An Assessment of the Factors Affecting the Consumer Satisfaction on Online Purchase in Dhaka City, Bangladesh

Internet user has been increased in Bangladesh day by day and many companies have already started their online businesses.  This paper sets out to develop an overview of online consumer behavior and the satisfaction criteria’s in Bangladesh. The main objective of this research is to study, especially what are the factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 75 questionnaires were distributed among the people of different areas in Dhaka City. The replies have been analyzed by means of frequency distribution, average and chart analysis. The result of the survey analysis has shown that most of the respondents are male and their numbers are 48.The numbers of online consumers are 62 who have completed their graduation and prefer to make their purchases online. There are some factors such as satisfied with price and product quality has a positive impact on consumer satisfaction. Keywords: consumer buying behavior, online shopping, consumer satisfaction, internet, et

Monsoon Tourism: A New Aspiration for Bangladesh Tourism Industry

From the very past Bangalees are highly attached with the monsoon season and much influenced by the beauty of the rainy season. So we find a touch of the season in our every occasion and festivals. Most of the countries of the world are deprived from the blessings and beauty of the monsoon climate. So, every year lots of tourists from different countries (like Norway, Germany, Switzerland, Russia) come to visit different countries which are blessed by monsoon climate. They also come to visit Bangladesh. Like other seasons the rainy season of Bangladesh is also very suitable for the interested visitors. So, in this article we have tried to conduct a descriptive research to represent the current scenario with the emphasis on future impact of Monsoon tourism for the development of Bangladeshi tourism sector. Our research is based on both qualitative and quantitative data which we have collected from various sources like websites, articles, journals, etc.  Throughout our study we mainly try to focus on the future of Bangladesh tourism sector by introducing new phenomena monsoon tourism. Keywords: monsoon, tourism, tourist, Bangladesh, Bay of Bengal, Cox’s Bazar, rainy season

Social media as a complementary learning tool for teaching and learning: The case of youtube

Taking into account the importance of using video and visual objects for teaching, some universities utilize YouTube as a complementary teaching tool. This work analyses students’ perspectives on the usage of YouTube for learning, their corresponding usage patterns, and associated factors prompting them to use YouTube. We interviewed 30 students, and went on to develop a scale for academic learning as a determinant of YouTube usage, which was then validated amongst the students. Data were collected from a total of 321 students in the Faculty of Business and Accountancy, University of Malaya to test the developed construct. The results confirmed that entertainment, seeking information, and academic learning are some of the main motivations for using YouTube. We regard YouTube as an effective tool that can enhance the learning experience if the video is indeed relevant to the subject at hand. It is recommended that instructors integrate YouTube into their respective courses to benefit from its inherent advantages in the context of learning/teaching