6 research outputs found
Strategies for overcoming aversion to unnaturalness: The case of clean meat
Clean meat (grown from animal cells rather than rearing animals) has the potential to address many concerns associated with meat production. However, research suggests that the perceived unnaturalness of clean meat could be a barrier to consumer acceptance. This study investigated the efficacy of different messages designed to address consumers' concerns about clean meat naturalness. In an experimental design, participants read one of four messages: clean meat is natural, conventional meat is unnatural, naturalness is not important, or highlighting benefits of clean meat without addressing naturalness. The results indicated that arguing that conventional meat is unnatural resulted in a significant increase in some measures of acceptance compared to other messages. Arguing that clean meat is natural and challenging the appeal to nature were less persuasive, and challenging the appeal to nature resulted in some measures of acceptance being lower than not addressing naturalness. We discuss these results in the context of existing naturalness research and give recommendations for further research
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Nature & the Neomnivore
Nature & the Neomnivore is an elaboration by Kristopher Gasteratos of the Cellular Agriculture Society's core tenant, "For the world."
Animal agriculture, at its current scale, requires an exceptional degree of ecological resources and is among the most overlooked causes of environmental detriment. This report seeks to segment the basis for animal agriculture’s contribution to greenhouse gas emissions, fresh water consumption, and arable land use, among other tangential environmental consequences of animal husbandry. Upon establishment of the salience of these issues, this report will guide examination of an alternative method of animal product acquisition, cellular agriculture. A primary purpose of this report is to concisely illustrate the impact of animal agriculture environmentally, and the consequential mitigation potential of cellular agriculture. Thus, the novel effort of examining the global, environmental prospective impact of cellular agriculture’s societal adoption is the principal aim of this compendium, and hence, reasoning for environmental neomnivorism will be established.Other Research Uni
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Moral Veritas - Utilitarianism 2017
Moral Veritas consists of technical & ethical analyses of revolutionary technologies on the horizon. This 2017 entry focuses on three such radical technologies under the moral lens of utilitarianism.Other Research Uni
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History & the Neomnivore
The areas of concern within animal agriculture have become increasingly worse in the last few decades as the production capacity of animal products has increased rapidly. At the same time, the prospect of making animal products without animals, called Cellular Agriculture, has revealed itself scientifically, and is showing promise towards curbing the associated problems with animal agriculture -- ranging from public health and food scarcity, to animal welfare and ecological degradation. This modernization of agriculture calls to thought the innovators and trailblazing communities throughout history; for they too were once before the beginning path of their revolution. And so History & Neo works to address the question: How would the most influential people & civilizations throughout history have supported cellular agriculture?
History & the Neomnivore is a supplementary piece to the Neomnivore Trilogy.Other Research Uni
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Consumer Interest Towards Clean Meat
In recent years, the prospect of producing “clean meat” ex-vivo without farming animals, has gained popularity as multiple startups around the world have showcased prototypes aimed at revolutionizing animal agbiotech. While consumer acceptance research of clean meat is now an emerging topic, this is the first study which engaged it beginning in 2015, the largest with 5,000+ individuals surveyed, and the longest lasting concluding in 2017. Here we report the results of this study gauging consumer interest on the populations of the largest meat consuming nations per capita, the United States and Australia.Other Research Uni
Strategies for overcoming aversion to unnaturalness: The case of clean meat
Clean meat (grown from animal cells rather than rearing animals) has the potential to address many concerns associated with meat production. However, research suggests that the perceived unnaturalness of clean meat could be a barrier to consumer acceptance. This study investigated the efficacy of different messages designed to address consumers' concerns about clean meat naturalness. In an experimental design, participants read one of four messages: clean meat is natural, conventional meat is unnatural, naturalness is not important, or highlighting benefits of clean meat without addressing naturalness. The results indicated that arguing that conventional meat is unnatural resulted in a significant increase in some measures of acceptance compared to other messages. Arguing that clean meat is natural and challenging the appeal to nature were less persuasive, and challenging the appeal to nature resulted in some measures of acceptance being lower than not addressing naturalness. We discuss these results in the context of existing naturalness research and give recommendations for further research