Consumer\u27s Preference Between the Internet and Conventional Stores (An Exploratory Study)

Consumer Behavior in Electronic Market is one of the urgent issues to be investigated in MIS and Marketing areas. This study adopts the comparative approach to examine the consumer preference between the sales channels. Majority of the confirming dimension (MCD) decision strategy, which allows the consumer to consider the alternatives in pair, is used as the underlying concept of preference. The pair of alternative in this study is the choices of the Internet and the conventional stores. The study additionally proposes a new scale for measuring consumer\u27s preference and behavior. The preference is categorized into attribute-based and attitudebased preference in the structural equation model. The relationship between the two preferences and consumer behavior are hypothesized and tested. The results of LISREL support the research hypothesis and the scale is validated. In addition, the result verifies the role of mediator of attitude-based preference in the relationship

Investigating Consumer\u27s Attitude toward Internet Shopping

It is commonly known that Internet growth rate is phenomenal. However, the number of online shopper is suspiciously low. Only 8 percent of Internet users made online purchasing in year 1995. This ratio dropped to 5 percent in year 1998 (Kerstetter, 1999). We can assume that the number of people making purchases over the Internet has remained constant, while the number of people using the Internet has grown substantially. Such number is the indicator of the urgent investigation of consumer’s attitude toward online shopping

The Hidden Effects of Opening Bids in Online Auctions

Auction opening bid is one of the online auction features that can be manipulated to promote bidding activity. Oftentimes, auction sellers that expect high bidding volume set their opening bids low only to later realize a lower price premium in their auctions. The current study offers explanations to this phenomenon by approaching this situation in a more holistic way. It examines the impacts of auction opening bids on bidding behaviors. Auction data from eBay were collected and separated into two samples, including auctions with low and high opening bids (LOB and HOB auctions). We found that HOB auctions attracted more serious bidders as indicated by their commitment to stay longer in the auctions. We also found that some bidding strategies that were commonly considered undesirable by auction sellers produced positive price premium to HOB auctions but not to its counterparts. Theoretical and pragmatic implications are later offered in the study

Revisiting Bidder Heterogeneities in Online Auctions (The Case of Soft vs. Hard Closing Formats)

The current study offers an insight into how auction ending rules can affect distribution online bidders’ strategies. While traditional wisdom in this area suggested that auction ending rules can encourage and suppress certain bidding behaviors, limited efforts have been taken to investigate how they can affect winning likelihood and price premium distribution across different bidding strategies. To evaluate such impacts of auction ending rules, auction data were collected from two auction websites (eBay and Dellauction.com). A total of 288 auction transactions were collected and later used in the data analyses. Initial results indicate that auction ending rules do affect winning likelihood and distribution of price premium across different bidder classes. A bidding strategy that was found effective in generating higher price premium under an auction ending rule may not necessarily be effective under a different auction ending rule. Practical implications are offered at the end of the study

Examining Interdependencies between Seller’s and Buyer’s Strategies in Online Auctions: (The Case of Seller’s Choice of Auction Duration)

In online auction research, sellers’ and buyers’ strategies have been largely examined as separate research streams and the interdependencies inherent in their strategies to understanding price premium and buyer behaviors have not been adequately explored. This deficiency is a serious limitation since an integrative approach could build the conceptual bridge necessary to provide sellers with a deeper understanding of how to achieve desired auction outcomes. Consequently, the present study integrates these two perspectives by proposing that seller auction duration strategy impacts bidders’ strategy, their winning likelihood, and their financial outcomes. Results from cluster analysis and ANCOVA support our model, showing that different auction durations attract different types of bidders. Auctions with shorter durations were found more attractive to those buyers attempting to keep monitoring cost low, while longer durations appeared to be more attractive to those benefitting from observing other bidders’ actions. The paper concludes with implications for research and practice

Impact of Seller Interventions on Hybrid Auction Outcomes

Global pandemic brought up by Covid-19 forces businesses to seek solutions to survive and to reconsider their routines and business models. In this quest, both failed and successful business initiatives deserve an in-depth analysis from the research community to better understand the factors contributing to the outcomes. The present study investigates eBay’s live auctions, which strived to congregate onsite bidders (also known as floor bidders) and offsite bidders (also known as online bidders) at a common marketplace. By combining onsite and offsite bidders, this new auction environment manifests a hybrid of traditional face-to-face auction and pure online auction. Our work explores the relationship between the sellers’ interventions in the form of price increases and auction outcomes. Drawing hypotheses from the signaling and equity theories, we tested hypotheses applying data collected from live auctions. Our results suggest that price increases affect both, economic outcomes and competition levels of auctions. The more frequently the sellers intervened into the auction process by raising the starting prices, the more hyped bidders became and the more economic outcomes the sellers received

Long-Term Effects of Group Decision Support Systems on Group Commitment: A Theoretical Model

Human knowledge is one of the scarce resources and strategic assets of organization. Turnover in organization has long been one of the major problems that most organizations are facing. Commitment is found to be a critical factor to sustain organizations\u27 competitive advantages. The organizational commitment is derived from group commitment within a particular organization. This paper introduces long-term variable (group commitment) of using GDSS and proposes a long-term effect of GDSS on group commitment. Socialization theory and team theory are used to explain the theoretical background underlying the model