21 research outputs found

    Discussion Paper: Triangulation of Methodology to Solve the Practitioner - Academic Debate Concerning the Value of Research

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    In support of research in the debate concerning its relevance to hospitality academics and practitioners, the author presents a discussion of how the philosophy of science impacts approaches to research, including a brief summary of empiricism, and the importance of the triangulation of research orientations. Criticism of research is the hospitality literature often focuses on the lack of an apparent philosophy of science perspective and how this perspective impacts the way in which scholars conduct and interpret research. The Validity Network Schema (VNS) presents a triangulation model for evaluating research progress in a discipline by providing a mechanism for integrating academic and practitioner research studies

    Do Institutional Investors Favor Lodging Firms with Greater Brand Equity?

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    The purpose of this research is to investigate institutional investment behavior regarding lodging firms and their brand equity. If these investors favor firms with higher brand equity, then this could influence the management of lodging firms to pay closer attention to increasing the brand equity of their firm. Our study showed there is a positive and significant relationship between advertising expenditures and the percentage of lodging stocks owned by institutional investors. There is a highly significant difference in the institutional investor percentage between firms that make advertising expenditures and those that don’t

    Insider Trading Around Hospitality Acquisition Announcements

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    Despite the debate over the level of market efficiency in financial markets and the importance of information asymmetry, little research has been conducted in the hospitality industry regarding the process of insider trading. Hospitality acquisition announcements provide a particularly interesting opportunity to explore how the private information of insiders is conveyed to stock prices. If an acquiring firm\u27s managers (insiders) have knowledge that their firm is overvalued (and anticipate that their shares will underperform after the acquisition), they may propose a stock-financed acquisition. In such a situation, insiders may also try to earn abnormal personal profits by selling some of their private holdings of the firm\u27s securities before the acquisition announcement. If insiders perceive their firm\u27s shares as undervalued, they may propose an all cash acquisition and try to purchase shares prior to the acquisition announcement. If insiders perceive their firm\u27s shares as fairly valued, they may propose a mixed (cash plus stock) financed acquisition and may not make abnormal sales or purchases prior to the acquisition announcement. The findings on insider trading do not consistently support the theory that insiders in hospitality firms invariably use their private information to maximize their private benefits prior to acquisition payment announcements. For hospitality acquiring firms using stock or cash financing, insider trading did not result in significant abnormal transactions in the four quarters prior to acquisition payment announcements. For hospitality acquirers using mixed financing, abnormal insider sales are positive and significant. The lack of significant results for the all cash or stock payment announcements may reflect a maximizing of managerial control or compensatio
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