Modelling cultural dimensions and social relationships to create cultural synthetic characters

The work presented in this thesis investigates studies and theories of culture, social power and the relationship between culture and emotion studied by psychologists and anthropology. We operationalised a Cultural Dimension model, proposed by Hofstede, and Social Power and integrated them into an already existing architecture for autonomous agents called “FAtiMA”. The purpose of the adapted system is to generate culturally-specific behaviour in character interaction which is recognisably different to users. Two different experiments, with human participants, were conducted to investigate the perceived differences between two different groups of characters: with and without cultural parameters. The main result shows that users do recognise the differences in character behaviour between the two experimental cases, which demonstrates that our model is able to create culturally-specific synthetic characters