The kano model use to evaluate the perception of intelligent and active packaging of Slovak customers

Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age

The perception of respondents of intelligent packaging in Slovakia as ecological innovations

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia

What do consumers care about when purchasing experiential packaging?

Purpose: The importance of packaging attributes for purchase decisions has generated interest in the research and food industry. As a matter of fact, innovation in packaging is constantly searching for new solutions that generate customer experience. The aim of this study is to analyse the effect of packaging attributes (protection, convenience, portability and storage, information, sustainability, branding and engagement) on consumer purchase intention of experiential packaging especially designed to provide an extraordinary sensory or interactive communicational experience and the influence of potential moderators. Design/methodology/approach: The authors used a quantitative methodology based on the partial least squares (PLS) technique to estimate the structural model proposed. A purposely developed questionnaire was administered to a non-probabilistic sample of 1,489 European consumers. The questionnaire included questions related to consumers' perception of packaging attributes and purchase intention of different experiential packages. Findings: The results indicate that packaging attributes are related to consumer purchase intention of experiential packaging. Engagement attributes show the strongest positive influence followed by branding and economy. However, attributes such as sustainability showed a negative effect on the purchase intention of these packages. The authors’ results also show the influence of gender, family structure and residential background as moderators of the relationships. Originality/value: Customers' decision-making processes are strongly influenced by product packaging. However, little is known about how new technologies and design in packaging influence consumers' responses. This research provides evidence of the influence of packaging attributes on consumer purchase intention for experiential packaging, a proliferating area of research

Perception of intelligent packaging in the context of bioeconomy

The research of new intelligent features has shown huge potential to optimize the supply chain and enhance consumer consciousness of product utilization. The implementation of bioeconomy principles in all sectors is essential in seeking to achieve Sustainable Development Goals. Innovation in the packaging industry can be considered as one of the key sectors in this approach. The study deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. The results indicate that customer awareness of intelligent packaging as ecological innovation in the context bioeconomy is still at a low level in Slovakia. Hdgdgdsgowever, from the point of view of intelligent packaging, Slovak customers represent a key element of stakeholders for the management of innovation processes towards bioeconomy criteria.Ministry of Education, Science, Research and Sport of the Slovak Republic | Ref. 1/0674/19Ministry of Education, Science, Research and Sport of the Slovak Republic | Ref. 1/0666/1

Analysis of corporate social responsibility disclosure on the websites of galician intermediate local governments

Este trabajo analiza la información sobre las acciones de Responsabilidad Social Corporativa (RSC) que divulgan las diputaciones mediante un análisis de contenido de sus páginas web institucionales. Para ello, a través de un estudio de caso de las cuatro diputaciones gallegas se realiza un chequeo de las acciones de RSC sobre las que informan tomando como referencia los 98 criterios del modelo de gestión pública responsable para los gobiernos locales de la Fundación Internacional y para Iberoamérica de Administración y Políticas Públicas (FIIAPP). Estos criterios han sido desarrollados atendiendo a las particularidades de las administraciones públicas locales, a diferencia de los del Global Reporting Iniciative (GRI), y abarcan los ejes temáticos de: Ética y buen gobierno, Estrategia y gestión, Informativa, Infraestructuras, Empleo, Medio ambiente, Sociedad, Cadena de suministro, Diálogo e Inversión socialmente responsable. Los principales resultados de la investigación permiten observar que estas entidades divulgan información sobre más del 50% de los criterios del modelo de análisis empleado, destacando los ejes de las Infraestructuras, la Cadena de suministro o la Transparencia informativa. Sin embargo, se han detectado también grandes carencias en la publicación de información de RSC en los ejes de Estrategia y Gestión, así como en Ética y Buen Gobierno. Esto evidencia la necesidad de trabajar en un mayor desarrollo de estrategias de RSC integradas en la estrategia global corporativa por parte de estos organismos. This work analyzes the information regarding Corporate Social Responsibility (CSR) actions disclosed by provincial governments through a content analysis of their institutional websites. To achieve this, a case study of the four Galician provincial governments is conducted to check the CSR actions they report, using the 98 criteria from the Responsible Public Management Model for local governments of the International Foundation for Ibero-America of Public Administration and Policies (FIIAPP) as a reference. These criteria have been developed with a focus on the specificities of local public administrations, as opposed to those of the Global Reporting Initiative (GRI) and encompass thematic areas such as Ethics and good governance, Strategy and management, Information, Infrastructure, Employment, Environment, Society, Supply chain, Dialogue, and Socially responsible investment. The main findings of the research reveal that these entities disclose information on more than 50% of the criteria in the employed analysis model, with a particular emphasis on the areas of Infrastructure, Supply chain, and Information transparency. However, significant deficiencies have been identified in the publication of CSR information in the Strategy and Management as well as in the Ethics and Good Governance areas. This highlights the need to work towards a more comprehensive development of CSR strategies integrated into the overall corporate strategy of these organization

