Gender Differences in IS: A literature Review

Gender focused research has been published in IS journals since the mid-1990s. Gender focused research has been published in IS journals since the mid-1990s. In this paper, we conduct a literature review of this research stream by analyzing the academic, crossover, and practitioner IS literature that focuses on gender issues. Our search revealed 44 total gender focused IS journal articles, all of which are concerned with identifying and attempting to explain gender differences. These articles were analyzed and systematically grouped them into four main categories: IT workforce, behavioral, prescriptive/guidance, and education. These main categories were then split into subcategory clusters. We examined publication trends over time in regards to journal outlets, main categories, and the subcategories. As a result of this effort gaps in the gender literature are identified. Recommendations to guide future research efforts of both academicians and practitioners are provided

The Influence of Interactivity on E-service Offerings: An Empirical Examination of Benefits and Risks

News reports of Internet-based security breaches, identity theft, fraud, and other dangers may increase the perceived risk and decrease the perceived benefits of using electronic services (or e-services). We examine whether interactivity serves as a means to diminish the perceived risks and increase the perceived benefits of using e-services. To examine interactivity’s influence on consumers’ perceptions, we conducted a laboratory experiment using a simulated web-based, online payment system. When compared to a non-interactive preview of an online payment system, we found that consumers who used an interactive e-service simulation reported higher perceived involvement and authenticity as well as higher intangibility and risks of e-services. Further, we found that interactivity moderated relationships such that consumers were more likely to report higher intentions to use e-services. The paper concludes with implications for research and practice

Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk

Consumer adoption of e-services is an important goal for many service providers, however little is known about how different consumer segments perceive and evaluate them for adoption. The Technology Acceptance Model (TAM) explains information systems evaluation and adoption, however the Internetdelivered e-services context presents additional variance that requires supplemental measures to be added to TAM. This research extends TAM to include a perceived usage risk main effect and also tested whether perceived risk moderated several of TAM’s relationships. Results indicate that higher levels of perceived risk deflated ease of use’s effect and inflated subjective norm’s effect on perceived usefulness and adoption intention

Predicting e-services adoption: a perceived risk facets perspective

Internet-delivered e-services are increasingly being made available to consumers; however, little is known about how consumers evaluate them for potential adoption. Past Technology Adoption Research has focused primarily on the positive utility gains attributable to system adoption. This research extends that approach to include measures of negative utility (potential losses) attributable to e-service adoption. Drawing from Perceived Risk Theory, specific risk facets were operationalized, integrated, and empirically tested within the Technology Acceptance Model resulting in a proposed e-services adoption model. Results indicated that e-services adoption is adversely affected primarily by performance-based risk perceptions, and perceived ease of use of the e-service reduced these risk concerns. Implications of integrating perceived risk into the proposed e-services adoption model are discussed

Predicting E-Services Adoption: A Perceived Risk Facets Perspective

Internet-delivered e-services are increasingly being made available to consumers; however, little is known about how consumers evaluate them for potential adoption. Past Technology Adoption Research has focused primarily on the positive utility gains attributable to system adoption. This research extends that approach to include measures of negative utility (potential losses) attributable to e-service adoption. Drawing from Perceived Risk Theory, specific risk facets were operationalized, integrated, and empirically tested within the Technology Acceptance Model resulting in a proposed e-services adoption model. Results indicated that e-services adoption is adversely affected primarily by performance-based risk perceptions, and perceived ease of use of the e-service reduced these risk concerns. Implications of integrating perceived risk into the proposed e-services adoption model are discussed

Information Sharing in the Context of Social Media: An Application of the Theory of Reasoned Action and Social Capital Theory

Social media technologies are increasingly driving e-commerce activities. The intertwining of social media systems and e-commerce systems are creating new social commerce business models. At the core of these new business models is the need for individuals to upload information. This paper researches individual’s information sharing behaviors in social media sites. With the goal of explaining the factors which drive or inhibit individual’s information sharing, this research integrates factors from the Theory of Reasoned Action and Social capital Theory. Our research model identifies factors which influence individual’s attitude and intentions toward sharing information in social media sites. In addition, by comparing the research results between female and male groups, we discovered significant gender differences in factors that influence information sharing behaviors. Lastly, practical and theoretical implications are discussed

Factors Affecting Online Consumer’s Behavior: An Investigation Across Gender

Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this research further investigates gender differences in consumer Web-based purchase decisions. Specifically, gender differences in the effects of interactivity, vividness, diagnosticity, and perceived risk on subsequent consumer attitude and online purchase intentions are investigated and explained. An empirical survey-based research study in the e-commerce context found that gender differences exist in the relative influence of each antecedent. Specifically, interactivity and perceived risk influenced attitude formation more for males than females, while vividness and diagnosticity influenced attitude formation more for females than males. In addition, attitude toward online product presentation influenced purchase intention more strongly for males than females. For e-Commerce web-site designers and brand managers, our results highlight the importance of being gender aware when developing their web presence. While some sites may benefit from a gender-neutral design, others may benefit from a design based on results reported here