4 research outputs found

    The promise and challenge of collaboration for CSR: Corporate- NGO engagement

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    Against the backdrop of a new Indian legislation that makes CSR mandatory, this short piece unpacks the pragmatic and ideological tensions and challenges in achieving the promise of corporate-NGO engagement

    'CARE’ in social media: Perceptions of reputation in the healthcare sector

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    Guided by the growing importance of social-mediated organisational communication, this study examines how communication professionals within healthcare organisations perceive and respond to the impacts of social media on the organisation’s reputation. Although the healthcare sector finds itself in the midst of a (continually) transforming landscape characterized by large amounts of digital health (mis)information and an empowered ‘patient-as-consumer,’ little is known about how professionals in this sector understand the changes and respond to them. Moreover, much extant schol
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