Benefits of Wireless Technology for Undergraduate Programs

The use of wireless technology has helped accommodate varying class sizes using the permanent laboratory, has allowed for more open time for general student use, and led ot more innovative course instruction

A Unifying Textiles and Clothing Course: Implementing Corporate Aesthetic Management

With a growing industry focus on branding, textiles and apparel courses should better prepare design and merchandising/marketing students to work together to create brand identity through product and store design

Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept

The purpose of the present research is to examine the applicability of the expanded consumer-based brand equity model to non-U.S. consumers

Bringing Concepts of Electronic Commerce Into the Classroom Environment

To prepare students for positions in apparel and hospitality industries, students are required to understand basic concepts and characteristics of electronic commerce, trends, strategies, and competitive advantages

Scale Development of the Lovemark Experience for Fashion Brands

Lovemarks theory suggests a company/brand must create a lovemark to build customer loyalty by providing the consumer with three elements of experience: a sense of mystery, sensuality, and intimacy