3 research outputs found
Functions, trust, and value in business relationships
- Author
- A. Parasuraman
- A. Walter T. Müller, G. Helfert, T. Ritter
- A. Walter T. Ritter, H.G. Gemünden
- C. Fornell D.F. Larcker
- C. Moorman G. Zaltman, R. Deshpandé
- D.J. Flint R.B. Woodruff, S.F. Gardial
- D.T. Wilson
- D.T. Wilson S. Jantrania
- F.R. Dwyer P.H. Schurr, S. Oh
- G.C. Homans
- G.S. Day
- H. HÃ¥kansson
- H. HÃ¥kansson I. Snehota
- H. HÃ¥kansson J. Johanson
- I. Geyskens J.-B. Steenkamp, N. Kumar
- J.B. Heide G. John
- J.C. Anderson
- J.C. Anderson D. Gerbing
- J.C. Anderson D.C. Jain, P.K. Chintagunta
- J.C. Anderson H. HÃ¥kansson, J. Johanson
- J.C. Anderson J.A. Narus
- J.C. Anderson J.A. Narus
- J.N. Sheth A. Sharma
- J.P. Cannon C. Homburg
- J.P. Cannon W.D.J. Perreault
- M.T. Cunningham E. Homse
- N. Kumar L.K. Scheer, J.-B. Steenkamp
- P.M. Blau
- P.S. Ring A.H. Van de Ven
- R.M. Morgan S.D. Hunt
- S. Ganesan
- S.L. Vargo R.F. Lusch
- S.S. Andaleeb
- V.A. Zeithaml
- W. Ulaga A. Eggert
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study
No full textCustomer value metrics
- Author
- A. Gustafsson M. Johnson, I. Roos
- A. Tversky
- A. Tversky
- A.B. Bruno A.R. Wildt
- B. Kooil T. Keiningham
- B. Ratchford
- B.T. Gale
- C. Claeys A. Swinnen, P. Van den Abeele
- C.W. Park S.M. Young
- D. Berger
- D. Daetz W. Barnard, R. Norman
- D. Katz
- D. Krech R. Crutchfield, E. Ballachey
- D. Schoder
- D.A. Lussier R.W. Olshavsky
- D.F. Cox
- D.F. Cox S.U. Rich
- D.J. Teece G. Pisano, A. Shuen
- D.R. Lehmann J. O’Shaughnessy
- E. Anderson C. Fornell, S. Mazvancheryl
- F. Heider
- F. Huber A. Herrmann, M. Wricke
- F.F. Reichheld
- G. Verona E. Prandelli
- G.A. Churchill D. Iacobucci
- G.S. Martin
- H. Assael
- H. Stahl K. Matzler, H. Hinterhuber
- H.E. Butz L.D. Goodstein
- H.E. Krugman
- H.E. Krugman
- H.J. Einhorn
- I. Ansoff
- J. Baudrillard
- J. Gutman
- J. Huber J. McCann
- J. Rossiter L. Percy
- J.A. Howard
- J.A. Howard
- J.A. Howard J.N. Sheth
- J.B. Cohen
- J.C. Anderson D.C. Jain, P.K. Chintagunta
- J.C. Anderson J.A. Narus
- J.C. Olson
- J.C. Olson T.J. Reynolds
- J.C. Peter J.C. Olson
- J.E. Swan I.F. Trawick
- J.F. Engel T.D. Kollat, R.D. Blackwell
- J.H. Myers A.D. Shocker
- J.L. Forbis N.T. Metha
- J.P. Kotter
- J.R. Bettman
- J.R. Bettman
- J.R. Bettman
- J.R. Hauser D. Clausing
- J.R. Rossiter L. Percy, R.J. Donovan
- L. Miles
- L.A. Festinger
- M. Christopher
- M. Fishbein
- M. Fishbein
- M.D. Johnson
- M.E. Porter
- M.L. Ray
- M.L. Shilito D.J. De Marle
- N. Vyas A.G. Woodside
- P. Berger N. Eechambadi, M. George, D. Lehmann, R. Rizlet, R. Venkatesan
- P.E. Green J. Wind
- P.E. Green V. Rao
- P.E. Green V. Srinivasan
- P.E. Green V. Srinivasan
