Key Factors Influencing Consumer Intent to Recycle Denim Apparel: A Study of U.S. Millennials

Denim, recycle, sustainability, perceived valu

An examination of emotions influence on the adoption intention of online styling subscription services in fashion

The concept of subscription shopping has been implemented within the apparel industry in recent years and has become increasingly popular for those consumers who shop for apparel products online. This new method of shopping for apparel involves an emotional influence and perceived values that contribute to a consumer's ultimate purchase intention towards these services. Emotions examined were adopted from Plutchik's Theory of Emotions. Hedonic and utilitarian values were derived from the Technology Acceptance Model. The purpose of this study is to investigate the influence emotions hold over the perceived values of using online apparel styling subscription services in fashion, which will ultimately determine attitude and purchase intention towards these services. An online survey questionnaire was developed based on the variables under consideration. The survey was administered to participants recruited via MTurk to gather primary data on the latent constructs and consumer's demographic information. A total of 390 usable responses were analyzed. The results of the multivariate and linear regressions conducted on the data showed significant relationships between emotions and the perceived values of using online styling subscription shopping in fashion. The significant influence was found between perceived values and attitude and purchase intention towards these services as well. The results indicated that joy, acceptance, surprise, anticipation, and trust had positive influence on perceived playfulness, usefulness and ease of use of these services. Fear and anger did not negatively influence the perceived values of these services, but more so the benefits seemingly outweighed the cons. Attitude demonstrated a very strong influence on purchase intention towards these services. This study will provide retailers who have implemented subscription services within their business models insight on how to best cater these services to consumers, something necessary due to the fact that subscription shopping in the apparel industry is a relatively new phenomenon

Key Factors Influencing Consumer Intent to Recycle Denim Apparel: A Study of U.S. Millennials

Denim, recycle, sustainability, perceived value</p

U.S. CONSUMERS’ PERCEIVED VALUE OF APPAREL RECYCLING SERVICES: INSIGHTS FOR BRANDS AND RETAILERS

This study aimed to identify the key factors influencing the U.S. millennial consumers’ willingness to recycle their denim apparel to brands or retailers. Consumer perceived value model provides the theoretical framework and guides data analysis. Five main values identified are the perceived social, financial, emotional, convenience and ecological values