PENGARUH STORE ENVIRONMENT, SHOPPING ENJOYMENT TENDENCY, IMPULSE BUYING TENDENCY TERHADAPIMPULSE BUYING MELALUI POSITIVE AFFECT, NEGATIVE AFFECT, DAN URGE TO BUY IMPULSIVELY PADA SUPERMARKET SUPER INDO MERR SURABAYA

The Objective of this study is to examine the effect of Store Environment, Shopping Enjoyment Tendency, and Impulse Buying Tendency on Impulse Buying through Positive Affect, Negative Affect, and Urge to Buy Impulsively. Object taken is Super Indo MERR in Surabaya.The data used in this research is primary data obtained from questionnaires. Total respondent are 260 person who have an experience shopping impulsively and minimum 3 times shopping per month. The samling technique of this study was non-probability sampling. This study uses a quantitative approach through statistical analysis, Test conducted using Structural Equation Modeling (SEM) and with the hel of Partial Least Square (PLS) The result of this study show that Store environment have a positive relationship with positive affect and urge to buy impulsively, store environment have a negative relationship with negative affect. Shopping enjoyment tendency have a positive relationship with positive affect, Impulse buying tendency have a positive relationship with urge to buy impulsively. Positive affect have a positive relation with urge to buy impulsively, and urge to buy impulsively have a positive relationship with impulse buying. The relationship between negative affect and urge to buy impulsively proved not to be significant

PENGARUH CONSUMER-BASED BRAND EQUITY THE COFFEE BEAN & TEA LEAF SURABAYA ATAU MAXX COFFEE SURABAYA TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY MENURUT PELANGGAN SURABAYA

This study investigates the effect of the brand equity on the customer satisfaction and the brand loyalty of The Coffee Bean & Tea Leaf or Maxx Coffee coffee shop’s customers. The Coffee Bean & Tea Leaf is the strongest competitor of Maxx Coffee. The results of this study found that staff behaviour, ideal self-congruence, and lifestyle-congruence are factors that have a significant positive effect on customer satisfaction at The Coffee Bean & Tea Leaf. Physical quality and brand identification are factors that have no significant effect on customer satisfaction at The Coffee Bean & Tea Leaf. Physical quality and staff behavior are factors that have a significant positive effect on customer satisfaction at Maxx Coffee. Ideal self-congruence, brand identifcation, andlifestyle-congruenceare factors that have no significant effect on customer satisfaction at Maxx Coffee. However, in both of The Coffee Bean & Tea Leaf and Max

STUDI DESKRIPTIF PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA

Penelitian ini bertujuan untuk mendeskripsikan perilaku konsumen dalam mencari, membeli, menggunakan, mengevaluasi serta tindakan yang dilakukan setelah membeli dan menggunakan pashmina impor di Surabaya.  Perilaku konsumen tersebut mencakup Who is buyer, What they buy, Who influence their buying, Why they buy, Where they buy, When they buy, How often they use, How they know about the product, How they evaluated it after purchase, How they dispose after the purchase. Target populasi yang digunakan dalam penelitian ini adalah responden yang pernah membeli dan menggunakan pashmina impor minimal memiliki 3 buah pashmina impor dalam kurun waktu 1 tahun disurabaya.  Metode yang digunakan untuk pengolahan data dalam penelitian ini adalah tabel frekuensi, tabel histogram dan tabulasi silang. Hasil penelitian menunjukkan bahwa konsumen pengguna pashmina impor sebagian besar berusia 21 -35 tahun, berstatus menikah, dengan tingkat pendidikan terakhir D3 – S1 dan berprofesi sebagai ibu rumah tangga. Berdasarkan hasil dari tampilan data diketahui bahwajenis bahan yang sering dibeli oleh konsumen di Surabaya adalah cotton polyester. Pihak yang paling  mempengaruhi konsumen adalah keluarga. Mayoritas konsumen membeli karena motif pashmina impor unik dan tidak pasaran. Konsumen paling banyak membeli pashmina impor di online shop. Sumber Informasi utama konsumen mengetahui mkoleksi terbaru melalui social media. Dengan frekuensi pembelian 3 – 5 kali dalam setahun, sebagian besar konsumen menyatakan puas. Dari evaluasi kepuasan konsumen diketahui ada konsumen yang menyatakan cukup puas dan ada pula konsumen yang merasa tidak puas setelah membeli dan menggunakan pashmina impor. Mayoritas responden akan tetap menyimpan atau memberikan kepada keluarga atau orang lain apabila sudah merasa bosan dengan pashmina yang dimiliki

PENGARUH BRAND CREDIBILITY MASKAPAI PENERBANGAN TERHADAP PURCHASE INTENTION KONSUMEN DI SURABAYA

The purpose of this research is to understand and analyze the influence of airlines brand credibility toward consumer purchase intention in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique thatused is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by offline quetionaire. The result of this research that there was a positive influence between brand credibility on decision convenience, a positive influence between decision convenience on purchase intention, a positive influence between brand credibility on affective commitment, a positive influence between affective commitment on purchase intention and a positive influence between brand credibility on purchase intention