- P.E. Green Y. Wind
- P.J. Robinson C. Faris, Y. Wind
- R. Bagozzi
- R. Bagozzi
- R. D’Aveni
- R. Vaughn
- R. Vaughn
- R. Venkatesan V. Kumar
- R.B. Woodruff
- R.E. Wayland P.M. Cole
- R.L. Oliver
- R.W. Belk
- R.W. Belk
- R.W. Belk
- S. Cunningham
- S. Cunningham
- S. Gupta D. Lehman, J. Stuart
- S. Mizuno Y. Akao
- S. Young B. Feigin
- T. Woodhall
- T.J. Reynolds J. Gutman
- T.J. Reynolds J.C. Olson
- V. Zeithaml R. Rust, K. Lemon
- V.A. Zeithaml
- W. Reinartz J. Thomas, V. Kumar
- W.J. McGuire
- W.J. Reinartz V. Kumar
- W.L. Wilkie E.A. Pessemier
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study
No full textChapter 5 Leveraging Emotions in Value Management of Brands and Products
- Author
- A. Ginsberg
- A. Maslow
- A. Venkatesh
- A.F. Firat
- A.S. Khalifa
- B. Ross-Wooldridge M.P. Brown, B.D. Minsky
- B. Wansink
- B. Wright L. Rainwater
- B.J. Jaworski A.K. Kohli
- B.L. Fredrickson
- B.L. Fredrickson
- B.Y. Gale
- C. Spearman
- C.E. Izard
- C.E. Osgood G.J. Suci, P.H. Tannenbaum
- D. Parker R. Stacey
- D. Schultz W. Robinson
- D.A. Aaker
- D.B. Jemison
- D.H. Pink
- E. Anderson M.W. Sullivan
- F. Birren
- F. Huber A. Herrman, R.E. Morgan
- F.F. Reichheld W.E. Sasser
- F.H. Mahnke R.H. Mahnke
- G. Cupchik
- G. Day R. Wensley
- H. Zuo T. Hope, M. Jones, P. Castle
- H.E. Butz L.D. Goldstein
- J. Fahy A. Smithee
- J. Gage
- J. Hogg S. Goodman, T. Porter, B. Mikellides, D.E. Preddy
- J.C. Anderson D.C. Jain, P.K. Chintagunta
- J.F. Suri
- J.L. Heskett T.O. Jones, G.W. Loveman, W.E. Sasser, L.A. Schlesinger
- J.M.M. Bloemer H.D.P. Kasper
- J.N. Sheth B. Newman, B.L. Gross
- J.W. Fredrickson T.R. Mitchell
- K.L. Keller
- K.N. Kwallek C.M. Lewis, A.S. Robbins
- K.R. Fehrman C. Fehrman
- L. de Cheratony F. Harris, F. Dall’Olmo-Riley
- L. Ou M.R. Luo, A. Woodcock, A. Wright
- L. Thurow
- L.J. Bourgeois
- M. Lindstrom
- M. Porter
- M. Porter
- M. Pullman M.A. Gross
- M. Walker
- M.B. Holbrook R. Batra
- M.B. Holbrook R. Batra
- M.E. Porter
- M.J. Stahl W.K. Barnes, S.F.G.W.C. Parr, R.B. Woodruff
- N. Mizik R. Jacobson
- N.H. Frijda
- P. Elkman
- P. Kotler K.L. Keller
- P. Shrivastava
- P.C. Nutt
- P.M. Senge
- P.M.A. Desmet
- P.S. Barr J.L. Stimpert, A.S. Huff
- R. Grant
- R. Hall
- R. Leszinski M.V. Marn
- R. Plutchik
- R. Stacey
- R. Stacey
- R. Taylor
- R. Woods
- R.B. Woodruff
- R.D. Stacey
- R.S. Kaplan D.P. Norton
- R.S. Lazarus
- S. Kobayashi
- S. Pressey
- S. Robinette C. Brand, V. Lenz
- S. Tomkins
- S. Young B. Feigin
- S.A. Taylor T.L. Baker
- V. Liljander T. Strandvik
- V. Mahajan Y. Wind
- V. Zeithaml
- V. Zeithaml L.L. Berry, A. Parasuraman
- Y.-T. Yu A. Dean
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2007
- Field of study
No full text
