11 research outputs found
Valor de compra hedônico ou utilitário e sua influência no varejo: resultados de um survey no setor de construção civil
- Author
- ANDERSON J.C.
- ARNOLD M. J.
- BABIN B. J.
- BABIN B. J.
- BABIN B. J.
- BATRA R.
- BLACKWELL R. D.
- BROWNE M. W.
- CRONIN J. J.
- DARDEN W. R.
- DARDEN W. R.
- DAWSON S.
- DHAR R.
- DICHTER E. A.
- DONOVAN R. J.
- EVANS J. R.
- FARIAS S. A.
- FARIAS S. A.
- FOURNIER S.
- GARBARINO E.
- GRIFFIN M.
- HAIR J. F.
- HARTLINE M. D.
- HIGIE R. A.
- HIRSCHMAN E. C.
- HIRSCHMAN E. C.
- HIRSCHMAN E. C.
- HOLBROOK M. B.
- JONES M. A
- KAHN B.
- KLINE R. B.
- LARAN J. A.
- LEHTONEN T.
- LEMON K. N.
- MANO H.
- MAXHAM J. G.
- MCCARTHY E. J.
- MCGOLDRICK P. J.
- MCKNIGHT D. H.
- MINIARD P.W.
- MITTAL V.
- MITTAL V.
- MORETTI S.L.A.
- NUNNALLY J.C.
- OLIVER R. L.
- OLIVER R. L.
- OLIVER R. L.
- OLIVER R. L.
- OLIVER R. L.
- OLIVER R. L.
- PARENTE J.
- PRADO P. H. M.
- REZSOHAZY R.
- ROKEACH M.
- SCHUMACKER R. E.
- SHERRY J. F.
- SOLOMON M. R.
- STERN L. W.
- STRAHILEVITZ M. A.
- SWAN J. E.
- TVERSKY A.
- URDAN A. T.
- VIEIRA V. A.
- WAKEFIELD K. L.
- WAKEFIELD K. L.
- WALSH G.
- WESTBROOK R. A.
- WESTBROOK R. A.
- ZEITHAML V. A.
- Publication venue
- 'FapUNIFESP (SciELO)'
- Publication date
- Field of study
Difficulties with using correlations to determine the relative strength of effects of latent variables
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor
- Author
- Publication venue
- 'Human Kinetics'
- Publication date
- Field of study
Die Werbewirkung von Schemainkongruenz und interner Inkongruenz im Fall des Einmalkontakts
- Author
- A.Y. Lee
- Andrea Blasczyk
- B. Loken
- B. Wansink
- C.P. Haugtvedt
- C.P. Moreau
- C.R. Taylor
- C.S. Areni
- D.D. Muehling
- D.L. Alden
- D.M. Boush
- D.M. Stayman
- D.W. Schumann
- E.J. O’Brien
- E.R. Stafford
- F. Lange
- F.-R. Esch
- F.-R. Esch
- F.I. Craik
- G.S. Goodman
- H.R. Unnava
- Heribert Gierl
- J. Meyers-Levy
- J. Meyers-Levy
- J.A. Edell
- J.L. Ozanne
- J.R. Anderson
- K.K. Desai
- L.A. Peracchio
- M. Sujan
- M. Sujan
- M. Sujan
- M. Sujan
- M.C. Campbell
- M.J. Houston
- P.A. Keller
- P.W. Miniard
- P.W. Miniard
- R. Hastie
- R.B. Cialdini
- R.B. Zajonc
- R.C. Goodstein
- R.E. Burnkrant
- R.J. Lutz
- S.B MacKenzie
- S.E. Asch
- S.E. Heckler
- S.H. Ang
- Sandra Reich
- T. Srull
- T.J. Olney
- Y. Sakamoto
- Y.H. Lee
- Y.H. Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Erkenntnisse der neueren Einstellungstheorie als Grundlage zur Erklärung des Kaufverhaltens
- Author
- A. H. /. Eagly
- A. H. /. Eagly
- A. H. /. Eagly
- A. H. /. Eagly
- A. H. /. Eagly
- A. H. /. Eagly
- A. W. Wicker
- A. W. Wicker
- B. /. Helmig
- C. L. /. Cone
- D. M. Morrison
- D. Urban
- D. Urban
- Europäische Kommission für Beschäftigung und Soziales
- I. /. Ajzen
- I. /. Ajzen
- I. Ajzen
- J. J. /. Jaccard
- J. W. /. Pracejus
- K. Gwinner
- K. L. /. Becker-Olsen
- M. /. Fishbein
- M. E. /. Porter
- M. E. Drumwright
- P. S. /. Ellen
- P.W. /. Miniard
- R. H. Fazio
- R. L. /. Oliver
- S. /. Hoeffler
- S. /. Samu
- S. Bamberg
- S. Bamberg
- S. Bamberg
- S. Bamberg
- S.H. /. Schwartz
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2008
- Field of study
Conceptualizing and measuring brand salience
- Author
- Ajzen I.
- Anderson J.R.
- Axelrod J.N.
- Barwise T.P.
- Byron Sharp
- Clancy K.J.
- Dall’Olmo Riley F.
- Ehrenberg A.S.C.
- Ehrenberg A.S.C.
- Fazio R.H.
- Fishbein M.
- Guido G.
- Heath R.
- Holden S.J.S.
- Holden S.J.S.
- Howard J.A.
- Jenni Romaniuk
- Johnson M.D.
- Keller K.L.
- Macdonald E.
- Miller S.
- Mills P.
- Miniard P.W.
- Myers J.H.
