18 research outputs found
POIANA BRAŞOV RESORT POSITIONING ON THE ROMANIAN MOUNTAIN TOURISM MARKET
Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these representing principles of product performances assessment. In choosing the differentiation axis one will take into account also the tourists expectations, competence positioning and the potential strengths of the product, elements that compose the "golden triangle" where stands the positioning. This article aims to position Poiana Braşov resort within the Romanian mountain tourism, using in this respect the McKinsey matrix, the statistical information related to the tourist activities carried out within the resort, as well as the related national studies
Transylvania – Romanian Tourism Micro-destination
Although nowadays there are many controversies regarding the three regionalization dimensions (the positive-scientific regionalization, the symbolic- informal regionalization and the normativeformal regionalization) in terms of the modification of the third, due to the norms and principles of the accedence to the European Union and due to the access to the structural funds, the symbolic-informal regionalization (“produced in the collective mental of the individual and group selfidentification, of current practices and that includes the sphere of the culture (…) being not only a factor, but also a result of the social construction” (Benedict, 2000, p. 47)) remains in the same time a supporting element in the development of the regional brand. Thus, the region of Transylvania, in accordance with the results of the conducted research, entirely corresponds with the definition that Passy (2001, p. 16) assigned to the region, namely “on the one hand, a social construction – created by economic, politic, cultural and administrative discourses and practices – but, on the other hand, it might become a power center”
Banat-Crişana as Micro-destination – Elements of Tourism Image and Tourism Identity
Geographical regions, according to some authors, are defined and delimited by criteria that vary from one geographical school to another. These criteria may be: scenic, functional, political-administrative, mental etc. (processed after Cocean cited in Neguţ, 2011, p. 157). They also can be combined according to the objectives/strategies that are elaborated for each branch of the economy: industry, agriculture, tourism, etc. In this regard, from tourism point of view, the region of Banat-Crişana was taken into consideration, that includes the following counties: Caraş-Severin, Timiş, Arad and Bihor. Due to the many land and air border points, it represents the first contact with the tourists coming from the West, with other words “its visiting card… crucial in formulating the first impressions regarding Romania” (Cocean, 2010, p. 201). The presented research aims to highlight the role of the image of the region of Banat-Crişana in building its own brand, by identifying its main tourist attractions and forms of tourism
Trends driving the hotel industry global evolution. Case of Romania
The tourism field is well known for the dynamic of changes over recent years. We
witness the continous growth of the number of tourists, the increase of consumers demands,
the development of new markets and the changes determined by information technologies
implementation and adaptations and innovations supported at the level of tourism business.
Being a defining component in the tourism industry, the hotel field is individualized through
specific evolutions and significant adjustments in relation to the general rate of changes and
development trends recorded. In this framework, through this article, the author aims to
assess which are the most relevant changes recorded in the Romanian hotel industry and the
degree in which this specific activity field follow the trend of changes recorded at
international level
The assessment of internship programs. A view point of the undergraduate tourism students from the Transilvania University of Braşov
Practical education influence the development of a future professional, helps
him to understand theoretical concepts, the way in which a company is organized and
operates, to identify activities that fit and, finally, to shape future career. In this article are
analyzed the attitudes of final year students and master students from the specialization
Tourism, Trade and Services within the Faculty of Economic Sciences and Business
Administration Brasov regarding the content and organization of internship performed
within the faculty. The results obtained can help to improve the syllabus at the practical
discipline and to adapt this discipline at the students’ needs and expectations
The online assessment of tourism services. The hotel market from Braşov County
The online travel communities and tourism agencies have favored the emergence
of global assessment alternatives of accommodation units included in the visitors’ travel
options. This article analyzes the online assessment of the accommodation units from Braşov
county and which are the differences between the comfort category of accommodation units
according to the national classification system of the accommodation units and the online
assessments found on two of the most well known online communities in the field, namely
TripAdvisor and Booking.com
Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market
Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these representing principles of product performances assessment. In choosing the differentiation axis one will take into account also the tourists expectations, competence positioning and the potential strengths of the product, elements that compose the "golden triangle" where stands the positioning. This article aims to position Poiana Braşov resort within the Romanian mountain tourism, using in this respect the McKinsey matrix, the statistical information related to the tourist activities carried out within the resort, as well as the related national studies.positioning, tourism industry, mountain resort, mountain tourism market, McKinsey matrix
Motivation and benefits of voluntary activities. Case study: EYOF 2013 Braşov
Voluntary activities have become natural concerns among an increasing number
of European citizens. Romania, as a member state of the EU, has a low number of
participations in voluntary activities, situation partly justified by the lack of presence of our
country on the map of large scale events organization which is based to a high extent, on
volunteers’ involvement. The present paper presents the results of a quantitative marketing
research organized among volunteers who participated at EYOF 2013 Braşov and highlights
the participation’s motivations and benefits felt by volunteers at the end of the event. The
authors of the article highlight the differences reported between volunteers’ expectations and
their opinions after the event, the results obtained being considered useful for planning the
voluntary activities in organizing future events hosted in our country
MANIPULATING CONSUMERS THROUGH ADVERTISING
Marketing communication has evolved steadily in the direction of increasing complexity and increasing volume of funds needed to run their own actions. More than ever, consumers are exposed to an overwhelming variety of sources and communication tehniques, the information received being numerous, diverse and polyvalent. The desire to make more efficient the marketing communication activity urges the broadcasters to encode messages, to use effective means of propagation in order to obtain a high degree of control on receptors and to influence the consumption attitudes. Between the means used for this purpose, manipulation tehniques are well known. This paper highlights the main conclusions drawn as a result of a quantitative marketing research on the adult population from Braşov in order to identify the attitudes and opinions of consumers from Braşov regarding the manipulation techniques used by commercial practices and advertising.The results of the research have shown that 82% of the respondents buy products in promotional offers, and 18% choose not to buy these products and 61% of the respondents consider that they have not been manipulated not even once, while only 39% believe that they have been manipulated at least once through advertising or commercial practices. Advertisements on TV have a strong influence on consumers, 81% of the respondents considering that at least once they have bought a product because of a TV commercial