2 research outputs found
Archetypical. Sharing values through a design experience
Since the research âSistema Design Italiaâ (1998-2000), the design activity of Politecnico di Milano
has been exploring creative territorial systems identifying actors and codifying processes and tools,
which are activated in original and peculiar innovation development activities.
Starting from the mapping of the âMade in Italyâ phenomenon as a reference, Politecnico di Milano
has pursued an internationalization politics aimed to the creation of a collaborative network with
culturally diverse contexts in order to experience methodologies and processes and create new
interpretative tools and new meanings for the contexts of reference and the related productive
systems.
Among the various internationalization projects, Politecnico di Milano is currently collaborating with
American University of Science and Technology - Beirut, Lebanon in the fashion field.
In particular, the project refers to the Lebanese fashion industry, whose creativity is already
established on an international level but whose designers are educated in foreign schools. Moreover,
the Lebanese industrial system does not develop a product-system strategy, which indeed is
strongly characteristic for the Italian fashion system.
Looking at Fashion not only as an artistic expression of a subjective creativity, but as a design field
with peculiar methodology, it is possible to analyzing and codify the Lebanese cultural contents
without following the classical interpretative logics set by the Humanities but rather enabling
specific critical filters. If the cultural and social heritage of a specific local context is an intangible
wealth that characterizes a community and its individuals, creating a collective identity and
imaginary and an historical continuity, it is also true that contemporary languages and tools allow
to share knowledge and experiences, revitalizing the context of origin and allowing to reach wider
communities of reference and consumption.
For those reasons, the proposed approach looks for a knowledge sharing dimension and a crossfertilized
interpretation and not only for the verification and approval of a model, in order to train
a new generation of designers that can play a key role for the development of a Lebanese design
culture and, eventually, its worldwide achievement.
The paper will present the process and the results of the workshop âArchetypicalâ, as the first step
of the collaboration between PoliMi and AUST. Based on the cultural dialogue between Milan and
Beirut, the workshop has read and interpreted two different fashion tradition and design approach,
working on the dress, as the formal archetype par excellence, in order to offer new meanings to the
Lebanese inspirations.
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