A qualitative analysis of innovation adoption in the olive oil extraction process

Pressures on the Italian olive oil sector have increased over the past few years due to seasons of bad weather, small innovation capacity and limited long term investment plans. Thus, it is of interest to explore signs of positive attitude towards innovation investment in the agricultural sector. The focus has been on technologies employed in the extraction process, since yield and quality of olive oil are mostly affected by this stage. To define the determinants of innovation adoption, 13 managers were interviewed. Questions covered organisation factors, personal factors, social factors, the impact of the olive oil value chain and the cost of the extraction machinery. The results of the thematic analysis showed that determinants of innovation adoption were: perceived usefulness, personal innovativeness, prior experience, influence of peers, training and managerial support, and the relative importance of quality, while major challenges are the lack of financial funds, demand pressure from customers, and lack of early warning systems to tackle bad weather conditions

Cloud computing services : theoretical foundations of ethical and entrepreneurial adoption behaviour

Clouicomputing is an emerging service technology that has ethical and entrepreneurial implications. Due to technological innovations increasing the attention placed on cloud computing services, more people are focusing on the security and privacy issues determined by ethical guidelines and how the technology is evolving as an entrepreneurial service innov.ation. This paper presents a theoretical perspective on how a person adopts cloud computing. The literature on technology innovation and adoption behaviour is examined with a focus on social cognitive theory. A theoretical framework is then presented, which indicates a number of propositions to describe the intention of a person to adopt cloud computing services. The role of technology marketing capability, sustained learning and outcome expectancy are included in helping to understand the role of cloud computing applications. Suggestions for future research and practical implications are stated.<br /

A SWOT Analysis of Indigenous Language Use in Agricultural Radio Programming in Nigeria

This chapter investigates the strengths, weaknesses, opportunities, and threats of indigenous language use in agricultural radio programming in Nigeria within the theoretical frame of diffusion of innovations as well as the theory of planned behaviour. This discourse affirms existing assertions that using indigenous languages in agricultural radio programming can guarantee farmers' access to information on issues of agro materials, utility applications, support accessories, funding, technology, conservation, marketing, and pedagogy. The study concludes that indigenous language use in agricultural radio programming engages agricultural programme producers and farmers through their opinion leaders. It recommends that the use of indigenous languages in agricultural radio programming in Nigeria should continue. However, the country's agro policy should protect all farmers irrespective of cultural or ethnic divides; and specifically cater to the needs of minority ethnic groups of farmer