3 research outputs found
Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach
Get PDFDesigning an EDI Solution for an Industry Segment: A Case from the Swiss Construction Industry
Get PDFDeveloping A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry
Get PDFBased on ongoing research in multi channel management, we are proposing a simple taxonomy of multi channel strategies. Cases from the grocery retail industry are not only used to illustrate four core strategies but also to study contingencies for the choice of the respective strategies. Furthermore, the cases are used to analyze the alignment of corporate marketing and online channel strategies. 1 1
