Model of adoption of virtual tools by university students in the context of an emerging economy

IntroductionThe impact of COVID-19 on higher education has necessitated a reevaluation of teaching methodologies, student engagement, and the integration of information and communication technologies (ICT) as pedagogical tools. This shift creates opportunities for innovation and collaborative learning environments among students.MethodsThis study aims to investigate the adoption of virtual tools by university students in Medellín. A sample of 373 students was surveyed using a quantitative approach with a descriptive scope. Factor analysis techniques were employed utilizing SPSS software to assess the associative relationships among variables and hypotheses within the framework of the Technology Acceptance Model (TAM).ResultsThe analysis revealed significant correlations, particularly between perceived ease of use and perceived usefulness. Notably, technological devices such as laptops and smartphones were identified as valuable tools for educational purposes, contributing to a positive attitude towards their utilization among students.DiscussionThe findings underscore the importance of students’ perceptions in shaping their attitudes towards ICT tools for teaching and learning. Understanding these perceptions is crucial for designing effective pedagogical strategies, particularly in crisis situations such as the COVID-19 pandemic, where virtual tools play a vital role in maintaining educational continuity. This study contributes to the ongoing discourse on the integration of virtual tools in higher education, highlighting avenues for further research and practical implications for educators and policymakers

Chatbots and young people in emerging economies: Factors affecting user satisfaction

AbstractDigitization and the internet have been changing how companies and customers interact, forcing organizations to adapt more efficient services that generate value in the purchasing and communication processes. This research aims to identify key factors that influence satisfaction with the use of chatbots among young people from Colombia, based on 126 surveys administered via Google Forms. The methodological design adopted a quantitative approach, with an exploratory-descriptive scope that involved a structural equation model PLS-SEM of the survey data. The information analysis tested the hypotheses concerning the constructs of the conceptual model and chatbot user satisfaction by means of p value and path coefficients. The results suggest that there is an effect of robotic knowledge of use and resolution of pending cases on the perception of having access to up-to-date information during the chatbot experience. The main expectations regarding chatbot use were also identified, such as resolving the issue, being attended to quickly and the effectiveness of the service. This study also has practical implications for chatbot designers and developers in the governments of all countries, especially in developing countries like Colombia

Early labor insertion in Latin America: A perspective from business sector needs

AbstractThis study analyzes the labor needs of companies in the Aburrá Valley, Colombia, and the skills required for recent graduates to enter the labor market successfully. The study aims to provide objective data for improving graduate outcomes. Employing an empirical mixed methods approach, the study administered questionnaires to companies to identify their expectations and needs regarding graduate competencies. Additionally, focus groups were conducted with higher education institutions to understand their perspective on student preparation. The study found that companies prioritize training graduates in soft skills, technology, data analysis, languages, and adaptability. Nonetheless, there is a significant deficit in proficiency regarding adaptation to change, office tool management, information analysis, and organizational trends. Additionally, there is a tendency for companies to overlook the necessity of continuous training for interns, which could bolster their professional skills. The study emphasizes the necessity for universities to revise the skill sets of graduates within their programs and harmonize them with pertinent job requirements. It is suggested that enhanced cooperation between universities and companies can foster early job placements, tackle curriculum concerns, and establish frameworks for fostering employability. Taken together, this study offers a unique and innovative solution for bridging the divide between academia and industry. The implications include heightened potential for employment among recent graduates and an overall economic boost for the Aburrá Valley region