Студенческая молодежь: динамика политических интересов (региональный аспект)

The article presents the main results of the research of interests and political orientations of student youth which was carried out in 2014 at the Kazan federal university and its branches in the territory of the Republic of Tatarstan. The choice of student youth as a reference group is caused by a number of factors, among which we should name the status of intellectual elite, social and political mobility that allows to consider students as the potential actors of socio-political transformations in the country. The data obtained during poll compared with the results of last research allow defining the dynamics of development of student youth’s political sentiment in the region. The study of political attitudes, preferences of students was based on the identification of a number of indicators (degree of interest in politics, the level of personal involvement in political life) and on the study of factors that determine the motivation of political behavior of students. Empirical studies make it possible to rank the problems that dominate the political consciousness of students in the region. These include a high level of corruption in the government, inflation, rising prices, the state of health and education systems and the growing income inequality. Particular attention is accented on the problems associated with the foreign policy aspects, threats, aggression from abroad. The study showed that most young people’s interest in politics is limited primarily by informational level, rarely they have desire to express their own position or judgments in political situations. The level of real political participation, socio-political activity of students is low. Obtained results let us notice the increasing trend of demonstration of protest behavior among certain part of the students

Energy budgets' formation based on incomplete data

The universal technique of the current energy budget calculation is recommended for several periods of time. Basing on the data of annual energy budget and considering the plant's features, social, climatic and other conditions, correcting factors are calculated to estimate energy resources consumption for the day, week, month and year. Shortterm current energy budget supports important financial, trade, logistic, organizational and other control directions. The developed technique is applicable for subnational entities and industrial enterprises in order to increase level of energy resources consumption planning and forecasting as well as bills' optimization

OPINION LEADER THEORY IN THE CONTEXT OF INTERNET MARKETING

Purpose: The article deals with the two-step communication theory, which relies on the assumption of information being transmitted to the audience through intermediaries designated as opinion leaders. The study aims to determine the up-to-date characteristics of opinion leaders as social actors. Methods: An empirical study using the survey method is conducted on a sample of 400 students of universities in Kazan (Russia) aged 18 to 24. Results: The study provides insight into the classical theory through the prism of the modern realities of media content and the media environment, where opinion leaders are being replaced by Internet influencers. Based on empirical material, the paper outlines the main problems and limitations of the use of Influencers as a technology for the promotion of goods and services

EFFICIENCY OF INFORMATION SUPPORT MEASURES FOR THE LEVEL OF INTEREST IN ELECTIONS AMONG RUSSIAN YOUTH

Background: As part of the organization and conduct of elections in Russia, extensive work on voter information and campaigning is being done by all actors involved in information support for elections, both at the federal and local levels. The integrated work of all participants in information support of elections addresses various aspects related to the knowledge, attitudes, motives, intentions, values, and actions of voters. These aspects include the following set of measures: informing voters about elections, increasing the electoral culture of citizens, work on maintaining and increasing interest in elections, intention to participate in elections, involvement in issues related to the discussion of election campaigns of candidates and parties, interaction with the content on electoral topics, direct participation in elections. Goal: The objective of the study is to assess the effectiveness and efficiency of activities in the field of information support of elections, particularly efforts to increase interest in elections among voters. Methods: The study uses the method of comparative analysis of the level of interest of the youth electorate of two age groups, 18-24 years old and 25-34 years old, to elections, both before the information support of elections and after the information and propaganda campaign. Results: Both age groups show a rather low level of interest in elections. Data analysis reveals both the strengths and weaknesses of election information coverage and gives an opportunity to outline the vector of voter outreach

Human Capital and Labor Strategies in a Border Region

On the basis of a sociological survey of the labor force of the Republic of Karelia, a typology of investment behavior of the population in the labor market was developed, which included four main strategies for the development of human capital – accumulation, profit maximization or capitalization, maintaining positions in the labor market, and leaving the labor market. This research examined whether the choice of a strategy for using accumulated individual human capital is associated with the stage of the person’s life cycle, and the specific patterns of behavior in the labor market and in society. The life cycle stages were identified. Each stage corresponded to an institutionalized ‘investment profile’ with a dominant investment actor: family, employee, employer, state. The study developed and tested a methodology for the assessment of regional human capital. It was found that the investment behavior of an individual is associated with one’s primary and secondary social environment, which acts as an investment actor. The investment actors in the study were: family, employer, employee, and state. Accordingly, these were operationalized through two groups of indicators: socio-demographic and the economic activity of the region’s population. Keywords: human capital, labor market, investment behavior, investment acto

Life insurance model: concept, structure and assessment of financial stability

The Institute of Life Insurance is actively growing all over the world and especially in developing countries in order to provide an increase in the duration and quality of life of the population. The increasing role of life insurance in the economic and social sphere of the country requires a theoretical understanding of its place in the system of market relations and effective implementation. The purpose of the study is to develop the theoretical and methodological basis of life insurance, substantiate methodological approaches to its study in the context of a systematic approach through the prism of various models functioning. As a result of the study theoretical determinants of life insurance model are revealed, and a methodology for determining the financial stability of the applied life insurance model has been developed

Communication Models of Local Self-Government as a Subject of Modern Russian Policy (Based on Local Self-Government Bodies of the Republic of Tatarstan)

Introduction. The article presents the results of a study of communication in the system of local self-government of the Republic of Tatarstan as a subject of the Russian Federation conducted by the authors in November – December 2019. The study included a survey of representatives of regional media and press services of local authorities of the Republic of Tatarstan in order to determine the model of communication in the local government system and the role of PR-activities in the regulation of social interaction in the region. Methods and materials. The main method of studying was the method of expert survey. The authors developed a questionnaire, which was used during an interview with experts. When choosing an expert – a media representative for the interview – the authors took into account three factors: the rating of the represented media, the experience of the respondent in the regional media (at least five years) and the authority to make a key decision on the publication of the material. In order to identify the experts who are representatives of local self-government bodies, the authors of the article determined the following criteria: implementation of information and analytical activities in the structure of local self-government bodies, at least 5 years of experience as a head of a structural unit (public relations / media relations department) of local self-government bodies. Analysis. The analysis showed that the development of social media accelerates the process of establishing a two-way model of communication between the government and the public. Social media have become a full-fledged source of information both for the journalistic community and for the press services of local governments. Moreover, with the help of the content posted in posts on official accounts on social networks, local governments can attract residents of the municipal territory to participate in solving local issues. Constant monitoring, responding to comments, tracking negative content on social media are becoming everyday practices in the work of press services. Results. The results of the study indicate that over the past decade in the Russian Federation the necessary prerequisites have been formed for the formation of a bilateral symmetrical model of communication between local authorities and the population. This model is aimed at providing effective feedback that allows the local government to quickly respond to the aspirations and needs of the population, monitor their dynamics, constantly monitor the attitude and assessments of citizens of decisions made on the development of the city or region