PENGARUH MOBILE APP FEATURES DI SURABAYA TERHADAP POST-ADOPTION BEHAVIOUR

Abstract - The purpose of this study is to investigate the perception of Mobile App users to thecharacteristics of Mobile App (Mobile App Features) at Surabaya and its impact to Mobile AppUsefulness, Playful Engangement, Mobile App Stickiness, and Mobile App Word of Mouth. This studyanalyzed using Structural Equation Model via the Statistical Package for Social Science computerprogram version 18 and Lisrel 8.70. 180 respondent were drawn from Mobile App users domiciled inSurabaya area. Result of this Study found Mobile App Usefulness have positive and significant impacton Mobile App Stickiness, and Mobile App Word of Mouth, while Playful Engangement only havepositive and significant impact on Mobile App Stickiness

The Formation of Customer Satisfaction in Social Media, the Role of Frequency, and Duration of Use

This study aims to determine the effect of frequency, duration, relevancy, and brand community on satisfaction in Instagram social media users in Surabaya. This study used a quantitative approach with SEM (Structural Equation Model) was used for data analyses and AMOS 22.0 program was used for data processing. The sampling technique used was a non-probability sampling with a sample of 150 respondents who are Instagram users aged 19 to 26 years, actively use Instagram in the past year, and accept the brand community in Surabaya. The results of this study indicated that frequency had a significant effect on relevance; relevance had a significant effect on the brand community, the brand community had a significant effect on the satisfaction of Instagram social media in Surabaya. Duration did not have a significant negative effect on the relevance of Instagram social media in Surabaya. Keywords: Frequency, Duration, Relevance, Brand Community, Satisfactio

EVALUASI STRATEGI BAURAN PROMOSI (PROMOTION MIX)PRODUK AIR MINUM DALAM KEMASAN PADA PERUSAHAAN PT ATLANTIC BIRURAYA

This internship report activity is conducted to know and evaluate the implementation of Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya in Surabaya. In conducting promotional activities, the company using variety of promotional strategiesto attract customers with company’s product. This internship report activity was conducted for 316 hours and the participant performed the role asa marketing team that helps the process of digital marketing and personal selling. With concept of Marketing Mix Strategy and Sales Management, the participant can evaluate Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya. During the internship, found some obstacles in the process of promotion mix strategy. Therefore, PT Atlantic Biruraya, especially marketing team still needs to make improvements to promote the company better and attract customers and potential customers

FAKTOR-FAKTOR YANG MEMPENGARUHI WORD OF MOUTH INTENTIONS PELANGGAN PADA RESTORAN INDONESIA ETHNIC DI SURABAYA

The purpose of the study was to find out influence food quality, personal interaction quality, physical environment quality, perceived value, and relationship quality (satisfaction, trust, and commitment) would affect word of mouth intentions of the customers of the ethnic Indonesian restaurant industry in Surabaya. The research was analyzed using Structural Equation Modelling (SEM) and the statistical package for Social Sciences (SPSS) version 18 and Lisrel 8.70.200respondents were chosen from the customers visiting and recomendating on of the ten ethnic Indonesian restaurant in Surabaya within the last 6 months. The result of the research found that food quality, personal interaction quality, physical environment quality, and perceived value have positive and significant influence on satisfaction. The satisfaction perceived by the customer has positive and significant influence on trust, commitment, and word of mouth. Trust and commitment have no significant effect on word of mouth intentions. The customers satisfied of the whole ethnic Indonesian restaurant service in Surabaya will be loyal to the restaurant, suck as having positive word of mouth to other people around them

PENGARUH CORPORATE REPUTATIONTERHADAP RECOMMENDATIONMELALUI MEDIASI PERCEIVED VALUE, MODERASI TOUR LEADER PERFORMANCE DANFLOW EXPERIENCE PADA PT AL-MADINAH CITRA INTERNASIONAL DI SURABAYA

This study aims to examine the effect of Corporate Reputation on Recommendation, the influence of Functional Value on Recommendation, the influence of mediation from functional and emotional value variables that can mediate the relationship between corporate reputation and recommendation. And the influence of tour leader performance moderation on the relationship between corporate reputation, perceived value, and recommendation at PT Al-Madinah Citra InternasionalinSurabaya. This study used a sample of 160 respondents. This research uses quantitative approach through statistical test. The test is done by using SEM (Structural Equation Modeling) through AMOS software version 22.0 (Analysis of Moment Structures) to test the measurement and structural model. The results of this study indicate that Corporate Reputation proved to have a positive effect on the Recommendation at PT Al-Madinah Citra International in Surabaya. Functional Value proved to have a positive effect on Emotional Value at PT Al-Madinah Citra Internasional in Surabaya. Functional Value is not proven to mediate the relationship between Corporate Reputation and Recommendation at PT Al-Madinah Citra Internasional in Surabaya. Emotional Value proved to mediate the relationship between Corporate Reputation and Recommendation at PT Al-Madinah Citra International in Surabaya. And Tour Leader Performance is not proven to moderate the relationship between Corporate Reputation, Perceived Value, and Recommendation at PT Al-Madinah Citra Internasional in Surabaya