THE INTERFACE OFTHE MARKETING AND FINANCIALPROBLEMS OF SMALLAND MEDIUM S‹ZED BUSINESSES IN ESKISEHIR

SMEs have some problems about not only the management and qualified human resources but also marketing and finance. Actually, the interface of these two problems is also the main reason of many others. The aim of this study is to determine marketing and financial problems and interface of these two problems of SMEs. From this viewpoint, the aim of this study is to determine the financial and marketing problems of SMEs in Eskiflehir. It is obvious that, the most important financial problems of SMEs are cash shortage, stagnantion in markets, and high credit interests. Difficulties of new product development, rapid changes of consumer preferences, and price contracts of competitors are the most important marketing problems of SMEs. The results of the research indicated that, financial and marketing problems of SMEs have not differentiated as employee numbers and industries have varied.SME, marketing problems, financial problems, the interface of marketing and financial problems of SMEs.

THE ATTITUDES TOWARDS CREDITCARD USAGE: THE CASE OFESKISEHIR OSMANGAZI UNIVERSITYECONOMIC AND ADMINISTRATIVE SCIENCES FACULTYSTUDENTS

This study aims to determine the dimensions of economic and administrative sciences students’attitudes towards credit card usage and to expose the differences between these dimensions in respect for their various demographic features. It is clear that such as studies helping to determine expending and in payment patterns, can also obtain useful data for financial firms to develop their credit cardservices, to form their marketing and promoting strategies and, for the firms accepting credit cards as a payment instrument to prepare their sales and cash flows. 210 students from Eskisehir Osmangazi University taking management and finance courses in the summer term have completed a credit card usage questionnaire. In factor analysis of 16 items formed for measuring the attitudes towards credit card usage, 5 distinguishing dimensions (behavioural, affective, cognitive, anxiety, security) have extracted. Differences of these dimensions according to their demographic features have been analyzed with the help of independent samples t test and ANOVA. These analyses have shown that in affective and security dimensions, the differences between the ones using credit cards and using no credit cards were significant and students with low incomes display less anxious attitudes in using credit cards.Credit card usage, credit card attitudes scale, factor analysis, university students, Turkey

The relationship between treatment cost and prognosis of malignant pleural mesothelioma in Turkey

BACKGROUND: Malignant pleural mesothelioma (MPM) is endemic in the population exposed to asbestos and has high health-care cost with a limited life expectancy. The aim of this study is to evaluate the relationship between cost according to treatment type and prognosis in MPM. MATERIALS AND METHODS: A total of 309 patients with MPM were evaluated. Direct medical costs were estimated as the sum of hospital bills attributed to MPM for all patients followed up from hospital application to death. Three treatment strategies were compared to each other in terms of survival and median incremental costs per month gained cost. RESULTS: The mean age of the patients was 63.2 ± 11.2 years. The total median costs per patient and median survivals were $1838 and 5 months,$10,540 and 11 months, and $17,022 and 22 months for the best supportive care, the chemotherapy, and the multimodality groups, respectively. Factors affecting the cost of MPM were histology, treatment type, received second- and third-line chemotherapy, and number of hospitalization. CONCLUSION: MPM has a limited survival time despite treatment, and treatment cost is relatively high by prolongation of lifetime. Chemotherapy and multimodality approaches seem to be cost-effective until to be find more effective targeted therapies