Opportunities for Departmental Strategic Planning: Enhancing the Experience for Incoming Transfer Students in the Department of Communication

The COMM 765: Strategic Planning & Communication Campaigns course conducted research on behalf of the Department of Communications to inform the future 2018-2023 planning and goals for the department. A quantitative survey was designed to examine key stakeholder groups including: faculty, staff, donors, current students and alumni. Each stakeholder group received a unique set of research questions. For example, donors were surveyed to determine their willingness, interest and knowledge of how to support department initiatives through the PSU Foundation; while current students were asked to share their thoughts on the effectiveness of current student organizations, and perceptions toward course developments and availability. All groups were provided with qualitative questions for gathering open-ended feedback. This oral presentation reports the findings from this study