ENTER Comes of Age

ENTER2014 - Where Social Inspiration meets Dynamic eTourism Innovation, Dublin - 21st -24th January 201

WTO/IFITT Research Paper – E-Metric Evaluation

This discussion paper evaluates electronic channel-choice strategies and outcomes amongst hotel SMEs and discusses the initial steps associated with constructing a methodology to generate a set of metrics for evaluating the DMS electronic channel

Destination Websites Effectiveness Benchmarking

This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME\u27s perspective

VisitScotland.com Effectiveness Study

This report is a culmination of a comprehensive piece of research that studied the effectiveness of Visitscotland.com on a longitudinal basis over an eight month period from January 2009 up until August 2009. The purpose of the research is twofold. Firstly, the main purpose of the study was to evaluate how effectively VisitScotland.com serves its many stakeholders from a wide variety of perspectives. The second reason for conducting this research was to validate an expert system created specifically to evaluate the effectiveness of Destination Management Systems (DMS) from Macro, Meso, and Micro viewpoints

Destination Management Systems – Electronic Distribution Effectiveness amongst SMEs in the Hotel Sector

Tourism is an information intensive activity and the generation, gathering, processing, application and communication of information are vitally important for day-to-day operations (Buhalis, 1994). Tourists rely on a wealth of information before making a decision (Horan and MacDonaill 1996). Hospitality operators, especially SMEs, have little data upon which to base an assessment of electronic distribution channel effectiveness with sparse look-to-book ratios being among the few metrics offered. This presentation attempts to assess effectiveness criteria from both client and server perspectives and will map both qualitative and quantitative data into a modelling process to represent the effectiveness of distribution channels, DMS in particular, and offer a methodology for SME electronic distribution channel benchmarking more generally

Destination Website eMetrics

The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website

An application of desktop virtual reality to the hospitality industry

This paper discusses research being carried out to produce real-time interactive Virtual Reality (VR) models of some areas of Tourism interest in Ireland. In particular, issues concerning the development of prototype VR models of an ancient Irish monastic village are described