Measuring brand image: Shopping centre case studies

'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important. In this study, the authors first investigated qualitatively, asking shoppers to describe centres in 'personality' terms and eliciting clear descriptive differences between centres. For example, one in-town centre was 'dull, boring and old-fashioned . . . not exciting, just OK'; a larger regional centre was 'trendy, prestigious . . . strong, vibrant, big and colourful'. Second, the authors evaluated six UK shopping centres quantitatively using a questionnaire survey (n = 287). The 'strong and vibrant' centre scored significantly higher than the 'dull and boring' one. Despite 'branding' being little used by shopping centres, those with the better 'brand images' tended to have larger catchment areas, sales and rental incomes. The authors contend that brand management could pay rewards in terms of customer numbers, sales turnover and rental income

Construction of an instrument for the measurement of educational philosophy

Thesis (M.Ed.)--Boston Universit

Analysis of Limiting Factors Across the Life Cycle of Delta Smelt (Hypomesus transpacificus)

We developed a mechanistic life-cycle model derived from the elicitation of multiple factors influencing the success of individual life-stages of the imperiled delta smelt (Hypomesus transpacificus). We discuss the relevance of limiting factors in population ecology and problems with additive models in detecting them. We identify limiting factors and assess their significance using a non-linear optimization routine, combined with traditional metrics to assess the value of covariates and model performance. After reviewing previous conceptual models and multivariate analyses, we identified a set of factors that were consistent with conceptual models and useful in explaining the erratic fluctuations in a common abundance index: food at certain times in certain locations, predation by introduced species primarily in the spring, and entrainment. The analytical approach provides a transparent and intuitive framework in which to consider the contribution of covariates and consequences for population trends, and has the potential to assist with the evaluation of proposed recovery measures

Obsessive-compulsive disorder and its related disorders: a reappraisal of obsessive-compulsive spectrum concepts

Obsessive-compulsive disorder (OCD) is a clinical syndrome whose hallmarks are excessive, anxiety-evoking thoughts and compulsive behaviors that are generally recognized as unreasonable, but which cause significant distress and impairment. When these are the exclusive symptoms, they constitute uncomplicated OCD. OCD may also occur in the context of other neuropsychiatric disorders, most commonly other anxiety and mood disorders. The question remains as to whether these combinations of disorders should be regarded as independent, cooccurring disorders or as different manifestations of an incompletely understood constellation of OCD spectrum disorders with a common etiology. Additional considerations are given here to two potential etiology-based subgroups: (i) an environmentally based group in which OCD occurs following apparent causal events such as streptococcal infections, brain injury, or atypical neuroleptic treatment; and (ii) a genomically based group in which OCD is related to chromosomal anomalies or specific genes. Considering the status of current research, the concept of OCD and OCD-related spectrum conditions seems fluid in 2010, and in need of ongoing reappraisal

Rethinking a rare-species conservation strategy in an urban landscape: the case of the valley elderberry longhorn beetle

Reflecting the lack of critical information for most protected species, recovery plans for organisms listed as threatened or endangered under the U.S. Endangered Species Act tend to oversimplify habitat descriptions. Here we present our approach for improving the definition of habitat for rare and patchily distributed listed species. The valley elderberry longhorn beetle (Desmocerus californicus dimorphus) occurs in riparian and scrub communities in California's Central Valley. Habitat quality for the species currently is defined essentially exclusively in terms of presence and abundance of its larval host plant, elderberry (Sambucus spp.). Using detailed measures of physical and biological attributes at diverse sites occupied by the beetle, we characterized and defined habitat quality on the basis of not only host plants, but on an array of biotic and abiotic environmental characteristics. We identified four geomorphically distinct habitat associations: alluvial plain, narrow riparian corridor, upper riparian plain, and non-riparian scrub. Depending on habitat type, the environmental characteristics most strongly associated with beetle presence were host plant availability, topography and proximity to habitat edge. Increased local population size of beetles was associated with higher elderberry density and the presence of larger, more mature plants. Stochasticity in site occupancy over space and time confounds our ability to identify sites that are most able to contribute to long-term beetle survival, while underscoring the importance of unoccupied habitat to the beetle. Adopting a multivariate definition of habitat may facilitate more effective identification of locations critical to the recovery of the valley elderberry longhorn beetle, and prioritization of those management actions that can contribute effectively to meeting conservation goals for the species

Immunologic and Hematopoietic Effects of CD40 Stimulation after Syngeneic Bone Marrow Transplantation in Mice

CD40 is a molecule present on multiple cell types including B lymphocyte lineage cells. CD40 has been shown to play an important role in B cell differentiation and activation in vitro, although little is known concerning the effects of CD40 stimulation in vivo. We therefore examined the effects of CD40 stimulation in mice using a syngeneic bone marrow transplantation (BMT) model in an effort to augment B cell recovery after high dose therapy with hematopoietic reconstitution. After the BMT, mice were treated with or without 2-6 μg of a soluble recombinant murine CD40 ligand (srmCD40L) given intraperitoneally twice a week. A significant increase in B cell progenitors (B220 +/surface IgM -) was observed in the bone marrow of mice receiving the srmCD40L. The treated recipients also demonstrated improved B-cell function with increases in total serum immunoglobulin and increased splenic mitogen responsiveness to LPS being noted. Additionally, srmCD40L treatment promoted secondary lymphoid organ repopulation, accelerating germinal center formation in the lymph nodes. Total B cell numbers in the periphery were not significantly affected even with continuous srmCD40L administration. Lymphocytes obtained from mice treated with the ligand also had increases in T cell mitogen and anti-CD3 mAb responsiveness and acquired the capability to produce IL-4. Surprisingly, treatment with srmCD40L also produced hematopoietic effects in mice, resulting in an increase of BM and splenic hematopoietic progenitor cells in the mice after BMT. Treatment with srmCD40L significantly increased granulocyte and platelet recovery in the peripheral blood. Incubation of BMC with srmCD40L in vitro also resulted in increased progenitor proliferation, demonstrating that the hematopoietic effects of the ligand may be direct. Thus, stimulation of CD40 by its ligand may he beneficial in accelerating both immune and hematopoietic recovery in the setting of bone marrow transplantation