Viability of Values and Attitudes Concerning Purchase Intentions and Benefit Attribution for an Organic Sport Drink

The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied. The underlying research question is, if the prescribed values are a viable tool to differentiate buyers and nonbuyers of organic food in respect to purchase intention in the case of sport beverages. The authors furthermore investigate the importance of “organic” or other product features for fitness oriented consumers. The paper draws on data from a survey in Austrian and German fitness centres with a total of 400 respondents. Purchase intention was indirectly measured with a Conjoint analysis, for the influence of values and factors on the purchase intention an analysis of variance was applied. Results illustrate, that the GfK values and attitudes factors are a viable tool to differentiate between shoppers and non-shoppers of organic food. Our study has shown that the necessary factors to differentiate purchase intentions are varying over product categories. Furthermore a use of single factors is not recommended, only a combination of them is able to differentiate consumers in respect to their purchase intention. Further research would be required to facilitate full understanding of the complex decision making process with regard to different product categories of organic food products. This research indicates that a combination of attitudes and values at the same time influence purchase intention. Furthermore values and attitudes differ among product categories and buying situation.innovation, new product development, organic food, sport beverage, attitudes and values, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety,

Hard Coal Subsidies: A Never-Ending Story?

In Germany, hard coal has been subsidized for almost half a century. Despite the declining significance of hard coal production for the domestic labor market, the magnitude of subsidies increased until the middle of the last decade. In 1996, they peaked at € 6.7 bill.While German hard coal subsidies have been shrinking to € 2.7 bill. in 2005, it is very likely that they will be extended well into the next decade and even beyond. This article discusses the feeble arguments raised by the proponents of hard coal subsidization in Germany and other EU countries. Most importantly, in addition to the drain imposed on public budgets, these subsidies imply a substantial opportunity cost, leading funds away from alternative, more beneficial public investments. From a social welfare perspective, we therefore recommend the rapid abolition of these subsidies not only in Germany, where in nominal terms the accumulated amount of subsidies has now by far exceeded € 130 bill., but all across Europe.Energy policy, energy security, coal mining

Electron-spin dynamics induced by photon spins

Strong rotating magnetic fields may cause a precession of the electron's spin around the rotation axis of the magnetic field. The superposition of two counterpropagating laser beams with circular polarization and opposite helicity features such a rotating magnetic field component but also carries spin. The laser's spin density, that can be expressed in terms of the lase's electromagnetic fields and potentials, couples to the electron's spin via a relativistic correction to the Pauli equation. We show that the quantum mechanical interaction of the electron's spin with the laser's rotating magnetic field and with the laser's spin density counteract each other in such a way that a net spin rotation remains with a precession frequency that is much smaller than the frequency one would expect from the rotating magnetic field alone. In particular, the frequency scales differently with the laser's electric field strength depending on if relativistic corrections are taken into account or not. Thus, the relativistic coupling of the electron's spin to the laser's spin density changes the dynamics not only quantitatively but also qualitatively as compared to the nonrelativistic theory. The electron's spin dynamics is a genuine quantum mechanical relativistic effect

Spin dynamics in relativistic light-matter interaction

Various spin effects are expected to become observable in light-matter interaction at relativistic intensities. Relativistic quantum mechanics equipped with a suitable relativistic spin operator forms the theoretical foundation for describing these effects. Various proposals for relativistic spin operators have been offered by different authors, which are presented in a unified way. As a result of the operators' mathematical properties only the Foldy-Wouthuysen operator and the Pryce operator qualify as possible proper relativistic spin operators. The ground states of highly charged hydrogen-like ions can be utilized to identify a legitimate relativistic spin operator experimentally. Subsequently, the Foldy-Wothuysen spin operator is employed to study electron-spin precession in high-intensity standing light waves with elliptical polarization. For a correct theoretical description of the predicted electron-spin precession relativistic effects due to the spin angular momentum of the electromagnetic wave has to be taken into account even in the limit of low intensities

Relativistic spin operators in various electromagnetic environments

Different operators have been suggested in the literature to describe the electron's spin degree of freedom within the relativistic Dirac theory. We compare concrete predictions of the various proposed relativistic spin operators in different physical situations. In particular, we investigate the so-called Pauli, Foldy-Wouthuysen, Czachor, Frenkel, Chakrabarti, Pryce, and Fradkin-Good spin operators. We demonstrate that when a quantum system interacts with electromagnetic potentials the various spin operators predict different expectation values. This is explicitly illustrated for the scattering dynamics at a potential step and in a standing laser field and also for energy eigenstates of hydrogenic ions. Therefore, one may distinguish between the proposed relativistic spin operators experimentally