BUSINESS EDUCATION IN UKRAINE IN THE CONDITIONS OF GLOBALIZATION

The article identifies the main shortcomings and fundamental foundations of the development of business education in Ukraine in the context of globalization and suggests ways to modernize this education, taking into account the advanced world experience. In the concept of long-term socio-economic development of any country, it is important that the transition to an innovative, socially-oriented type of development is impossible without the formation of an appropriate institutional environment. One of the reasons for the low level of innovation activity at the present stage can be called by the fact that the previously carried out reforms, which radically changed the economic conditions of management in our country, almost did not touch the foundations of the old institutional model. At the same time, the institutional environment of the innovative economy is characterized by a developed competitive environment; favorable conditions for the massive emergence of new companies, including innovative sectors of the economy; the effectiveness of public administration and local self-government that meet the modern needs of socio-economic development. Education is undoubtedly one of the most important directions in the formation of an innovation-oriented institutional environment, both in the long and medium term. The creation of a business education system contains mechanisms for adapting this most important type of educational service to the constantly changing market requirements. At the same time, business education is a subject to globalization both as a part of the educational services market and as a basis for the further development of transnational business and global capital. Of course, both vocational education in general and business education as an integral part of it are the most important factors of economic growth and socio-economic development at the present stage of transition to an innovative type of economy. At the moment, business education must be considered as one of the key elements of the innovation infrastructure. The sphere of business education, in turn, is also an object of organizational innovations, focused primarily on the formation of a business education system, increasing the efficiency of interaction between subjects of the business education market at the international, national and regional levels

DIGITAL TRANSFORMATION OF BUSINESS

In the conditions of the digital economy, managers face new tasks, and their roles and principles of business management are changing. In particular, they face the question: what technologies and principles of the digital economy must be implemented? The article outlines the main problems of the management organization of the company that arise in the conditions of business digitalization. The paper analyzes international standards and research that are directly related to the organization of the management process in companies. In the course of the study, the main shortcomings associated with the implementation of digital technologies were identified, which include, in addition to possible risks of data security violations, and social issues associated with a possible reduction in the number of personnel. The article notes that all these problems can contribute to the loss of the company's reputation and trust in it. In today's conditions, the digitization of the organization's management processes requires the restructuring of its entire management system and the development of standards necessary for effective management, therefore, the use of existing own experience and knowledge necessary for the profitable operation of the company in the conditions of digitalization of the economy is relevant