Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning

This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and “buy-in” of course content, as well as resulting personal and professional impact for students

Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning

This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and “buy-in” of course content, as well as resulting personal and professional impact for students

Corporate Social Responsibility Rating Agencies: Comparing Rankings, Methodologies, and Philosophies

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Key Components of Tourism Destination Development

This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment revenue and one factor influenced direct tourism revenue

Key Components of Tourism Destination Development

This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment revenue and one factor influenced direct tourism revenue

Key Components of Tourism Revenue in Appalachian Kentucky

This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment and one factor influenced direct tourism revenue

Online Learning in Schools of Business: The Impact of Strategy on Course Enrollments

Online education in schools of business is an ongoing, emerging practice. Strategic planning by institutions and programs seeks to identify the most relevant factors in providing the most effective online learning for students. This requires that schools of business figure out what factors positively and directly affect course enrollments. This research study surveyed deans of AACSB-accredited business schools to determine their online learning strategies and practices. The results of the survey and study support online education as a means to meet the increasing needs of a diverse and ever-changing student population both now and in the future