IMPLICATIONS OF FINANCIAL STRUCTURE ON THE VALUE OF COMPANIES FROM TOURISM INDUSTRY

The financial structure highlights the origin of the capital needed to finance the activity. Basically, it indicates the extent to which the company opts for equity and debt financing. It is difficult or even impossible to identify an optimal capital structure that is efficient for all firms in all fields of activity. Thus, the main objective of this paper is to identify the influence of the financial structure on the value of companies in the tourism industry. The value of a company is reflected by the efficiency of the activity it carries out. To the extent that it manages to obtain a higher profit, increase the value of the patrimony or use the resources at its disposal more efficiently, its value can be considered to increase. Another objective is to identify if during the pandemic the companies in the tourism industry changed their financial structure and also if during this difficult period there was a change in the influence that the financial structure has on the value of the company. The study carried out on the basis of information on 20 companies in the tourism industry, for the period 2008-2019 and 2020-2022, regarding the correlation between total liabilities, equity, leverage and the EPS (net profit/share) indicator, highlighted an impact moderate of the financial structure on the value of the company during the pandemic period

ANALYSIS OF THE INFLUENCE OF FINANCIAL EQUILIBRIUM ON THE PROFITABILITY OF TOURISM COMPANIES

The financing of the activity represents an important part of the company's financial policy. The working capital represents the resources that the company needs to finance its current production activity. Maintaining a balance between working capital and needs is a goal that supports the smooth running of the activity, which suggests that financial balance influences profitability, so the purpose of this paper is to verify this. In this sense, 20 tourism companies listed on the Bucharest Stock Exchange were selected, using a data set for the period 2008-2022, processed through regression analysis. The results obtained indicate a correlation between the net profit margin (dependent variable) and the working capital ratio (independent variable). Also, the dependent variable is explained to the extent of 46.4% by the independent variables