102 research outputs found

    New frontiers in neuromarketing research:Benefit and potential applications of GRAIL

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    Recent years has seen an explosion in the application of neuroscience techniques to market research, known as neuromarketing. The aim of this paper is to contribute to both theoretical and practical aspects of neuromarketing research by presenting a new and innovative neuroscience tool for studying marketing-relevant behavior, namely GRAIL. GRAIL combines different devices (e.g. EEG, ET, facial EMG) into one single real-time device. It can help researchers and practitioners to measure physiological responses (external reflexes) and brain activity (internal reflexes) simultaneously. We argue that this new tool can improve neuromarketing research in several ways, namely in reducing the costs of neuromarketing research, improving the efficiency and accuracy of neuromarketing experiments, and recreating real-life purchase experiences using virtual reality and personalized scenarios

    Exploring the Celtic Narrative in Advertising: Goddess Culture and the Lexicon of Perfumery

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    The proficiency in new product development activities may be the key to the conversion of a market-oriented culture into superior organizational performance through better new product performance. To examine this conjecture our study tests hypotheses on the mediating effects of the proficiency in new product development activities and new product performance on the relationship between market orientation and organizational performance. The results from a sample of 126 manufacturing firms present evidence for the mediating roles of the proficiency in commercialization activities and new product performance. These mediating roles are consistent for three moderator variables: technological turbulence, market turbulence and innovation strategy. Together our findings provide a better understanding of how a market-oriented culture leads to superior organizational performance

    Needy or Greedy? The Social Psychology of Individuals Who Fraudulently Claim Unemployment Benefits

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    This study explored the relationships between diverse social psychological and economic variables and self‐reported and officially documented unemployment benefit fraud. Two groups receiving unemployment benefit were studied; a fraudulent group of 45 individuals and an honest group of 51 individuals. Interview measures of financial strain, social norms, opportunity for fraud, social controls, personal strain, personal orientation, perceived risk of punishment, and intolerance of fraud were obtained. The results of univariate and regression analyses revealed that although financial strain and social norms did not differ between the two groups, the fraudulent group had more opportunity, were less well educated, were more alienated and inclined to take risks, and had more positive attitudes toward a variety of kinds of fraud. Copyrigh

    Literator 2010: Daniel Kehlmann. Dozentur für Weltliteratur

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    "Sollen doch die Literaturwissenschaftler sich damit beschäftigen, etwas Übersehenes zu finden, der Literat aber darf sich auch einmal den Luxus erlauben, über das Beliebteste zu sprechen, also jenes weltgewinnende Werk, das für immer das Bild eines Kontinents verändert hat. Südamerika, so ließ García Márquez einst jemanden in seiner frühen Novelle Der Oberst hat niemand, der ihm schreibt klagen, das sei für die meisten Menschen doch nur ein Mann mit Schnurrbart, Gitarre und Pistole. Das stimmte dereinst sicher, aber heute ist Südamerika eher ein unheimliches Haus, umgeben von Moor und buntem Regenwald, ein Land bizarrer und melancholischer Wunder. Unsere Vorstellungen sind hier so sehr durch einen einzigen Roman geprägt, dass wir es kaum mehr bemerken." Daniel Kehlman

    Parasite fate and involvement of infected cells in the induction of CD4+ and CD8+ T cell responses to Toxoplasma gondii

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    During infection with the intracellular parasite Toxoplasma gondii, the presentation of parasite-derived antigens to CD4+ and CD8+ T cells is essential for long-term resistance to this pathogen. Fundamental questions remain regarding the roles of phagocytosis and active invasion in the events that lead to the processing and presentation of parasite antigens. To understand the most proximal events in this process, an attenuated non-replicating strain of T. gondii (the cpsII strain) was combined with a cytometry-based approach to distinguish active invasion from phagocytic uptake. In vivo studies revealed that T. gondii disproportionately infected dendritic cells and macrophages, and that infected dendritic cells and macrophages displayed an activated phenotype characterized by enhanced levels of CD86 compared to cells that had phagocytosed the parasite, thus suggesting a role for these cells in priming naïve T cells. Indeed, dendritic cells were required for optimal CD4+ and CD8+ T cell responses, and the phagocytosis of heat-killed or invasion-blocked parasites was not sufficient to induce T cell responses. Rather, the selective transfer of cpsII-infected dendritic cells or macrophages (but not those that had phagocytosed the parasite) to naïve mice potently induced CD4+ and CD8+ T cell responses, and conferred protection against challenge with virulent T. gondii. Collectively, these results point toward a critical role for actively infected host cells in initiating T. gondii-specific CD4+ and CD8+ T cell responses

    A behavioral simulation and documental behavior approach to income tax evasion

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    A behavioral simulation and documental behavior approach to income tax evasion

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