key factors in the background of business continuity. An efficient and effective business continuity management plan is important for any corporate organization as it ensures information availability and that corporate organizations survive and continue to operate uninterrupted in the event of any crises that the organization may face. Business Continuity Management (BCM) aims at ensuring that the organization survives in the long run and as such it should be a key responsibility of senior management. Organizations need to be adequately prepared for any unexpected events which could interrupt the way they operate and their survival chances in both short and long run. Thus, this paper sought to examine the effect of crisis management on Business Continuity Management in Corporate organizations. The study adopted a case study design and was performed at Equitol Bank.  A sample of 60 respondents from a target population of 200 staff members was obtained using stratified random sampling technique. Questionnaire and document analysis were the main tools of data collection for the study. Data coding and analysis was done using qualitative and quantitative methods. Descriptive statistics such as means, and cumulative frequencies were employed in summarizing data. Chi-square correlation coefficient was computed to establish the level of significance of correlation between BCM and business continuity and BCM and crisis management). The study found that there is a positive and significant correlation between BCM and business continuity represented by (?2 (58) =59.87, p < .05), and BCM and crisis management (?2 (58) =67.065, p < .05). Keywords: Business Continuity, Business Continuity Management, Corporate Organizations, Crisis Managemen