- Nedungadi P.
- O’Brien S.
- Provo UT: Association for Consumer Research
- Romaniuk J.
- Rossiter J.R.
- Rossiter J.R.
- Rungie C.
- Schuman H.
- Sharp A.
- Sharp B.
- Solomon M.R.
- Wright M.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Comparing theories to explain exercise behaviour: a socio-cognitive approach
- Author
- Ajzen I.
- Ajzen I.
- Ajzen I.
- Anderson J.C.
- Armitage C.J.
- Armitage C.J.
- Armitage C.J.
- Armstrong J.S.
- Bagozzi R.P.
- Biddle S.J.H.
- Bollen K.A.
- Bolton L.E.
- Bond K.A.
- Brickell T.A.
- Byrne B.M.
- Calder B.J.
- Choo H.J.
- Downs D.S.
- Fishbein M.
- Fornell C.
- Gaski J.F.
- Godin G.
- Goodwin C.
- Grandon E.E.
- Hagger M.S.
- Hagger M.S.
- Hair J.F.
- Hansen T.
- Hausenblas H.A.
- Hoyt A.L.
- Lindgren J.H.
- Miniard P.W.
- Oliver M.
- Rhodes R.E.
- Rhodes R.E.
- Ryu S.
- Sallis J.F.
- Saunders R.P.
- Spotswood F.
- Thomson P.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Organizational Web Sites: Web Site Content and Style as Determinants of Organizational Attraction
- Author
- Ahuja J.S.
- Anderson N.
- Avolio B.J.
- Bagozzi R.P.
- Barber A.E.
- Breaugh J.A.
- Breckler S.J.
- Brink T.
- Cable D.M.
- Cable D.M.
- Cappelli P.
- Carlson K.D.
- Chapman D.S.
- Cober R.T.
- Cohen J.
- Coyle J.R.
- Dineen B.R.
- Doty D.H.
- Gatewood R.D.
- Harrington A.
- Head M.
- Highhouse S.
- Hoffman D.L.
- Hu L.
- Hu L.
- Huizingh E.K.R.E.
- Kardes R.
- Keeping L.M.
- Koch J.J.
- Levering R.
- Maurer S.D.
- McConnel B.
- Miniard P.W.
- Nielson J.
- Otter M.
- Perkins L.A.
- Redman T.
- Rynes S.L.
- Sackett P.R.
- Schenkman B.N.
- Schwab D.P.
- Smith E.R.
- Smither J.W.
- Spence A.M.
- Spence M.
- Stuart E.W.
- Yuce P.
- Zajonc R.B.
- Zusman R.R.
- Publication venue
- 'Wiley'
- Publication date
- Field of study
At-destination referrals, tie strength, and satisfaction
- Author
- C. Haythornthwaite
- C.A. Vogt D.R. Fesenmaier
- C.E. Petty J.T. Cacioppo
- D. Fodness B. Murray
- D. Gursoy J.S. Chen
- D. Hanks
- D.L. Rosen R.W. Olshavsky
- D.Z. Levin R. Cross
- E. Anderson
- E. Sirakaya A. Woodside
- G. Bateson
- G.R. Funkhouser R. Parker
- I. Ajzen M. Fishbein
- I. Nonaka
- J. Cohen E. Golden
- J.F. Engel R.D. Blackwell, P.W. Miniard
- J.J. Brown P.H. Reingen
- J.P.P. Peter J.C. Olson
- J.R. Bettman E.J. Johnson, J.W. Payne
- J.S. Brown P. Duguid
- K. Hansen
- L.G. Schiffman L.L. Kanuk
- M. Fishbein I. Ajzen
- M. Granovetter
- M. Granovetter
- M. Granovetter
- M. Polanyi
- M. Tyre E. von Hippel
- P. Rompf
- P. Rompf P. Ricci
- P. Rompf R.B. DiPietro, P. Ricci
- R. DiPietro D. Severt, P. Rompf, P. Ricci
- R.W. Olshavsky D.H. Granbois
- Y. Hwang D.R. Fesenmaier
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study
Die Nutzungsdauer von KonsumgĂĽtern als Problem der strategischen Marketing-Planung
- Author
- A Abel
- A Abel
- Auernheimer L./Saving, T.R
- Ausubel L.M./Deneckere, R.J
- Bodenstein G./Leuer
- Bond E.W./Samuelson, L
- Bond E.W./Samuelson, L
- Braess H.H./Hamm, L
- C Kahn
- D Schneider
- Douglas A.J./Goldmann, S.M
- Engel J.F./Blackwell, R.D./Miniard, P.W
- Epple D./Zelenitz, A
- EW Bond
- F Bäcker
- F Gul
- F Lutz
- Gul F./Sonnenschein, H./Wilson, R
- H Hax
- H Heidrich
- H Koch
- H Koch
- J Bulow
- J Bulow
- J Ringbeck
- J Rust
- J Rust
- K Wicksell
- Kamien M./Schwartz, N
- KG Löfgren
- Malueg D.A./Solow, J.L
- Montgomery D./Urban
- NL Stokey
- P Nelson
- PL Swan
- PL Swan
- PL Swan
- PL Swan
- R Schmalensee
- R Schmalensee
- R Schmalensee
- Raffée H./Wiedmann, K.P
- Raviv A./Zemel, E
- RH Coase
- RJ Barro
- RW Parks
- RW Parks
- Sieper E./Swan, P.L
- SJ Liebowitz
- TT Su
- V Ungern-Sternberg
- VY Suslow
- W Ramm
- Y Kubo
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/1989
- Field of study