A RETAIL EVALUATION OF PROMOTIONAL TACTICS IN THE FOOD INDUSTRY

In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers'Â’ preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared their perceptions of 22 specific promotional programs regarding each program'Â’s use, effectiveness, and attractiveness for future support. According to retailers, clear and consistent promotional performers include targeted direct mail, shipper displays, in-store coupons, in-ad coupons, and in-store demos and sampling. It is noted, however, that the use and perceived effectiveness of these programs may not always seem consistent. For example, retailers felt that promotions tied to local charities are relatively ineffective for increasing product movement or overall store sales, and yet this promotional tool is used by 92 percent of surveyed retailers. On the other hand, frequent shopper programs received favorable marks regarding program effectiveness, and yet they are not commonly used by retailers in this survey. Ultimately, the value that a retailer places on any given promotion is a function of that promotion'Â’s ability to meet stated retail objectives, which may extend beyond any hard sales statistics.Marketing,

THE HISTORICAL BASIS RECORD FOR GRAIN AND SOYBEANS IN DELAWARE; MARKETING YEARS 1996/97 TO 2000/01

Crop Production/Industries, Marketing,

THE HISTORICAL BASIS RECORD FOR GRAIN AND SOYBEANS IN DELAWARE; MARKETING YEARS 1999/00 TO 2003/04

Basis is used in the grain marketing industry as a guide in making all grain marketing decisions. Historical basis records for given geographical locations should be updated periodically. The historical basis record for the most recent three to five year period is necessary to effect grain marketing decisions. This publication updates the historical basis record for corn, soybeans, and wheat for the 1999/00 to 2003/04 Marketing Years. The following can be used in effecting current grain marketing decisions: Five-year average basis table summaries for Northern and Southern Eastern Shore Corn can be found on pages 18 and 24. Corresponding graphical illustrations are given on pages 59 and 65. Five-year average basis table summaries for Northern and Southern Eastern Shore Soybeans can be found on pages 30 and 36. Corresponding graphical illustrations are given on pages 71 and 77. Five-year average basis table summaries for Northern and Southern Eastern Shore Wheat can be found on pages 42 and 48. Corresponding graphical illustrations are given on pages 83 and 89.Crop Production/Industries, Marketing,

THE HISTORICAL BASIS RECORD FOR GRAIN AND SOYBEANS IN DELAWARE; MARKETING YEARS 1998/99 TO 2002/03

Crop Production/Industries, Marketing,

A MARKETING GUIDE FOR FARM RETAIL MARKETS

Marketing,