Perceived Retail Crowding, Emotional Distance, and Consumer Response in Fashion Stores

The same degree of crowding can be perceived differently by different people depending on the consumers\u27 individual characteristics. The purpose of this study is to investigate the influence of crowding degree and perceived similarity with other customers in a store on the in-store emotion state and purchase intention. A lower perceived crowding degree resulted in a higher pleasure emotion state, and a higher perceived crowding degree, led to a higher arousal emotion state. The pleasure, arousal, and dominance emotion states and the purchase intention were found to be higher in the group that perceived a high similarity with other in-store customers. It was found that customers felt more positive emotions and had more positive behaviors when they perceived that they were similar to others in the store environment. This shows that the presence of other customers who were highly similar to themselves is an important factor in customers\u27 shopping behavior

Connection Structure Analysis of the “Journal of the Korean Society of Clothing and Textiles” through Citing and Cited

References to articles serve an important role, linking groups of articles with other academic articles, forming a huge and complex network of articles. This study investigated the connection structure of the Journal of the Korean Society of Clothing and Textiles (JKSCT) by analyzing subject categories of journals with high levels of citing and cited in JKSCT. Journals listed in Korea Citation Index were used for the empirical study. Connection structures were analyzed using network analysis

Teaching English-medium Lectures in Korea: Recommendations for Foreign Faculty

For the past decade, the number of English-medium lectures (EML) in South Korean universities have been steadily increasing. Although the EML policy was introduced to improve students\u27 competitiveness in the globalized job market, its popularity among students and professors remained low. In response, universities began foreign faculty recruits; however, unfamiliarity with Korean education culture and differences related to classroom interaction often led to profound misunderstandings between foreign professors and Korean students. Drawing on existing literature, informal interviews with Clothing and Textiles students enrolled in EML, and in-class observations, this study aims to delineate main issues present in EML classroom and offer insights into how these issues can be addressed. The major problems encountered by both students and foreign faculty are multicultural nature of classroom, differences in English ability, perceived language barrier, and differences in teaching styles. Four potential solutions to these problems are outlined, and its implementations are discussed

Success Story of Professional Laundry Service in Korea

The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation

Issues and Trends in Cross-border E-commerce in Korea

Consumers purchase cross-border e-commerce products directly from overseas online shopping malls. An increase in the popularity of cross-border e-commerce means that smart consumption trends revolutionized the consumption process. The scale of cross-border e-commerce in Korea reached a record high in 2017. Existing literature suggests that the sharp increase is due to price, product diversity, efficient shipping, expansion of duty-free range and hedonic motivation. A semantic network analysis revealed three main clusters in relationships between cross-border e-commerce research subjects: consumer, country and process

The Influence of Consumer Experiences on Store Choice Criteria and Patronage Intention: the Case Study of SPA brands

Based on an array of economic and social data as well as business trends, Pine and Gilmore (1999) agree that current consumers are concerned with engaging experiences rather than just buying goods and services. Pine and Gilmore (1999) conceptualized this new focus of consumer demand as the emerging “Experience Economy” (EE). This perspective views experiences as enhancing consumer value beyond that derived from goods and services. Pine and Gilmore (1999) proposed four experience realms of EE—entertainment, educational, escapist, and esthetic

Brand Image and Evaluation Factors of Fashion Product Advertisement

Brand image is a collection of things related with brand that consumers have in the memory (Keller, 1993) and corporations are making much efforts to build a brand image and advertisement has been used as a major method to inform the brand image. Advertisement is communication message performed for the purpose of positively change the consumer’s emotion for corporations, brands and trademarks

The Circular Economy: Take-Back Systems for Textile Recycling

Waste management issues in the textile and clothing industry can be related to either pre-consumer or post-consumer waste. An effective take-back system for post-consumer clothing waste plays a critical role in maximizing reuse and recycling of textile wastes. The purpose of this study was to investigate emerging technologies regarding the development of robust take-back systems as well as further design development and consumer involvement

Social Network Analysis of Global Value Chain: Focused on Fabric Cotton

Companies try to establishing optimal production networks that can perform all stages of production activities at competitive cost and quality around the world. In this study, we try to determine the structure of the global value chain in the apparel industry using social network analysis. Data for analysis were created a matrix using 2005 and 2015 trade data about the top 10 trading partners in the import and export countries of cotton fabric (hs code 5208, 5209). China was the largest exporting country. Comparing the betweenness centrality and closeness centrality of exports of cotton fabrics, India and China are playing their role as mediating countries. Vietnamese cotton imports have increased significantly. The role of mediators in the importation of cotton fiber was continued by China, the United States, and European countries. We identified the part of the fashion industry structure by investigating the international trade patterns of cotton fabric

Successful Use of Newspapers in Curriculum Development for First-year College Students

The course, Fashion and Society, is designed to provide first-year Clothing and Textiles major students with an integrated view of fashion as social phenomenon. From the survey on the first-year students’ perceptions about fashion, we have found that many students considered fashion tend to be irrelevant, something fancy and distant to their daily life, and difficult to understand. Based on the comments, we need teaching materials that can be perceived to be “not difficult” (and fun) and relevant. We also needed to design the course to provide students opportunities to apply their knowledge to real life. Thus, we developed the course using several newspapers to help students experience various fashion expressions and reflections a society carries in