CSR valuation by the consumer and measurement of its effect on the purchases

El principal objetivo de este trabajo es proporcionar una escala de Responsabilidad Social Empresarial válida y fiable desarrollada desde el punto de vista del consumidor. A partir de aquí, se plantea un análisis causal que tiene como finalidad identificar aquellas actuaciones que provocan una respuesta por parte del mercado. Los resultados obtenidos permitirán informar a las empresas sobre las prácticas en materia de Responsabilidad Social Empresarial que tienen un efecto positivo sobre la actitud del consumidor hacia la empresa y su intención futura de compra.The objective of this paper is to provide a valid and reliable CSR scale from the consumer perspective. From this point of view, a causal analysis is developed in order to identify those actions that really generate a response from the market. The final results will allow us to advise the companies about those actions which have a positive effect on consumer buying behaviour.O principal objetivo deste trabalho é construir uma escala de Responsabilidade Social Empresarial válida e confiável, desenvolvida sob o ponto de vista do consumidor. A partir daí, pretendemos realizar uma análise causal com a finalidade de identificar as ações que provoquem respostas por parte do mercado. Os resultados obtidos permitirão informar às empresas sobre práticas de Responsabilidade Social Empresarial com efeito positivo sobre a atitude do consumidor para com a empresa e sua futura intenção de compra

Corporate social responsibility and stakeholders: a cluster analysis

Texto dispoñible en galego e españolIn the last years the business sector has come developing an increasing effort in the development of Corporate Social Responsibility activities. This behavior is sustained in the expectations of these improve the relationships with stakeholders and business reputation. This research measure the CSR using stakeholders approach and a cluster analysis is applied on a sample of galician companies. The obtained result is the identification of four segments of companies that provide different models for CSR implementation management.Nos últimos anos o sector empresarial veu realizando un crecente esforzo no desenvolvemento de políticas de “responsabilidade social empresarial” (RSE). Este comportamento susténtase na expectativa de que estas políticas melloran as relacións cos stakeholders –ou grupos de interese– e a reputación empresarial. Neste traballo dimensiónase a RSE utilizando o enfoque dos grupos de interese e aplicando unha análise clúster a unha mostra de empresas galegas. Como resultado identificamos catro segmentos de empresas que, unha vez caracterizados, proporcionan diversos modelos de resposta e implantación da RSEEn los últimos años el sector empresarial ha venido realizando un creciente esfuerzo en el desarrollo de políticas de “responsabilidad social empresarial” (RSE). Este comportamiento se sustenta en la expectativa de que estas políticas mejoran las relaciones con los stakeholders –o grupos de interés– y la reputación empresarial. En este trabajo se dimensiona la RSE utilizando el enfoque de los grupos de interés y aplicando un análisis clúster a una muestra de empresas gallegas. Como resultado identificamos cuatro segmentos de empresas que, una vez caracterizados, proporcionan diversos modelos de respuesta e implantación de la RS

Building value with packaging: Development and validation of a measurement scale

In the absence of studies that include holistically all the current functionalities of packaging, this research develops and validates at confirmatory level a third-order scale for measuring the functional value of packaging. The measure accounts for protection, convenience, portability & storage, information, branding, engagement, sustainability and economy and considers active and intelligent functions. The psychometric properties of the scale are analysed in a total of 5 studies. Results indicates that protection, sustainability and information are the most relevant functions. This scale amounts to a useful tool that can serve as a framework for managers in numerous sectors