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2 research outputs found

Corporate rebranding: learning from experience

Author: Fitzhenry Angelo
Lomax Wendy
Mador Martha
Publication venue: Kingston Business School, Kingston University
Publication date: 01/02/2002
Field of study

Corporate rebranding Learning from experience

Author: Fitzhenry Angelo
Kingston Business School (United Kingdom)
Lomax Wendy
Mador Martha
Publication venue: [London] (United Kingdom) : Kingston Business School
Publication date: 01/01/2002
Field of study

Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:6217. 48108(no 48) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

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